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Failing Grade on Alcohol

June 16, 2009

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Amidst the hubbub surrounding colleges' attempts to curb excessive drinking on college campuses, one surprising finding has come to light: drinking-related deaths have actually increased. The number of alcohol-related unintentional injury deaths among college-age students between 18 and 24 rose from 1,440 in 1998 to 1,825 in 2005, according to a study released Monday.

Researchers from the National Institute on Alcohol Abuse and Alcoholism multiplied the number of 18- to 24-year-olds in the United States, as reported by the Census Bureau, by the estimated percentage of deaths among 18- to 24-year-olds that were alcohol-related, as provided by 331 medical examiner studies. That number was multiplied by 30 percent, since three-tenths of 18- to 24-year-olds are in college. Analysis of drinking habits and driving habits of college students versus non-college students found that those in college drank more and drove under the influence just as much, which led the researchers to conclude that college students suffered alcohol-related deaths as often as non-college students.

The overall lack of progress -- despite years of highly public campaigns by colleges to discourage excessive drinking -- led to some self-reflection Monday as campus officials and substance abuse experts considered the findings. Some experts see the data as evidence of the failure of existing efforts, especially the 21-year-old drinking law, while others question the wisdom of some campus campaigns and wonder whether those campaigns ever received enough money and support.

"I'm sure there are some universities where they can say, 'We are making progress,' but if you look at the nation as a whole, the proportion of college students who said they engage in binge drinking increased," said Ralph Hingson, author of the study and director of the division of epidemiology and prevention research at the National Institute on Alcohol Abuse and Alcoholism. "It looks like there have been increases, not decreases."

However, James Turner, executive director of the National Social Norms Institute and dean of the department of student health at the University of Virginia, has raised concerns with the methodology used in the survey. He questions the report's assumption that the causes of death are "proportional to populations," saying that college students are unlikely to die at the same rate as the rest of the population because they live closer to one another.

Turner maintains that colleges have been making considerable progress in curbing binge drinking over the past few years, especially at his home institution, the University of Virginia. A 2008 study there showed that a campaign that corrected misperceptions about drinking helped reduce the number of alcohol-related negative consequences, such as missing class and having unprotected sex.

Hingson agrees that it would have been better to have data on every injury death, but maintains that from the information he used, the results were a conservative estimate of the number of deaths.

Last fall, a former Middlebury College president, John McCardell, drafted and began circulating the Amethyst Initiative, a pact to discuss lowering the national drinking age of 21. The document has gathered more than 130 college officials' signatures to date. McCardell says the new study's findings reflect the need for the debate to continue on a state level rather than a national one.

"It's very hard to celebrate success when one sees binge drinking increasing from 41.7 to 44.7 percent of the population in the near term," he said, "and it's hard for me to say that a law that says you may not drink until you're 21 can be deemed successful."

The study also charted the rate of "heavy episodic drinking" among 21- to 24 year-olds was significantly higher than 18- to 20 year-olds. This could throw a damper on the Amethyst Initiative, which claims that lowering the legal age, along with education regarding safety, will decrease the rate of binge drinking. Hingson said that there is a "preponderance of evidence" to suggest that binge drinking declined among underage students when the national drinking age rose to 21 in 1984.

At the University of Florida -- which last year was named the Princeton Review's No. 1 party school and was the subject of an in-depth report on binge drinking by The New York Times -- administrators claim that, contrary to the trends in the report, they have made progress in reducing binge drinking. However, with limited resources to serve the 50,000-student institution and generally loose liquor laws dictated by the state, solving the problem of binge drinking is nearly impossible, said Jeanna Mastrodicasa, assistant vice president for student affairs at the university.

University President Bernie Machen has refused to sign the Amethyst Initiative, instead co-authoring an opinion piece in The St. Petersburg Times outlining his stance that the drinking age of 21 has saved lives. The university prefers to take "preventive strategies" by carrying out an alcohol education program; using a late-night bus system to minimize any temptation to drive drunk; and promotion of healthy drinking strategies. Machen has also long called for a shift in the campus culture of drinking.

Some campuses that have tried to change campus culture have faced a backlash. In 1999, Dartmouth College President James Wright attempted to overhaul the campus's long-standing Greek system, in part to curb excessive drinking. His proposed initiative sparked a student outcry and eventually evolved into a more moderate alcohol-management policy.

