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Of Many Minds on College Costs

April 29, 2009

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"On this quality issue, faculty members don’t want to work any more than they have to, basically. I’m just going to say it like it is. How would you reduce quality if you were teaching a class that had 15 students in it, and we said you’ve got to teach 18 students? Tell me how that reduces quality." -- State financial officer

"People think that somehow lecturing to 40 students is the same as lecturing to 20 students. Fine, it probably is. But we don’t lecture that much anyway. You try grading 40 papers instead of 20 papers, then we’re talking about the issue."
--Professor, 2-year college

***

When people talk about "colleges" doing this or that, or "higher education" failing to confront one problem or another, to whom are they referring? Anyone who has worked in or around the academy knows all too well that colleges and universities are made up of significantly different audiences that approach any given subject from widely divergent perspectives. It's probably not surprising, then, that quick and decisive action to deal with emerging problems may be hard to come by.

That's essentially the point of a report about college costs and prices released today by Public Agenda, a nonprofit group that is working with the Lumina Foundation for Education's Making Opportunity Affordable project. Following up on reports that examined the views of college presidents and the general public, Public Agenda's new study, "Campus Commons? What Faculty, Financial Officers and Others Think About Controlling College Costs" compares the views of professors and campus and state financial officers with those of presidents on how they define the "problems" in higher education, the depth and breadth of those problems, and the potential solutions.

What becomes clear from the group's study -- which is based on intensive interviews and focus groups with small numbers of the various groups -- is that the parties diagnose the problems a little differently, but have wider disagreements still about what steps, if any, might be appropriate to take in response. Public Agenda issued its report not to explain away why, as some critics have asserted, colleges have been slow or reluctant to make the sorts of major changes that might increase their efficiency or decrease their spending and, in turn, the prices they charge students. Rather, the group says, it aims to lay bare the differences now to "lay the groundwork" for necessary conversations among the relevant parties about what might be done.

Especially important, Public Agenda says, is systematically giving faculty members "a place at the table" in those discussions, for several reasons. Doing so "can start the process of having faculty share ownership of the problem and prevent discussions from devolving into 'us versus them' arguments.

It can help policy makers better understand and factor faculty concerns into their thinking -- concerns about declining academic quality, along with concerns about the productivity agenda generally and specific strategies associated with it. It can also reassure faculty that their perspective will be heard and seriously considered in the policy debate. Although it is often tempting to look for solutions initially among groups of people who already see eye-to-eye, long-lasting and more authentic progress often emerges from hearing different points of view early on."

Public Agenda's Jean Johnson, one of the report's authors, added in an interview: "You need the faculty for almost all of solutions, but the faculty are not yet in this conversation, especially in the states. The notion that you can fix this without bringing the different parts to the table is dangerous."

It's not uncommon, Public Agenda officials say, for "crosstalk" -- divergent perspectives and opinions -- to exist on vexing and longstanding public policy issues, and its interviews on the topic of financing public higher education find plenty. Interviews with the chief financial officers of public two-year and four-year colleges and 11 CFO's of state higher education agencies finds that they, like the campus presidents that Public Agenda surveyed earlier, see institutions getting squeezed by a confluence of declining state spending on higher education and the rising costs of operating their colleges.

"[T]he share of the state general fund budget going to higher education has dropped from like 23 percent to like 11 percent in the last 25 years, so we’re just getting a smaller and smaller piece of the pie all the time," said a typical comment from one state higher education budget officer. "Before you can even get started, that’s sort of issue number one that we’re fighting with."

Most of the college presidents Public Agenda surveyed said they believed their institutions had already made most of the changes that would result in increased productivity or efficiency. Not so the budget officers, many of whom said they thought public colleges could make better use of technology and dual enrollment of students in high school and college, look more critically at how they use facilities and faculty resources, and do a better job getting students through college -- especially if incentives were changed to reward them for student completion rather than enrollment.

Said one: "It’s difficult to crawl in there and say to the grumblers, 'Okay, why is your teaching load what it is?' A great example would be at our institution, you might have a professor who in the early to middle years was most productive in their research. You’ve given them relief from teaching along the way because they’re in their very productive years. The problem with that has been when you get to their later years, they forget why they got that, and so you’re going back to people that are very qualified to teach and saying, 'You need to teach more now, so this other new professor that came behind you, that is productive in their research years, can carry less.' That’s a very difficult transition to make, but we’ve got to get there."

