Margaret Andrews

Margaret Andrews is Associate Dean of Management Programs at Harvard University’s Division of Continuing Education and the founder of Mind and Hand Associates, a management consulting firm dedicated to serving the higher education community. At Harvard, Margaret directs the Management Program at the Division of Continuing Education. In this position, she has responsibility for over 4,000 course-takers, 400 degree candidates, and 100 instructors. In addition to directing the program, she teaches courses in management and organizational behavior, including a new course, Strategy and Competition in Higher Education. Through Mind and Hand Associates, Margaret provides research and strategy and marketing consulting services to clients in the higher education sector.  Clients include for-profit and not-for-profit universities, business schools, associations, testing organizations, publishers, and investment firms.

Previous positions include Executive Director at the MIT Sloan School of Management from 1999-2006, where she managed the MBA program, Admissions, Student Affairs, Career Development, Marketing, Alumni Relations, and the MIT Sloan Management Review.  She has also been Vice President of Marketing at Putnam Investments, as well as a consultant at Mercer Management Consulting (now Oliver Wyman) and a CPA at Deloitte & Touche.

Margaret hails from California and has an undergraduate degree from the University of California at Berkeley.  She also has a graduate degree from MIT Sloan.

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Most Recent Articles

May 16, 2012
Foundations of Strategy, Part 3: Technology
Tom Friedman had an interesting quote in a recent NYT opinion piece: “Big breakthroughs happen when what is suddenly possible meets what is desperately necessary.”  And so begins the third post in the series on “Foundations of Strategy.”  
May 2, 2012
The Future of Public Higher Education?
I’m returning from the AACSB conference in San Diego and had the opportunity to attend several interesting sessions. One, in particular, stood out and echoed some of the “What Keeps Us Awake At Night” post from last week (and much of what we’ve been discussing in the Strategy and Competition in Higher Education class this semester).  
April 25, 2012
What Keeps Us Awake At Night
We had another great discussion in the Strategy and Competition in Higher Education class last night, along with a very special guest speaker. 
April 11, 2012
Foundations of Strategy
Some traditional universities may be in a precarious position now, as new educational providers make inroads, new content providers make educational materials available more conveniently and cost effectively, and technology enables unbundling and greater individuation. The changes that have occurred in the higher education arena over the past decade – and those that are currently unfolding – have made formulating effective strategy more important for the long-term success of any university.  And more people are questioning whether traditional universities are up to the task.
April 4, 2012
College: As It Was, Is, and Should Be – The Talk
One of the best aspects of working on a college campus is the enormous number of opportunities to hear knowledgeable people talk about interesting topics.  Usually for free. Tonight was one of those opportunities. 
March 28, 2012
Marketing as Strategy, Part 4: The Cycle of Success
Marketing is everywhere and everyone is a marketer. Each encounter with others – the way people answer the phone, the tone of your website, what the school tweets, the ease of doing business with the registrar’s office, how faculty interact with students, how you speak with the press, or how the institution hosts a reunion -- is a marketing encounter. And every encounter is an opportunity to reinforce what the institution stands for. 
March 21, 2012
Adjunct Nation
I came across an interesting article in The Economist the other day.  According to this article, based on data from LinkedIn, “one of the fastest-growing job titles in America is ‘adjunct professor’ (an ill-paid, overworked species of academic).” 
March 14, 2012
Marketing as Strategy, Part 3: Process Thoughts
While the concepts of strategy and marketing are not complicated, doing them is rarely easy.  A solid understanding of the market and the school’s strengths form the foundation for success – and are areas in which marketing can take the lead. 
March 7, 2012
Disrupting Higher Ed: Discuss
We had another great discussion in our Strategy and Competition in Higher Education class last night.  This one was on disruptive innovation in higher education and featured a very special guest.  
February 29, 2012
What Constitutes a “Substitute” for Higher Ed?
We had some very interesting discussions in our Strategy and Competition in Higher Education class last night about "substitutes" for higher education and and whether they will become more attractive as the cost of obtaining a degree continues to rise and new alternative products and services emerge.

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