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The National Collegiate Athletic Association announced Tuesday that it had reached an agreement with CBS Sports and Turner that will extend the broadcast rights for its Division I men's basketball tournament another eight years and that will award the association and its members $8.8 billion. The previous 14-year deal, priced at $10.8 billion, was to last through 2024. The new deal extends the agreement to 2032 and will net the NCAA $1.1 billion per year.
In 2011, ESPN extended its contract with the NCAA to broadcast the women's basketball tournament and other championship games. That 13-year deal was reportedly worth $500 million.
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