And another: "All we’re talking about is the idea that retention happens one course at a time and putting the incentive in place that you don’t get paid for that student unless they’re there at the end of the term, not just in the front. There are a host of other ways besides dumbing down the curriculum."

From the Faculty Perspective...

Public Agenda's discussions with professors about the key problems in higher education revealed a very different set of concerns, focused mostly on what they see as the already eroding quality of their students.

Over 42 years of full-time teaching, one four-year college professor said, "I’ve experienced tremendous pressures on myself, and I’ve witnessed it among my colleagues, too, to reduce the extent of the reading assignments that we give our students. I think part of the reason is the increasing inability of the students to come up with -- to have the ability to do the assignments. Also, grade inflation, the extent to which, I mean, if everyone else is giving them B’s and A’s for what I consider to be C work, they’re not going to be too interested in taking my courses when they know they can very easily get an easier experience from a colleague."

In the face of that perceived decline, which was widely shared, the CFO's suggestions that professors should be trying to educate more students, or that institutions should be held accountable for how many students they push through to completion of degrees or other credentials, seemed counterintuitive to many of the faculty members.

"What we’re all dancing around and haven’t actually talked about is that -- we would never say this in the classroom, but sometimes you want to say to a student, 'Maybe this isn’t the place for you. You don’t have to go to college,' " said one typical four-year instructor.

"Yep. We’ll be forced to lower standards and graduate more numbers. That’s why you get paid. You know what? You’re going to find ways to get that done," said a two-year college professor, while another said: "What happened in high schools is they got pressured to graduate more students, so they graduated more students. It didn’t mean they were well educated, but they graduated them, right?"

Proposals to increase productivity struck many of the professors interviewed as wrongheaded and certain to produce the wrong outcomes. "There was an old skit on 'I Love Lucy' where Lucy and Ethel were working on this line with chocolates. As chocolates came down the line, they were putting something in the damned chocolate. I’m not exactly sure. All of a sudden there’s a demand on them to produce more chocolates, so here came more chocolates. They’re trying to do this, and eventually the chocolates that came out didn’t have any cherries in them or whatever they were supposed to have and they fell on the floor. I think that’s kind of where I see we’re going. There’s only so many chocolates that you can stuff, for lack of a better term. It’s a horrible analogy, and I apologize."

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Comments on Of Many Minds on College Costs

  • Academia and Stakeholders
  • Posted by Harry Lasher , Professor Emiritus at Kennesaw State University on April 29, 2009 at 7:45am EDT
  • After many years as a corporate executive, military officer, department head, director of graduate programs, and dean of a college, I conclude that faculty, in general, lack a passion for teaching and hard work. During the life cycle of a teaching, research and service career, and looking in the mirror, how many faculty can say they consistently devote 40 - 50 hours weekly, year round, to the profession and students? Interesting parents and taxpayers might answer this question differently. They often lack the flexibility to decide when they will work, where to focus efforts, and to whom they are accountable. A doctorate degree yields opportunity and not privilege. Certainly we can complain about students but remember that leaders influence their behaviors. Another point is we have few leaders in the faculty ranks. I left corporate America with a commitment to make a difference; not pursue an easier life and work less. Things are changing, the public is getting less supportive of what they see happening in our universities, and we, in the academy, complain. Let's "turn the business around," survive, and emerge as a more effective industry.

  • A Heretic's Blasphemous Rant
  • Posted by William Patrick Leonare , Director, Academic and Student Servicres at SolBrfidge Interntional School of Business on April 29, 2009 at 8:15am EDT
  • I submit that in aggregate the higher education industry bound by tradition neither has the will or ability to contain its costs. Institutional budgets too often reflect a sense of entitlement. They are cost rather than revenue driven with tuition and enrollment increases closing the gap.

    Mainstream American higher education has been incapable of containing its costs because it has been unable or unwilling to recognize and confront four interrelated barriers—faculty primacy in the affairs of the institution, curriculum creep, duplication of otherwise externally available support and recreation services and institutional management/leadership ill prepared for their responsibilities—to containing its costs.

    The public has come to look more to government and private largess for assistance rather than to the colleges and universities for restraint. In aggregate the higher education industry has been, by action and default, given an implicit waiver from all but superficial cost containment. If institutions can depend on state and federal subsidies as well as private largess to cover a portion of tuition and fee increases any incentive to cut costs is further diminished. After all these institutions are in the business of doing good and there is never enough good. How can they do the same or more with fewer resources?

