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The Israeli government plans to provide scholarships to students who post pro-Israel messages on social media sites as part of a new online public diplomacy campaign. Haaretz reported that the Prime Minister’s office has joined with the National Union of Israeli Students to create “covert units” at each of Israel’s seven universities, each to be headed by a senior student coordinator who will receive a full scholarship; other students who are involved will receive smaller scholarships. The Prime Minister’s office has allocated about $777,000 for scholarships in the upcoming academic year.