Marketing / public relations / government relations

Ball State use of eminent domain spotlights rare but potent tool of state universities

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Ball State could use eminent domain to develop a property near its campus, turning attention to a little used but highly contentious power held by public institutions.

Saint Benedict sees revenue grow while shrinking enrollment

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Saint Benedict decreased enrollment to shore up its finances, an unusual move at a time when many small colleges are considering growth.

British universities turn to marketing

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With more of an emphasis on tuition revenue, institutions focus on ways to attract students.

Higher ed on first night of Democratic National Convention

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Education played a big role on the first night of the Democratic National Convention.


Colleges still relying on simple metrics to measure ROI for social media

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College officials remain confident about their social media strategies, but their methods for measuring return on investment are still crude, survey data show.

SCUP Webcast: Building Brand and Culture: Planning for the “Phygital” Generation

Thu, 09/13/2012


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