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Athletics, Antitrust and Amateurism

May 13, 2009

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WASHINGTON – As spending on big-time college sports programs has continued to soar, those troubled by the trend have responded with a range of potential solutions.

College presidents and others complain that their hands are partially tied because federal antitrust laws prevent institutions from acting as a group, through the National Collegiate Athletic Association, to limit coaches' salaries and make certain other kinds of cutbacks. They admit, however, that changes in the law are unlikely. The alternative to cost cutting – offsetting the rising budgets with ever-growing and increasingly creative new sources of revenue – has brought calls from Congressional and other critics for a different kind of federal intervention: the revocation of the tax-exempt status of big-time collegiate sports, on the theory that they no longer deserve to be called "amateur."

Some scholars, however, argue that there are more effective legislative ways to contain and reduce athletics costs, and that these options have not received enough attention.

A group of researchers and academics on Tuesday discussed how the NCAA and its member institutions might weather their impending financial crisis and reform spending at a meeting of the Knight Commission on Intercollegiate Athletics, a sports reform group made up of college presidents, former athletes and other officials.

The current reform debate comes at a time when only 19 NCAA institutions have reported generating more money than they spent on operations in 2006 – the most recent year for which data are available. Further broadening the gap between the haves and have-nots in the world of college athletics, only six of the athletics programs that generated a profit have done so consistently for the past five years. For all Football Bowl Subdivision (formerly Division I-A) institutions, the average net operating deficit was $8.9 million in 2006, a figure that rose 25 percent in just two years.

John Colombo, a tax law professor at the University of Illinois College of Law, presented before the commission a set of policy recommendations for critics seeking Congressional action to remedy intercollegiate athletics’ financial concerns.

In late 2006, then-Rep. Bill Thomas, a California Republican chair of the House Ways and means Committee, asked the NCAA to defend its tax-exempt status, citing skyrocketing coaches’ salaries as one of many reasons why the association, in his mind, might not deserve such preferred tax treatment. The ensuing response from the NCAA set off a firestorm between defensive college athletics administrators and critics who sought the revocation of “big-time” athletics programs’ tax-exempt status. Still, Colombo argued that critics like Thomas did not have enough knowledge of tax law to draft plausible reforms to fit their agenda.

“Current tax-exemption and [unrelated business income tax] law makes intervention by the IRS in the college athletics world difficult,” Colombo writes in his article on the subject. “Even if we view Division I football and basketball as nothing more than commercial minor leagues for the pros, the NCAA and individual colleges and universities almost unquestionably meet the current legal tests for tax exemption because of their other activities.”

Although Colombo told the commission that the IRS was likelier to levy additional unrelated business income taxes on the revenues of college athletics programs than to revoke their tax exempt status, he posited that “one could expect that any taxable profit would quickly disappear” as institutions accounted for this change. As a result, he argued, merely threatening to increase taxation would not be a “sufficient stick to induce reform.”

Critics are not wrong, Columbo argued, to believe that major college sports such as football and men’s basketball are “perfect examples of why commercial revenues of charities should be subject to taxation.” As such, Congress would be justified in “attaching special limitations on the continuation of tax-favored status.” Though he said athletics leaders should conceive of their own benchmarks, he suggested a few stipulations for Congress to mandate of these institutions.

For example, Colombo noted that an institution might be required to spend a certain amount of money generated from revenue-generating sports to help fund minor, or non-revenue-generating, sports. After all, he argued, most institutions already tout this strategy in defense of their larger teams’ profits. He also added that Congress might set certain expenditure limits, such as capping salaries for coaches – a move the NCAA has argued it needs an antitrust exemption to implement. Finally, Colombo said it might also make sense for these institutions to disclose more of their inner financial workings, and that Congress should consider mandating that universities file additional attachments to the 990 Form – an information return required of non-profit organizations. He pointed to the the new disclosure form, Schedule H – required of tax-exempt hospitals – as an example. This additional form limits what kind of "account methods can be used to generate the reported numbers."

Other speakers warned of dire consequences if action of some sort was not taken in the near future.

Robert Zemsky, another of the day’s presenters and founding director of the University of Pennsylvania's Learning Alliance for Higher Education, chastised the commission, noting that the state of intercollegiate athletics had “gotten a lot worse on [its] watch." He said he did not believe substantive reform would come to college athletics unless the largest NCAA institutions were forced to respond to other major changes in higher education. As college athletics has lost its sense of what he called "values," he argued that market forces have made the NCAA what it is today.