A 2009 Dartmouth graduate who wished to remain anonymous said the campus's lively party scene primarily stems from its rural New Hampshire location. The neuroscience major and sorority member said the administration's efforts to manage the drinking culture -- ranging from alcohol-free events to a hotline that allows students to anonymously report a friend suffering from alcohol poisoning -- have generally been effective. Still, she said there is no shortage of alcohol on campus, even for those who are not 21, and that's unlikely to change.

"I think policies like that [which] the college is doing do help -- 'Let's make sure they're not actually really hurting themselves,' " she said, adding that she views a "zero-tolerance" policy as unrealistic.

Drew Hunter, president of the BACCHUS Network, a nationwide health and safety organization, said the increased number of drinking-related injury deaths may have resulted from a decrease in campus funding and staffing needed to address alcohol abuse issues.

"Campuses make different progress at different times," he said. "If we're going to get serious about combating this, we need to create a national strategy to make sure the funds and resources to address this problem broadly are in place. Unfortunately, it just has not been a budget priority nationally in some time."

Hingson believes that curbing underage drinking is not impossible -- universities just need to carry out programs properly.

"Twenty-five years ago, people thought we would never be able to reduce drinking and driving, but population deaths have been cut in half," Hingson said. "It can be done on alcohol-related topics if they work with communities where they are located, if they implement tested interventions and if they make sure they do rigorous evaluations of implemented programs."

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Comments on Failing Grade on Alcohol

  • Binge drinking, etc.
  • Posted by LM on June 16, 2009 at 7:15am EDT
  • "Just say no" never did work for anything. Europeans are aghast at US attitudes toward alcoholic drink in general; if you have a glass of wine with dinner, in the US your doctor warns you of addiction and alchoholism. Take any "health" survey and it's the same story. In Europe, they say, slow down, enjoy your dinner, have a glass of wine or two and appreciate the moment with friends and or family. Maybe the "slow food" movement could help the campus situation; back to sit-down served dinners instead of buffet-all-day?

  • Posted by Nancy on June 16, 2009 at 9:00am EDT
  •  

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  • Current Info
  • Posted by NS , Assoc Dean on June 16, 2009 at 9:00am EDT
  • While I find the number of alcohol related deaths as disturbing as the next person, my first reaction to this article is, where is the more recent data? How do we know if our efforts are making a difference if we're talking about surveys from 2005?

  • Parental Responsibility Counts Too
  • Posted by BN , Assoc. Dean of Undergrad. Med. Educ. at U. of Arkansas for Medical Sciences on June 16, 2009 at 9:15am EDT
  • When I was growing up, I saw my parents drink a beer or have a glass of wine almost every night. They were modeling responsible consumption of alcohol. At times, they would allow me to have a taste. In doing so, it was no big deal for me to see alcohol when I went to college and was away from my parents for the first time. Other students lived with parents that strictly forbid them to taste beer or wine and pounded into their heads that alcohol was some type of ultimate evil. Consequently, when they went to college, the forbidden had a great attraction and they were irresponsible when it came to alcohol consumption and their subsequent actions when drunk. I grew up knowning that you didn't drink just toget drunk & that you had beer or wine because you liked the taste. My son has just finished his first year of college and has shown responsible drinking habits, becasue I did the same thing for him as my parents did for me. Seeing and tasting alcohol was no big deal for him. In closing, if parents would not make alcohol some type of forbidden, mysterious adult behavior, then some of the binge drinking would stop. Having a larger cadre of responsible college students would act as peer pressure to be more responsible when drinking at college.

  • a matter of recruitment?
  • Posted by Jim on June 16, 2009 at 9:45am EDT
  • If alcohol abuse is that damaging to undergraduate achievement (which for some students it clearly is), then why not screen them out during the admissions process? I am not sure how to do it, but just like with persistence, the most effective thing a campus can do is recruit the 'right' kids to begin with. Once admitted, I doubt there is an institution-based intervention powerful enough to overtake all the other factors influencing a students' desire to drink.