    Rather than wait for a glacial paced industry-wide reformation, I will suggest that a hybrid institution be chartered in one or more states. The proposed institution would be strictly limited to baccalaureate level. Only activities and services directly linked to facilitation and validation of learning will be pursued. The model is performance driven and cost conscience. A Board of Directors composed of primary stakeholders will assure pursuit of a narrowly defined mission. The institution will serve three primary constituencies—students, employers and institutions admitting its graduates for subsequent education. Documented value added learning coupled with subsequent performance of its graduates will guide institutional evaluation and renewal.

  • Don't blame the faculty alone
  • Posted by Bob on April 29, 2009 at 9:30am EDT
  • After having labored as an administrator at three different institutions, and after having taught for more than thirty years, I can honestly say that there is plenty of blame to be placed on administration and faculty, but more so on administration. Academic administration used to be more of a collaborative process, but more recently university presidents have chosen to model themselves after corporative executives, drawing exhorbitant salaries and losing touch with the realities of what faculty do. They enjoy a lifestyle that belongs in the corporate world and build houses of cards for their boards who themselves are business people and who know very little about higher education. The administration spends lavishly on their pet projects, buildings and non-academic programs rather than on what really matters. Take study abroad programs alone as an example. Faculty, who have little voice in budgetting and university priorities become cynical and withdraw into their own private world. They work hard at building their own careers and look for ways to get out of teaching through research that is the coin of the realm if they want to move up.

    Until academic administration sees itself differently from corporate governance and until boards are carefully selected from people who understand education, the situation will continue to deteriorate. To complicate matters, there are now for-profit universities that have completely espoused the business model and there is now that magazine called University Business to give voice to that model. Then there are academic search firms that have totally disenfranchised the faculty in selecting academic administrators. Reclaiming education requires a new type of leadership that emerges from faculty ranks. Do not expect it to come from the top.

    Bob

  • 10 Steps to Reform
  • Posted by Robert W Tucker , President at InterEd, Inc. on April 29, 2009 at 11:30am EDT
  • It is difficult to observe such well-intentioned argument over outcomes for which there are few relevant metrics, regularly reported to decision-makers. More difficult still is the Déjà vu-like the certainty that this approach will bring more of the same; i.e., temporizing through indefinite meetings, conferences, strategy sessions, and other forms of getting ready to get ready.

    For the rare institution that is actually serious about reform, here are 10 steps that can and should be initiated now. If implemented, the typical public institution will realize a 25-45% gain in efficiency while increasing quality.

    1. Develop and install 21st Century enterprise accounting processes. Don’t try to allocate all administrative overhead but don’t let that catch-all bucket get larger than 18% of total expenses.

    2. Develop transparent metrics, accounting, and reporting. Anyone should be able to see the revenue, expenses, program-level and aggregate margins, market share, learner satisfaction, placement rates, time-to-graduation, and a host more metrics for each of the institution’s distinct revenue sources (a revenue source is generally a specific program offered to a specific market)

    3. Establish target revenues and margins for all programs. All margins need not be positive (many programs are worthy of support for greater social good, etc.) but all programs must meet their margin targets. Eliminate the if it doesn’t achieve this target, given sufficient coaching, etc.

    4. Arrange revenue departments by functional requirements (e.g., online programs to business majors), not traditional academic silos.

    5. Define all non-revenue departments as internal customer service (ICSS) units. Measure ICSS frequently and incent for high ratings by other departments (e.g., printing department is rated by all revenue and non-revenue departments on two variables: timeliness and helpfulness; (KISS). Departments are free to secure external vendors if ICSS ratings for a unit drop below established levels.

    6. Bring all stakeholders to the table but eliminate shared governance. HIre managers to manage and teachers to teach. Shared governance is irrational and the source of many of the problems being discussed here.

    7. Separate academic expertise (the province of professoriate) from learning sciences and pedagogy (not their expertise unless they are learning scientists). Develop a content development and management system. Make it scalable; you save big bucks over time that way. Make content authentic; you increase the efficiency (time) of and transferability (impact) of learning. Deploy the content expertise of the professoriate in the framework of learning sciences specialists. Translation: stop teaching and assessing like your great-great grand-professors. Embrace the last 50 years of learning and evaluation sciences to achieve leverage of at least 50% in learning efficiency over current practices.

