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Competitiveness Reconsidered

October 27, 2009

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Everybody knows that college is harder to get into today than ever before, right? That's why students flock to test-prep courses, and spend countless hours trying to transform themselves into what they imagine admissions deans want.

Admissions deans have tried to play down the hype, and just last week the National Association for College Admission Counseling released data showing that the acceptance rate at four-year colleges has declined from 71.3 percent in 2001 to 66.8 percent in 2007 -- hardly an impossible bar to get over. So why are so many people convinced that the story in higher education admissions is about increased competitiveness?

The problem -- according to a major research project released Monday by a leading scholar of higher education -- is that there are two trends at play.

A small number of colleges have become much more competitive over recent decades, according to Caroline M. Hoxby, an economist at Stanford University. But her study -- published by the National Bureau of Economic Research -- finds that as many as half of colleges have become substantially less competitive over time.

The key shift in college admissions isn't increased competitiveness, Hoxby writes. Rather, both trends are explained by an increased willingness by students generally, and especially the best students, to attend colleges that aren't near where they grew up. This shift increased the applicant pool for some colleges but cut it for others.

"Typical college-going students in the U.S. should be unconcerned about rising selectivity. If anything, they should be concerned about falling selectivity, the phenomenon they will actually experience," Hoxby writes.

And that's because she also tracks a key reason why those who don't live near Ivy League universities or a few others will now travel far to enroll there: a growing gap in the resources spent on education at those institutions compared to others. Hoxby writes that it took 15 years to build the database she used for her research and that the need for such a large database (with data on thousands of colleges over periods of decades) explains why many observers have relied on anecdotal evidence and missed some of the larger patterns.

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Using data on SAT scores from the 1960s on -- a period in which the SAT became a key determinant for the most elite colleges -- Hoxby shows how the part of her finding that matches conventional wisdom (the increased competitiveness of elite colleges) is something that can be documented. But then she turns to the larger trends, which show that the alleged increase in competitiveness (broadly) never took place.

The number of high school graduates in the United States, from 1955 to today, increased by 131 percent, she notes, but the number of freshman seats in the U.S. rose by 297 percent. "This suggests that the absolute standard of achievement required of a freshman who successfully competed for a seat was falling," Hoxby writes.

She adds that the standard of academic preparation to gain admission could still have gone up over the years if the academic standards of all high school students showed gains. But using data from the National Assessment of Educational Progress, and matching those results with college-going patterns, she finds the opposite. The number of college seats available to students who -- judging by NAEP scores and college admission records -- are only moderately or minimally prepared has gone up.

"[S]ince 1975, there has been more than one seat per minimally prepared student. In short, the achievement standard for obtaining a freshman seat in the U.S. is minimal and is falling," she writes. Here are some of the numbers:

Freshmen Seats for Non-Stellar Students

High School Graduating Class Freshman Seats Per Moderately College Qualified Graduate Freshman Seats Per Minimally College Qualified Graduate
1970 1.83 0.90
1975 2.06 1.01
1980 2.23 1.05
1985 2.14 1.03
1990 2.13 1.03
1995 2.10 1.06
2000 2.14 1.05
2005 2.25 1.07

Recognizing these very different patterns between the competitiveness of a small subset of elite colleges and all the others, Hoxby writes, has important implications. "Policy makers should take care not to enact policies based on the experience of a subset of colleges without considering their ramifications for colleges which have a very different experience. For instance, expanding the number of seats available in very selective colleges might reverse their rising selectivity but would likely steepen the decline in other colleges' selectivity," she writes.

While Hoxby's analysis suggests that the obsession about getting into college may be wasted time (for the vast majority of students), she also finds that there was good reason for more students to travel far for college: The elite colleges started off spending more on student learning and the gaps in spending rates between elite colleges and all the others has increased.

For her analysis, Hoxby excluded spending on research, public services, hospitals and other big-ticket items at research universities that may not relate directly to undergraduate experiences. And she excluded community colleges.

What she found was that in 1967, the lowest selectivity colleges spent about $3,900 per student and the highest selectivity colleges spent about $17,400 per student. Since then, the lowest selectivity figure has increased to about $12,000 per student and the highest selectivity institutions' resources have hit about $92,000. (Those institutions in the middle on selectivity have increases in the middle.) Those figures translate into an "average annual growth rate of real resources per student" of about 7 percent at the least selective colleges and about 13 percent at the most selective colleges.

"While all four-year colleges offer greater human capital investments today than they did four decades ago, the magnitude of the investments for high aptitude students is striking," she writes.

While there may be different policy responses to her findings, Hoxby concludes by stressing the need to shift discussion away from a framework that assumes most colleges are impossible to get into.