  • Missing Class not the same as death
  • Posted by John D. Foubert, Ph.D. , Associate Professor of College Student Development at Oklahoma State University on June 16, 2009 at 10:45am EDT
  • Lowering rates of missing class and having unprotected sex is not the same as lowering rates of death due to alcohol. One must wonder why the alcohol industry is so quick to fund these "Social Norms Marketing" campaigns when at the same time research by Harvard's Weschler based on tens of thousands of students across the country has shown drinking levels are just the same. Furthermore, research by some of the authors of the social norms movement in controlled studies have found that alcohol consumption actually INCREASES on campuses with social norms marketing campaigns. Study after study shows that the fad that took hold on college campuses during the last decade -- and the primary program the federal government has funded for alcohol related programming -- is a miserable failure. It is time to stop funding a method that research shows doesn't work. Now that we have dead bodies lying around, what else do we need? This is a scandal of epic proportions and it has got to stop.

  • Inconsistent societal values
  • Posted by Denise on June 16, 2009 at 10:45am EDT
  • After 20+ years in student affairs where my staff and I attempted to curb student consumption of alcohol with little to no success, it is clear to me that our overall inconsistent values drives the problem. We have an arbitrary age for legal alcohol consumption, when at earlier ages, students can marry, vote, and serve in battle for their country. Some parents model appropriate drinking, others do not. Some parents actively violate state law by providing alcohol to their underage students (yes, I have seen parents carrying cases of beer for their first-year students as they move into their residence halls). The media are no help. Count the number of ads for alcohol the next time you watch any televised athletic competition. Somehow we have linked physical althletic performance with alcohol consumption, when studies clearly show the detrimetal effects on physical performance. Student affairs (and higher education in general) is then stuck with sending inconsistent messages because society cannot agree and we have an unbeatable problem. "Don't drink underage. But if you do, drink responsibly."

    Institutions with messages that are consistent with their values--that have agreement from all parts of the campus, faculty included--are more likely to be successful in providing students with enough information and guidance to make informed choices. But obtaining that concensus is indeed a challenge when our society cannot agree on alcohol's role.

  • Posted by Robert on June 16, 2009 at 10:45am EDT
  • Those of us in the trenches of AOD work know how difficult it is to create shifts in behavior. There are so many factors influencing alcohol behavior. The problem is more complex than just lowering the drinking age - there's a reason why such a small # of college presidents signed the Amethyst Initiative. We also have no conclusive evidence of whether coming from a strict or liberal home influences later alcohol decision-making, despite the fact that many cite this "fact" as evidence for taking a more liberal stance on the issue. I can cite instances of where that seems to have been a protective factor and other cases where it was a risk factor. What seems to matter, and is supported by the research, is that shifting individual behavior starts with changing perceptions of what's "normal," as well as developing campus/ surrounding community environments that engage the problem and find ways to support responsible (e.g., bars not serving clearly drunk students) consumption. The University of Nebraska-Lincoln should be viewed as a model for these efforts. However, each campus culture has its own challenges. Although there are some best practice guidelines, each campus must take time to assess the alcohol consumption patterns of its' students and develop strategies that are take into account the local culture. Unfortunately, many universities try to copy strategies used at other universities and wonder why they fail. Effective programs take time, money and staff...most universities are just putting a band-aid on gaping wound. However, somehow we need to find ways to more effectively engage community prevention agencies and get them to see that this is their problem, too.

  • 0.3 Multiplier
  • Posted by IR director , Director of Institutional Research & Assessment on June 16, 2009 at 12:45pm EDT
  • "Researchers from the National Institute on Alcohol Abuse and Alcoholism multiplied the number of 18- to 24-year-olds in the United States, as reported by the Census Bureau, by the estimated percentage of deaths among 18- to 24-year-olds that were alcohol-related, as provided by 331 medical examiner studies. That number was multiplied by 30 percent, since three-tenths of 18- to 24-year-olds are in college."

    Honestly, I might be having a low alert day, but is this a good methodology for telling us what college students (albeit 30% of the 18-24 year old population) are doing [more of]?

  • Ridiculous methodology
  • Posted by Skeptic at UCLA on June 16, 2009 at 3:30pm EDT
  • IR director you are right to be skeptical. The methodology is ridiculous as it has nothing to do with being a college student. We know that the college-going population is different from the non-college going population, and in particular in terms of use and consequences of alcohol. To pretend that they are not is just shoddy research.

