Donna Lehmann

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Most Recent Articles

January 29, 2019
Email marketing to alumni is effective, but we keep sending more and more. What’s the point of diminishing returns and how do we stem the tide?
August 30, 2018
The term rebranding can be misleading. Cosmetic changes don’t change who we are.
June 19, 2018
The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.
January 25, 2018
Your team is larger than it appears.
October 31, 2017
What stands between you and project completion? The things that frustrate us may be some of the reasons we’re in higher education.
May 30, 2017
Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.
February 14, 2017
Tips to keep your digital ads off controversial websites.
October 13, 2016
Donna Lehmann shares three things brand managers can do to help campus partners uphold brand compliance.
June 9, 2016
If you’re feeling a little end-of-year fatigue, you’re not alone.
April 14, 2016
Just because we can measure it, does it mean we need to?


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