"There are maybe 40 institutions at the top of the pyramid who set the expectations all the way down, that create the pressure to have the sports," Zemsky said. "I don't see the 40 hitting the wall. That's the real problem. The 40 will find the revenue, and below the 40 they're going to be in serious, serious difficulty. ... This isn’t going anywhere, for all the pain and discussion about money. If athletics changes, it’ll be because the rest of higher education changes and not because higher education decides to change it.”

Commission members had a relatively reserved response to the critics' recommendations.

“While we generally don’t believe that Congressional action is necessary to regular intercollegiate athletics, we are not ready to dismiss any proposals that could provide effective means to address our challenging financial problems,” William E. Kirwan, co-chairman of the Knight Commission and chancellor of the University System of Maryland, said in a statement released after the meeting.

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Comments on Athletics, Antitrust and Amateurism

  • Fact checking please
  • Posted by Hoosier Prof on May 13, 2009 at 8:45am EDT
  • David, the 990 Form is an INFORMATION RETURN required of non-profit organizations, not a "tax form". Non-profit organizations are required to pay very few kinds of taxes, and none of them through the 990 itself; the information return serves the purpose of verifying that an organization's activities are consistent with its exempt purpose.

    In the opinion of those of us who study and teach about exempt organizations, the tax laws on unrelated business income tax are full of loopholes and way overdue for an overhaul. NCAA sports programs are a prime example of what's wrong with the current laws.

  • NCAA
  • Posted by guido stempel , distinguished professor emeritus, school of journalism at ohio univeresigy on May 13, 2009 at 10:00am EDT
  • I think the place to start is by having athletic deparments pay for the use of the university's name. The law requires compensation of those whose name is used for commercial purposes, and clearfly that is what is happening in colegiate sports. After all, how many people do you think would pay $60 tos ee the Ann Arbor Wolverines play to Columbus Buckeyes or the Norman Sooners play the Austin Longhorns? It is absurd to see universities spending more for athletic schnolarships than for avademic scholarships, but that is commonplace.

  • Time for The NFL to Pay Up
  • Posted by Mark W Williams , Business Adm Associate Professor Emeritus at Carroll University on May 14, 2009 at 1:30pm EDT
  • As it is wisely stated that big time college football, basketball and baseball are commercial minor leagues, perhaps it is time for the NFL to pay the colleges for the development of their players. This would mean that the colleges would have admit that their athletic programs have commercial value that is more important than any educational value.

    The Knight Commission has issued in the past a report that calls for the return to prewwII eligibility rules with the athletic departments put under the Academic Dean. This doesn't seem practical but the NCAA could control the activities of the NFL by setting up strict rules regarding the awarding and earning athletic scholarships and the ability of the NFL personnel to access the student athletes during their student life in college.

    These professional leagues need to be forced to build their own minor leagues and stop raiding the college campuses through their annual darfts. Now young athletes go to college as it is the only way to professional career. They have no regrets upon leaving college in their early years. They, their agents, their drafting team and the fans believe that this is their right beause the money is needed or too attractive. There is no thought about their commitment they made to their college when signing their scholarship papers.

    Right from the very start the colleges are sending the wrong messages to these young athletes.
    Because when the coolege recruit them, it is often with the message that their program will prepare them for a professional career.

    This is wrong and the College Presidents, the NCAA and Coaches and Administrator could and should change the environment. The mission of c.olleges is educational not commercial

  • Urges for Solutions to Sports Mess Likely to No Avail
  • Posted by Frank G. Splitt , Member at The Drake Group on May 20, 2009 at 5:45am EDT
  • PREFACE -- According to the Knight Commission Press Release on their May 12, 2009 meeting, the headlined urge came after they were told by scholars and experts on higher education and intercollegiate sports that the financial crisis in college sports is not only attributable to the ongoing recession, but also to declining athletics revenues unable to keep up with a runaway train of spending.

     

    R. Gerald Turner, co-chairman of the Knight Commission and president of Southern Methodist University, said “The recession is accelerating the need to make hard choices about college athletics, but the fundamental problems will not abate when the economy improves…. Through innovative solutions, we can take measures to reign in ever-increasing athletics spending and preserve all that is good about college sports.”

     

    Repeated calls for college sports reform have gone unheeded for decades. Notwithstanding the current economic crisis, there is no reason to believe that the Knight Commission's latest "urging" will fare any better than its 2001 call to action. Here's why and what it would take to clean up the mess in college sports.

     

    wHERE HAVE WE hearD that song before? -- We need look no further than the Knight Commission’s 2001 report, A Call to Action, for the answer. The report, a ten-year review of progress made since the original Commission reports, called for a stronger commitment to academic standards in college sports. It found that the problems of big-time sports—academic transgressions, a financial arms race, and commercialization—had grown rather than diminished since their three reports were published in the early 1990s. It should have been used as a briefing paper for the May 12 meeting.