  • Just Say No?
  • Posted by Joe , Asst. Dir. at Midwest University on June 16, 2009 at 5:15pm EDT
  • As the first post states, "Just say no" does not work.

    As long as society teaches children that their parents are hypocrites, kids will continue to drink/smoke/have sex, etc. Yes, I said it, parents are the ultimate hypocrite:

    Don't drink because you are too young, but my friends and I will drink all night while you watch movies; don't smoke because you are too young, but I'll light up any time because it is my house; don't have sex before marriage, but it was okay for us to conceive you before we were married.

    Students can be very responsible, but they must be taught responsibility by those who have the most influence: ie., their parents. Remember, the term parent is also a verb and it is sad that many adults want the title, but not the responsibility.

    Eh', I could be wrong, but I see it everyday on my campus and in my travels.

  • Posted by Ken on June 16, 2009 at 5:15pm EDT
  • The article implies that auto accidents are the primary problem here. A girl in my daughter's dorm died from simply consuming too much alcohol--there was no allergy or anything else involved, just a blood alcohol level of .458.

  • Four significant figures?
  • Posted by CCPhysicist , Prof of Physics at CC on June 16, 2009 at 9:00pm EDT
  • Yes, IR Director and Skeptic hit the nail on the head.

    I went and wrote this diatribe
    http://doctorpion.blogspot.com/2009/06/failing-grade-on-significant-figures.html
    before I got past the second paragraph of this story. They used a gender-independent round number like 30% and then conclude that 1825 students died in 2005? Not 1824, not 1826, not 1800, not 1800 +/- 100 or more, but 1825. Right.

  • Common Sense
  • Posted by Matt , Recent Graduate at University of Virginia on June 17, 2009 at 10:00am EDT
  • I agree with some of these posts, but one thing I'd like to bring a couple items to the attention of readers. Please note that this is from the perspective of a 2008 University of Virginia graduate, where the article states that certain initiatives have helped curb alcohol related issues. I have seen, attended, and thrown my share of parties where alcohol was probably used in excess, but by being responsible and using common sense, my friends and I always remained safe and sound.

    The first issue here is the "common sense rule." Yes, alcohol advertising is everywhere, parents don't always set the greatest example for their kids, and all colleges are generally party hot spots because there are large groups of kids living together and trying to have fun. HOWEVER, if certain individuals lack the common sense to "drink responsibly," or to not drive after drinking, they carry the blame for these actions. Not the parents, advertising, or the university they attend. If you lack the common sense to consider the safety of your own life, and the lives of others, no amount of education or persuasion will change your outlook. I know this is rather harsh, but we all need to remember that "survival of the fittest" law that was explained to us years ago...There is no excuse for the stupidity involved in binge drinking to the point of your own hospitalization or death. To Ken, who posted about the girl who died from overconsumption --- that is an extremely sad and tragic accident. I have seen similar accidents occur among the students at my school. But remember that college students are young adults. The ultimate decision to drink that heavily (and the responsibility for one's actions) rests on each individual.

    Second, I agree that the "just say no" programs are generally ineffective. The Amethyst Initiative, alcohol education initiatives, and other programs in this format will continue to be ineffective. The solution to EFFECTIVELY reduce drinking and driving is ENFORCEMENT. Law enforcement at colleges and universities need to ROUTINELY set up DUI checkpoints in the party hot-spots and school vicinities. Most schools have their own full fledged law enforcement divisions. When there are severe consequences for committing a crime, college students will think twice about getting behind the wheel after drinking. College campuses generally provide a "Disneyland" - safety - theme park - playground feel / aura, and I have heard many students say "oh, well I can drive that far....I just live 3 blocks away." If there are weekly unannounced checkpoints in those areas, I can guarantee that this problem will become nearly non-existent.

    The article mentioned providing late night bus transportation around campus as a deterrent to driving drunk. I can't tell you how many students I've seen taking the bus home from a party, at midnight. Running these buses until 2 or 3 in the morning would be an improvement. Not to mention, these bus programs also prevent drunk college girls (and guys) from walking back to their dorms / apts in the dark early hours of the morning, where they are often robbed, raped, or assaulted by people that prey on this exact situation in college towns.

