Semiotics as a Theory of Culture: Deciphering the Meanings of Cultural Texts (Issue number 20, 2012)

Semiotics, defined by Ferdinand de Saussure in the early years of the 20th century as the study of how sign systems function in the life of society, has become such an integral part of cultural theory that it is easy to forget the revolution which it made possible in our understanding of culture. It was semiotics that first allowed us to treat pictorial and cinematic documents as ...