It’s tourney time. March Madness. The big dance. Thousands of college students will muster energy never before seen in lecture halls to cheer one of 65 college basketball teams to the national championship.
Television rights to the tournament account for 90 percent of the National Collegiate Athletic Association’s annual revenue.
A national outplacement consulting firm, Challenger, Gray & Christmas, estimates that businesses will lose $237 million a day as people follow the tournament during working hours.