    I guess the point of this post in a nutshell is that real, tangible alternatives to driving after a night out are the answer to curbing drinking & driving issues, and creating safer campuses. Alcohol education programs can be just that: educational. Statistics and numbers can be scary, and stand out in your mind. But these educational programs are ineffective when it comes to stopping drunk driving. Spend the majority of funding for these projects on tangible driving alternatives and law enforcement. Late night bus routes and frequent DUI checkpoints are the best way to end this problem.

    Lastly, remember that this isn't only a problem on college campuses. This is a problem everywhere in America, and drinking & driving laws are routinely broken by people of all ages. The laws are already in place to provide serious penalties for these actions. Use "alcohol education program" funding to hire more officers and begin routine DUI checkpoints to ENFORCE THEM!!!

  • Safety
  • Posted by BSmith , Dir. of Student Act at AC on June 19, 2009 at 11:00am EDT
  • I partially agree with you Matt in the sense that enforcement does need to happen. I feel that sometimes colleges and universities are too easy on students and in turn students are becoming apathetic when it comes to following policies, rules, etc. For those of you who are into developmental theory--Kegan supports the idea (along with many other developmental theorist) that meeting a student at their level and then encouraging them to think differently and more complexly about issues is the best way to develop a students thought processes (so that they can hopefully make responsible, safe, and well thought out decisions). I think that one thing that does need to happen is that students need to have both punitive sanctioning as well as educational sanctioning imposed on them for underage drinking (which should be enforced as if they were not in the school). Students who are underage and are in turn theoretically at a lower developmental level will not respond to watching/making a powerpoint, attending a class, filling out a survey, etc--it is just not something that is seen as a "punishment" and even if it does help them find out more information about the topic more times than not will not deter them from doing the same thing again. However, if we Fine them, along with educaitonal sanctioning like research, papers, powerpoints, etc--then they will not only understand that "man--it sucks paying out this much money--I dont want to do that again"--but they will also get---"well now not only is it not worth it financially--but look at all this bad stuff that can happen if I do keep drinking." I think at the average developmental level of a freshman, sophomore student complex concepts of thinking before action are not going to be persuasive enough to challenge the thought process of that student (however--the concept of money is very clear, tangible and has a direct effect in that students life). In some ways students are like pets--when your pet is goes to the bathroom on your floor, you punish them--you dont say "no (explain why that's not okay)" and then clean it up and let them keep doing it. You say "no"--dont give them a treat--put them outside--or something else---then repeat. Pets learn--eventually most pets stop going to the bathroom in your house--because there is a direct negative result for being bad--and a positive result for being good (like petting, a treat etc). Students are the same way--if we just say no when they do something against policy then we aren't doing our job--but if we reward students who dont break policy, punish students (in a way they understand) who do break policy--then eventually the students will learn and the culture will change.
    Granted--this isn't 100%--students will always want to rebel--it's their nature at that age. Experimentation is exciting and the results can be even moreso. That is why it is still important for us, as college administrators/educators to monitor student behavior and ensure the punishment is not so severe that the student doesn't have a chance to recover. We need to let students make mistakes and be punished for those mistakes--but we need to do it in a way that doesn't inhibit the student from learning and moving on from those mistakes to an extent. Drawing that line on how "safe" we need to make our environment and how "real" we make our environment is probably the grayist line there is. This is where institutional culture comes into play. The more problems you are having--the more real you are probably going to make your campus enforcement--the less problems you are having the safer your environment should be---however--you cant swing too much one way or another or your problems will either grow or you will no longer have students left to educate.

    I guess what I am saying--we need to educate our students in a way that is developmentally appropriate and understood--but we need to protect our students so that they have the chance to learn from their mistakes and become responsible citizens of this great green earth.

  • matter of admissions?
  • Posted by Marty on June 22, 2009 at 3:00am EDT
  • To follow-up on Jim's comment, I believe that college applications should ask something like whether/how often the applicant drinks alcohol/takes illegal drugs and whether they plan to binge drink/take drugs while in college. While there would be few affirmative responses, this would be an opportunity to state that students engaging in this behavior are not desirable.

  • RE:matter of admissions
  • Posted by Lonewolf on July 9, 2009 at 5:15am EDT
  • Students already know that this behavior is undesirable, and they also know the general rule that if you can do it without getting caught it's ok. The taboo of drinking sets a lot of desirability for those who are underage to binge away as for many this is where they can finally get a hold of lots of the substance and on a fairly regular basis.