Football coaches' salaries continue to increase, even as raises for most of those who work in higher education remain modest, according to a new analysis from USA Today. The average salary for head coaches at major college football programs is $1.64 million, up nearly 12 percent in a year. Further, the newspaper found this shift: while six years ago, 42 coaches earned at least $1 million, this year 42 coaches earned at least $2 million.