Dayna Catropa is Associate Director, Research and Marketing Programs, at Harvard University’s Division of Continuing Education. Throughout her career, Dayna has blended her business and education background, dedicating herself to helping organizations make decisions that are both economically and educationally sound.
At Harvard, Dayna focuses on strategic research and marketing programs. She also co-teaches a new course called Strategy and Competition in Higher Education.
In her previous role as a Consultant at Eduventures, Dayna worked with higher education clients nationwide to identify and prioritize growth opportunities, forecast market performance, and develop market entry and positioning strategies. As part of the new program development team, Dayna helped launch a collaborative research group focused on Student Affairs.
Dayna has also provided marketing expertise to Fortune 100 financial services and telecommunications firms.
Dayna earned a B.S. in Applied Economics and Management, magna cum laude, from Cornell University and a Master’s in Education from the Harvard Graduate School of Education.