    8. Set target time-to-degree zones. Decrease and eventually eliminate funding to functional program areas for overshooting targets. State schools are taking upwards of seven years to graduate four-year students that could be two and one-half year students under better learning models. Cut student financial aid off after target time-to-degree is passed.

    9. Restructure compensation to performance-based with up- and down-ticks. For the professoriate, focus on learner satisfaction (no, LSAT can't be purchased with a good grade; students are smarter than that), learning outcomes, and workplace impact. For administration, focus on growth, margin, and aggregate outcomes and impact. Other measures apply and to other stakeholders as well. This topic is too complex for this forum.

    10. Eliminate the kind of boards that now operate in favor of a CEO model whose charge is enterprise management and is rewarded or dismissed for goal performance (please . . . don’t cite the exceptions that make the news as counter-examples).

  • locate the source of increasing costs!
  • Posted by Ingolf on April 29, 2009 at 2:00pm EDT
  • It is obvious that faculty and adminstrators would look for different solutions to the fiscal problems facing especially state institutions simply because they wear different shades of pink glasses. What leaves me always frustarted is the complaint that the cost of college for the average Joe is increasing faster than his paycheck, or the consumer price index and then people try to blame the "lazy professors" for it. Well, who is to blame, the faculty, the administrators, the politicians, average Joe himself?

    ALL OF THEM, but certainly the faculty the least! Why?

    1. Because it is NOT the faculty who receive the large salaries and/or the double digit percent salary increases, that is reserved for the administrators (the comment above that many administrators start thinking of themselves as industry executives is right on the button - my dean makes $270,000, my dept chair makes 170,000, and I make less than 70,000!), whereas faculty salaries barely (if at all! they certainly do not at my school!) keep pace with inflation. So, many average Joes (not all, though) who have seen above inflation wage and salary increases are doing relatively better than the "lazy faculty" everyone likes to blame.

    2. The politician? You betcha! If you decrease state support to state schools (in 2008/2009, our state funds are below what they were in 2000/2001 at my school, and inflation has not stopped!) how are we suppose to replace those funds? We cannot print money and the only other main revenue is tuition, so tuition goes up way more than the consumer price index - it has to. In addition, politicians are asking for more and more reporting, the requirements for which are handed straight down from the admin to the lazy faculty (!) or does any one in their right mind think that the dean comes to my class to evaluate and determine outcome measures of my students? No, those 10 pages I have to write!

    3. The average Joe himself? Sure, if you are not willing to support schools by paying your taxes but want tax cuts every time there is slightly more funds in the public coffer (that could go to shore up your public education!) due to the economy doing well (e.g. in the early 2000s), then you have to pay for your education directly via tuition!

    4. The faculty? Sure, because I agree that there are some faculty who want to hold onto status quo and are not as flexible in regard to what and how they teach as they should be, but there is only so much that can be "saved" by increasing teaching efficiencies - as mentioned, professors and teaching is NOT where the bulk of the additional cost comes from anyways - the so-called E&E budgets have remained flat for many years! In fact, most faculty are doing their very best! I have been at my school for 13 years now. When I arrived we had 13 faculty, now we have 6! Our student numbers have increased by about 40% during that time period. We are all teaching more (we actually have added courses to reflect our discpline's need!) and more efficiently, by e.g. teaching some courses only every other year, which however requires now considerably more advising time, because we have to make sure the students are in the right class at the right time or they won't graduate within 4 years - NO, do not think that is the students responsibility - actually it might be, but in this day and age of "sense of entitlement" the faculty will be blamed for poor advising if the student screws up and does not take the courses at the right time, even when given the information - figuring out their schedule is too difficult a task for todays students. So, we should throw the students into the mix of "who is to blame"!

    A tad bitter, yes, because I think the entirely wrong sector (the faculty) of the higher educational system is being blamed overwhelmingly, when everyone else in that system shares much greater responsibility!

  • Connection between attention to learning and learning outcomes?
  • Posted by Thane Doss on April 29, 2009 at 2:00pm EDT
  • It's interesting that's there's not a hint of a whisper of a suggestion in this discussion of individualized attention to students and their learning as significant components of the learning equation. At the head of the article there's some moaning about people not putting in 40 to 50 hours a week year-round by some ex-member of the business community who apparently is wholly unaware of the many so-called "part-time" professors putting in 70-80 hours weekly between their multiple campuses, but even he doesn't address what it is that's to be done with the hours he suspects others aren't putting in.

