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A new paper on the “Twin-Win Model” for research proposes a problem-oriented approach and the formation of teams that pursue “the dual goals of breakthrough theories in published papers and validated solutions that are ready for widespread dissemination.” There are many paths to this kind of research success, wrote author Ben Shneiderman, Distinguished University Professor of Computer Science at the University of Maryland at College Park, but “working on authentic problems with partners who care about the solutions seems important.” This means partnerships between academics and businesses, but also between academics with strong research methods -- such as software, statistics or surveys -- and academic colleagues in other disciplines who have strong research problems.
A limited study of citation counts included in the paper suggests research impact increases with the addition of corporate co-authors. Takeaways include building long-term relationships with professionals in business and government research laboratories, seeking funding to work on problems that businesses and governments find relevant, and encouraging students to do internships at business and government research laboratories.
