Dayna Catropa

Dayna Catropa is Associate Director, Research and Marketing Programs, at Harvard University’s Division of Continuing Education.  Throughout her career, Dayna has blended her business and education background, dedicating herself to helping organizations make decisions that are both economically and educationally sound.

At Harvard, Dayna focuses on strategic research and marketing programs.  She also co-teaches a new course called Strategy and Competition in Higher Education.

In her previous role as a Consultant at Eduventures, Dayna worked with higher education clients nationwide to identify and prioritize growth opportunities, forecast market performance, and develop market entry and positioning strategies. As part of the new program development team, Dayna helped launch a collaborative research group focused on Student Affairs.

Dayna has also provided marketing expertise to Fortune 100 financial services and telecommunications firms.

 Dayna earned a B.S. in Applied Economics and Management, magna cum laude, from Cornell University and a Master’s in Education from the Harvard Graduate School of Education.

To reach this person, click here.

Most Recent Articles

March 11, 2012
It’s been seventy-one days since we made New Year’s resolutions. For those of us who resolved to learn something new this year, “lifelong learning” has never been easier.
March 4, 2012
Names are powerful. That’s why I understand Georgia Tech’s “X-Degree.”
February 26, 2012
While options are advantageous for obvious reasons, there is a point at which too much choice might actually make life more difficult.
February 19, 2012
The PEW Research Center published a report on February 9th entitled, "Young, Underemployed, and Optimistic." I was intrigued. 
February 12, 2012
Increasingly, industries need individuals with a blend of bth content expertise and business acumen. As market forces become increasingly intertwined in both K-12 and postsecondary education, individuals with both content knowledge and management expertise have much to offer.
February 5, 2012
January 29, 2012
What assumptions about our industry do you think need updating?
January 23, 2012
Welcome to the StratEDgy blog! We -- Margaret Andrews and Dayna Catropa -- have both worked in business and education and find the intersection of the two irresistible -- and increasingly important.


Back to Top