Dayna Catropa

Dayna Catropa is Associate Director, Research and Marketing Programs, at Harvard University’s Division of Continuing Education.  Throughout her career, Dayna has blended her business and education background, dedicating herself to helping organizations make decisions that are both economically and educationally sound.

At Harvard, Dayna focuses on strategic research and marketing programs.  She also co-teaches a new course called Strategy and Competition in Higher Education.

In her previous role as a Consultant at Eduventures, Dayna worked with higher education clients nationwide to identify and prioritize growth opportunities, forecast market performance, and develop market entry and positioning strategies. As part of the new program development team, Dayna helped launch a collaborative research group focused on Student Affairs.

Dayna has also provided marketing expertise to Fortune 100 financial services and telecommunications firms.

 Dayna earned a B.S. in Applied Economics and Management, magna cum laude, from Cornell University and a Master’s in Education from the Harvard Graduate School of Education.

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Most Recent Articles

October 21, 2012
Google Trends, released back in 2006, is Google’s free tool that allows you to see the interest over time for any search term you choose.  What can we explore about higher ed trends using this tool?
October 14, 2012
A recent NY Times article by Cal Newport caught my eye. Entitled “Follow a Career Passion? Let it Follow You,” it hinted at an interesting take on career decisions.  
October 8, 2012
We have several hundred responses so far and are hoping for more.  If you have been working in higher education for at least a year, please take a few moments to fill out this short, nine question survey. 
September 30, 2012
How do you bring visuals into your classroom?
September 23, 2012
As September rapidly turns into October, it’s possible that your summer vacation might seem like a distant memory. Maybe it’s time to think about your next one.
September 12, 2012
As the new academic year is underway, we want to hear from those newest to higher ed.  To that end, if you have been in higher ed for less than 1 year, you’re invited to complete this short online survey.  We’ll report the results without attribution.
September 9, 2012
A stellar content strategy starts with creating quality content. Then social media can be used to subtly deliver the content, creating a much more powerful connection than the megaphone approach. 
September 2, 2012
It’s the time of year when students must gather their course materials as classes begin. Long gone is the obligatory march through the campus store purchasing textbooks. These days, students can start their search online and their options have multiplied. 
August 26, 2012
Strategy can be described as making purposeful choices about what to do and what not to do.  Bringing Science to the Art of Strategy from Harvard Business Review Magazine deftly explains how two seemingly opposite approaches to strategy formulation – creative brainstorming and structured analysis - can work together. 
August 19, 2012
What do chocolate chip cookies have to do with higher ed strategy? 

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