    If you want to retain students in the sciences after the first couple of times they encounter conceptual difficulties they can't work out on their own, you need somebody there to coach them through things--the magic of lecture just doesn't always make every problem in every problem set intuitively obvious to every student of reasonable ability. Some of this work can be accomplished by peer tutoring and learning laboratories taught by graduate students, but the difference is palpable when the actual teacher of the course can at least occasionally be approached with questions that may require more than 60 seconds to answer. The sense that one's science teachers recognize one--perhaps even can assign a name to one--and maybe even care if one survives the semester has a significant influence on retention within the field as well as within the university. But that kind of attention requires some time, smaller class sizes, heck--more teachers, even, hired full-time so they can spend time on campus--and we know that that sort of of thing goes against administrative philosophies of leveraged learning efficiencies.

    And if you want a student's writing to improve significantly, you've got make her or him write a significant amount. And you really need to do more than just mark an occasional grammatical error and write "Good job!" or "Needs improvement" on a significant number of those pieces of writing if you're to give the student any guidance about how to improve. Heck, sometimes you have to explain something that a student doesn't understand despite your previous explanations or the material in the book that seeks to explain it. And if you want a student to create a piece of writing with some degree of intellectual depth and/or academic rigor and/or verifiable research component to it, in most cases, you're going to have to actually talk to that student about it. Certainly at some of the top schools, you can just say "Produce something of intellectual depth and academic rigor with a significant research component" and your hypermotivated students will go out and do it on their own, making you feel proud and justified in giving them As, while the less motivated will say "I pay my tuition and my parents are alumni, so I dare you to give me a bad grade," making you feel they're lazy and maybe that you're taking a bit of a chance in giving them gentlepersons' Bs. But the majority of learners--through no fault of their own (I realize that may be a controversial statement for some; I just cannot bring myself to believe that anyone without a trust fund and an expensive prep school education--or triple-sigma intellectual gifts to compensate for lack of pre-college advantages--is someone who just shouldn't bother with higher education) are not going to be able to consistently produce that paper of depth and rigor with significant research every time, just because you request it--they'll need some effort from the teacher to assure that success, and having achieved it, they'll be more likely to achieve it on their own next time. But if they are to feel that learning admits them to a community of scholars where their efforts at learning are truly valued, the only way that can be accomplished is to spend the time to fulfill that bargain--which requires some time and attention. And yup, doing that right is going to require time, smaller class sizes, more full-time faculty--all that stuff that's anathema to those administrators who expect to earn twice the pay of a full-time professor while only putting in 40-50 hours per week year round, at most.

    Most of the problems of higher education could be greatly ameliorated if government invested in higher education at the same levels as it did in the 1960s and early 1970s. And if it really isn't worth investing that much in, then I see no reason that anyone's justified in complaining about getting less in terms of results (if that's even verifiable). You want results? Pay for 'em.

  • Posted by Miller McPherson , Professor at Higher education on April 30, 2009 at 4:45am EDT
  • I think that I'm beginning to sound like a broken record on this topic.  We are embarked on a grand experiment to see if we can keep one of the last industries in which we are indisputably world leaders going by cutting public support for it.  I have a feeling that I know the result of this experiment in advance.  I'm wondering where to go to see all these arguments about necessary fundamental change to be applied to the industries which are actually failing disastrously.  When was the last time you heard the argument that we need to cut public funding for our criminal justice system, which is the laughingstock of the world?  Our great military successes in taking on third world countries?  Our lamentable medical system?  Do you think that the money spent on our automobile industry (to fatten it up for a Fiat buyout?) might have been better spent somewhere else?  I hear a lot of noise about accountability and assessment in higher education, but I'm still looking for another industry in which the system demands demonstrable proof of performance for the workers over a period of more than a half decade, backed up by blinded peer review from professionals in competing organizations, in an up-or-out hierarchical system of promotion.  We get complaints about faculty not working as hard as they did when they were younger, as though the incentive systems that apply to other industries should be entirely suspended for higher education.  The bankers need millions (or hundreds of millions) for their senior management (to keep the best and the brightest), but we should pay our senior faculty less than the starting salary for some MBA grads?   Not to put too fine a point on it, all this budget cutting followed by complaints about performance is just the usual blame-the-victim strategy that we see over and over in our political system.  As the architect of the original double-the-national-debt-while-making-great-pronouncements-about-fiscal-responsibility once said, judge us by what we do, rather than what we say.