"Millennial" donors need to be reached through online and smartphone-accessible campaigns that provide tangible explanations of what impact their donations will have.
Beloit College skips traditional comprehensive fund-raising campaign in favor of a project-based approach.
Whitman professors find it inappropriate that the foundation, following a grant for a lecture, requested students' e-mail addresses.
Despite an unconventional structure and a public launch in the middle of the economic downturn, Drake U. administrators are hopeful for outcome of $200 million campaign.
Fund-raising officials see U. of Southern California's announcement of $6 billion campaign as indication of optimism in the development market.
Colleges use quirky, game-oriented microsites to recruit prospective students and reconnect with alumni.
Controversy at U. of Vermont raises questions about vetting of presidential partners and spouses and what their roles should be.
Another university has a Koch grant giving the foundation a role in hiring; other awards draw scrutiny for what they say about research topics.
A college looking to expand its donor base might not naturally look to Lauren Wong.
“I’m terrible at helping raise money,” concedes Wong, a 2010 graduate of Claremont McKenna College. “It’s not one of my strengths, but I am very good at listening to people.”
Inside Higher Ed
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