     

    Given the sad state of affairs in 2001, the Commission recommended a new model for reform based on the establishment of a Coalition of Presidents—directed toward an agenda of academic reform, de-escalation of the academic arms race, and de-emphasis of the commercialization of intercollegiate athletics. Also recommended was the formation of a separate and independent body, an Institute for Intercollegiate Athletics, that would serve as a watchdog to maintain pressure for change by keeping the problems of college sports visible, provide moral leadership in defense of academic integrity, monitor progress toward reform goals, and issue periodic report cards.

     

    To the best of my knowledge, none of these recommendations were implemented. However, many of the watchdog operations have been undertaken by The Drake Group and other volunteer reform-minded organizations.

     

    FINANCIAL TRAIN WRECK -- In a 2004 essay, I used the following quote from Jim Duderstadt, Emeritus President and University Professor of Engineering at the University of Michigan and the author of the Foreword to the cited essay : "We're headed for a train wreck. It'll be financial because how much worse than the Colorado scandal can you get?" Duderstadt reckoned that the financial wreck could be caused by a federal antitrust lawsuit or by arrogant athletic departments overtly cannibalizing student programs to keep football and basketball programs.

     

    At the time, it was my view that it was more likely that the "financial wreck" would come from a serious IRS study/audit of the favorable tax treatment of the commercial activities of athletic departments, saying: An in-depth IRS audit would be the NCAA cartel's worst nightmare having the potential to fully expose the extremely weak educational basis for the current financial structure of big-time college sports that would not only force very major reform, but also provide unassailable "cover" for reform-minded university presidents and governing boards.

     

    This line of thinking ultimately led to The Drake Group's comments on the Revised IRS Form 990—an information form that serves the purpose of verifying that an organization's activities are consistent with its exempt purpose. The use of this form, in accordance with The Drake Group's comments calling for transparency, accountability, and oversight, could help force the NCAA and its member institutions to tell the truth about their sports entertainment business.

     

    At the Commission meeting, John Colombo, University of Illinois tax-law professor, presented his recent paper7 that explains how it would be difficult to remove tax-exempt status from “big-time college” football and basketball programs. Colombo argued, however, that Congressional action would be justified in attaching special limitations to athletics programs, such as restricting expenditures and/or mandating disclosures so that programs could continue to receive “tax-favored status.”

     

    It is ironic that current federal tax policy helps fuel the NCAA cartel's big-time college sports entertainment businesses where parents, students, and other American taxpayers to help foot the bill for multimillion-dollar salaries for coaches, ‘stadium wars,’ tax breaks for wealthy boosters, NFL and NBA minor league teams, and other artifacts of the big-time college sports arms race. Meanwhile, the NCAA works to further its financial interests and thwart any and all serious reform efforts—especially those that could expose their ‘student-athlete’ ruse or possibly reduce their revenues.

     

    WHY THINGS HAVE NOT CHANGED -- Generally speaking, NCAA officials along with the officials of their member institutions (presidents and their administrations, including governing boards, athletic directors and coaches) really don't want change for a variety of reasons, first and foremost of these reasons are vested self interests.

     

    John V. Lombardi, President, Louisiana State University System and former Chancellor at the University of Massachusetts Amherst, made the case for maintaining the status quo in college athletics. When arguing in opposition to the Revised IRS Form 990, he said: “Mega college athletics is indeed a remarkable American invention, it reflects the decisions of academic administrators and governing boards at almost all colleges and universities for over a century. It prospers because for the most part we (our faculty, our staff, our alumni, our legislators, our trustees, our students, and our many other constituencies) want it. We could easily change it, if most of us wanted to change it. All protestations to the contrary, we, the colleges and universities of America and our friends and supporters, do not want to change it. What we really want is to imitate the best (often the most expensive) programs in America by winning games and championships.”

     

    VEILED CALL FOR TRANSPARENCY AND HELP FROM THE FEDS? -- At their May 12, meeting, Knight Commission co-chairman William E. Kirwin, Chancellor of the University System of Maryland, noted that a wealth of recent data developed by the NCAA confirmed that athletics expenses are growing at two to three times the rate of total spending for universities and also debunked the myth that high coach salaries are connected to increased winning percentages. Kirwin was quoted as saying: “We need to do more to make NCAA data clear and transparent to university trustees, alumni and the general public, so they can have a better understanding of the fundamental problems. Better data and more transparency help us debunk the myths that have led to excessive spending on coaches’ salaries and other areas of intercollegiate athletics.”

