Deborah Maue

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Most Recent Articles

May 17, 2018
Following these eight simple steps will help you give your creative team valuable, constructive feedback.
March 8, 2018
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
 
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples:
December 19, 2017
Do these six activities and you’ll start 2018 with a new perspective.
August 10, 2017
Two effective shortcuts to gaining your audience’s insights.
June 8, 2017
How to align the various constituencies at your institution so you're working toward the same goal.
April 3, 2017
Deb Maue provides six principles for building a strong team culture.
January 24, 2017
Deb Maue lists eight professional New Year’s resolutions for higher ed marketing leaders to consider.
August 23, 2016
Deb Maue shares six ways you can improve your marketing efforts for the upcoming school year.
March 31, 2016
Blogger Deb Maue provides five lessons for higher ed marketers based on Apple’s iPhone 6 commercial.
February 25, 2016
Communication is key to navigating the relationship between marketing and enrollment management.

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