"Over the past few decades, the average college has not become more selective: the reverse is true, though not dramatically," she writes. "The reason that initially selective colleges are much more selective today is not that they have failed to expand to absorb greater numbers of extremely high aptitude students. In fact, they have expanded modestly, keeping up with the modest growth in the population of such students."

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Comments on Competitiveness Reconsidered

  • Standards
  • Posted by IHE Reader on October 27, 2009 at 9:30am EDT
  • Nowadays there is a college for all but the weakest of students. There are plenty of enrollment and cash-starved four-year colleges out there that will accept almost anyone. Not all bachelor's degrees are created equal. Those from colleges with high prestige will always be in demand and will produce strong competition for admission. Those with average-to-low prestige will always be looking for students.

  • here we go again
  • Posted by howard on October 27, 2009 at 9:45am EDT
  • So we're back to first-rate education for the "haves" (mostly the affluent, well-connected, able to afford SAT prep courses, or the children of highly educated professionals who "home-school" the kids even when the kids go to actual schools), and crummy education for the rest of us.

    While large schools educating "the masses" do things like the University of North Carolina's proposed all-online first-year Spanish courses, expensive Ivy League and liberal arts colleges continue to provide individualized and cutting-edge teaching to those students lucky enough to get into them.

    Is this the way to produce an educated citizenry and to compete in the global economy?

  • Overcapacity
  • Posted by Ken D. on October 27, 2009 at 12:15pm EDT
  • Another way to look at this is as overcapacity in the industry. And one suspects that the true magnitude of this overcapacity is being masked by the Federal government's "easy money" student loan policies and by the public's current unrealistic beliefs on the economic returns from college attendance, especially at the non-elite programs - neither of which can last forever. The good news I guess is that we are in an industry where institutions can downsize gracefully.

  • Selectivity and quality of education
  • Posted by Amy De Rosa on October 27, 2009 at 12:15pm EDT
  • From this article, I don't see that this study showed that low-selectivity colleges necessarily equal poor education. Conversely, the notion that prestige schools for the 'haves' provide the best education is not necessarily true either.

    What are the 'real resources' that students get at the elite, selective schools? Better libraries, sports facilities and science labs may be part of that but does it also mean that more is spent on providing vegan meals, laundry service, student clubs, etc.?

    With some 3,000 colleges and universities in the U.S. to choose from, there is a seat for almost every high school graduate, and there are any number of ways to get a good college education. If students and parents are only interested in education with a pedigree, then selectivity becomes their major issue.

  • Some additional implications
  • Posted by Bob Duniway , AVP for Planning at Seattle Univeristy on October 27, 2009 at 1:45pm EDT
  • I'm anxious to take a look at the study findings directly, but even from this short overview their are some interesting implications for how we are educating high school and traditional college age students. For example, if we have been increasing college capacity at a faster rate than we have been graduating high school students well prepared to attend college, we might expect to see what we are in fact seeing, a significant decline in college graduation rates with that decline concentrated among less selective colleges.
    Hopefully Arne Duncan will be looking closely at these results and using them to guide decisions about implementing the Obama administration goal of increasing participation in post secondary education. That is a worthy goal, but it will require much more attention to the k-12 preparations if we want the students to actually benefit. The gifted students will usually find a way to get through, but we need a system that works reliably well for average students, and right now for too many public school graduates that isn't the case.

  • Give other schools a chance
  • Posted by Ted , President at Your College Connection: www.college-connection.net on October 27, 2009 at 10:00pm EDT
  • Our system of higher education has done a great job to meet an expanding population base as well as diversify its offerings. Many institutions are triple and quadruple the size they were thirty years ago, while offering as good or better quality education than they did thirty years ago. Getting easier to get into college doesn't represent a shift toward declining educational standards as much as an increased availability of higher education. Our community colleges have especially done a great job here, as some students either need that step to enter a four-year institution or simply seek the necessary trade skills to move into a profession. While I believe in the philosophy of educating students over training them, I do see that some students simply need the training, and we can educate them along the way if we're committed to providing holistic education.

  • Posted by Seth Halpern on November 8, 2009 at 2:15pm EST
  • Culturally this is significant even if you reject Charles Murray's fears that a permanent caste of high IQ meritocrats is being created. (For starters, they don't all reproduce, and when they do there's the problem of regression to the mean to deal with.) Peruse any non-liberal political blog and you'll find it's replete with attacks on the Ivied elite; do likewise for leftist sites and count the insults hurled at the unpedigreed Sarah Palin. Our educational system is exacerbating socioeconomic divisions in this country and may be laying the groundwork for civil unrest.