     

    Co-Chair Kirwan said, “While we generally don’t believe that Congressional action is necessary to regulate intercollegiate athletics, we are not ready to dismiss any proposals that could provide effective means to address our challenging financial problems.”

    John Colombo, University of Illinois tax-law professor, presented a recent paper8 that explained how it would be difficult to remove tax-exempt status from “big-time college” football and basketball programs. Colombo argued, however, that Congressional action would be justified in attaching special limitations to athletics programs, such as restricting expenditures and/or mandating disclosures so that programs could continue to receive “tax-favored status."

    Additional insights on tax issues can be obtained from the May 19, 2009, Congressional Budget Report, "Tax Preferences for Collegiate Athletics," that shows colleges receive tax benefits that aren’t available to private businesses that engage in the same commercial activities. It suggests colleges should explain how they use their commercial revenue to get the biggest bang for the buck in fulfillment of their educational mission.

     

    REFORM DOOMED TO FAILURE WITOUT FEDS -- Spending and corruption related to big-time college sports programs have continued to grow unabated despite twenty years of Knight Commission meetings and reports as well as essays from others urging reform. This growth is not only a consequence of the absence of restraining federal intervention requiring a substantial increase in transparency, accountability and oversight, at the NCAA and the athletic programs at their member institutions, but also the lack of responsible leadership. No one is responsible for cleaning up the mess in college sports.

     

    Experience has shown that the Knight Commission and other reform-minded organizations are toothless paper tigers. No matter how apropos and compelling their arguments, their urgings and proposals go unheeded— doomed to failure since they have no 'bite.' Barring a total collapse of America's economy, things will go on as they always have unless and until the federal government steps in.

     

    WHAT'S NEEDED -- The buck stops nowhere in college sports reform—no one is responsible for implementing and enforcing reform measures adequate to the task. To be sure, the NCAA has been extraordinarily successful in creating the illusion that they are doing just that.

     

    After six years of reading, writing, speaking, and listening about college sports reform, it has become abundantly clear that real college sports reform is in desperate need of responsible leadership in the form of a strong commissioner of intercollegiate athletics—a college sports czar— akin to Judge Kenesaw Mountain Landis, baseball's first commissioner.

     

    Judge Landis took control of major league baseball when its integrity was in question—restoring integrity by banning eight members of the 1919, Chicago Black Sox. Needless to say, the long-term negative impact academic corruption and loss of academic integrity would have far more devastating consequences for America than would the corruption of major league baseball. Why? Because there would be a consequent deterioration of America's overall well being as well as its leadership position on the world stage

     

    The college sports commissioner should be empowered with a mandate for change and the authority to affect really serious reform. This would include the authority to rule over officials at the NCAA and its member institutions as well as conference officials on all matters pertaining to intercollegiate athletics. Anything less would all but guarantee a continuation of the corrupting, cancer-like growth of professional college sports in America's failing education system.

    The appointment of a college sports czar would likely require the personal attention of President Obama—an intervention in college sports not unlike that of President Teddy Roosevelt's in 1908. I can almost hear the roar of protest from defenders of the status quo at the very thought of a college sports czar, let alone presidential intervention.

     

    CONCLUDING REMARKS -- So what can be made of all of this—including what seemed to be the Knight Commission's openness to help from the feds? Although there was no recognition of The Drake Group's request for the Knight Commission's endorsement of its appeal for government intervention—re: the imposition of measures of transparency, accountability, and oversight adequate to the task of reclaiming academic primacy and integrity in higher education—Co-chair Kerwin's language offers a basis for hope that finally someone on the Commission 'gets it.'

     

    In the light of global realities and the financial crisis, the president and members of his administration, as well as members of the U.S. Congress, must understand that there are more important challenges in higher education than those related to bracketing the NCAA's "March Madness" basketball tournament and resolving the BCS-bowls vs. playoff-regime conflict to determine a national college football champion. They may finally come to realize that prioritizing investments in athletics over investments in academics at America’s colleges and universities is not only a very bad idea, but also a big waste of taxpayer money.

     

    The Commission will meet again in Miami, Florida, on Oct. 26 to commemorate the 20th anniversary of its founding and to continue its examination of financial issues and potential solutions. Perhaps the Knight Commissioners can allot time for serious consideration of the above as well as the ideas previously put forth by The Drake Group, John Columbo's paper, and the Congressional Budget Report, to determine what's really needed to accomplish the reintegration of college sports into the moral and institutional culture of the university—a goal set forth in the Commission's 2001 call to action: