Jindal Journal of Business Research (ISSN 2278-6821) is a peer reviewed business & management journal for advancing the understanding of management in a global context. Published by The Jindal Global University, a sister School of Univ. of Texas, Dallas School of Management,JJBR is a reflection of rapidly developing management research in emerging economies of Asia and their increasing global economic impact. JJBR aims to address the most fundamental problems of business management in a ...