Inside Higher Ed Hires Veteran Sales Director for Recruitment Advertising

Laura McFarland joins Inside Higher Ed to spearhead recruitment advertising program for colleges and universities.

Washington, D.C., September 21, 2005 — Inside Higher Ed, the new open source in higher education news, announced today it that has hired Laura McFarland as National Sales Director. She will work with colleges and universities nationwide on their efforts to recruit top-quality faculty and administrative personnel.

McFarland comes to Inside Higher Ed with an impressive track record of creating and executing recruitment strategies for institutions of higher education. She was most recently Business Director for Recruitment Advertising at The Chronicle of Higher Education, where she was responsible for all aspects of sales, marketing and strategic planning. Additionally, she handled recruitment advertising for The Chronicle of Philanthropy, a publication focused on the nonprofit sector owned by the same company. Prior to that she was the Advertising Director for Legal Times, a weekly legal newspaper owned by American Lawyer Media.

“Laura’s dynamism and deep understanding of higher education recruiting make her an invaluable addition to our team,” said Inside Higher Ed Publisher Kathlene Collins. “She knows the institutions, knows the issues they face, and has a collaborative style that doesn’t just make a sale, but builds a relationship.”

“I’m very excited about the opportunity to combine my knowledge of advertising and recruiting with the opportunities of online publishing,” says McFarland. “Inside Higher Ed clearly understands how to build a formidable online community and the response from our clients has been overwhelmingly positive.”

About Inside Higher Ed

Inside Higher Ed is a unique new source of online news, opinion and recruiting services that The New York Times described as bringing a “different vision” to higher education journalism (2/14/05). Recruitment advertisers can use Inside Higher Ed’s free editorial environment to reach “passive” job seekers, and use state-of-the-art tools to screen applicants, receive and review applications and communicate more effectively with candidates – all for the cost of a basic job listing at www.insidehighered.com

Contact:
Bob Werber
202 659-9208, xt. 110