Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

April 4, 2019
Marketing and communications staff can help to move their institutions toward embracing digital business thinking and practices
February 7, 2019
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform.
December 14, 2018
Higher ed marketers must work closely with fundraisers to ensure their institution’s success in the era of 24/7 fundraising
November 1, 2018
Are colleges and universities ready to take a stand among belief-driven brands who take a stand on political issues -- and live with the consequences?
August 20, 2018
There’s a growing disenchantment with social media, especially Facebook and Twitter, as more people become aware of the shortcomings of these platforms.
July 10, 2018
Developing a more effective website means paying attention to small details because sometimes they matter a lot.
May 24, 2018
Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.
April 18, 2018
To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider.
March 15, 2018
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
February 7, 2018
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders

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July 10, 2018
Developing a more effective website means paying attention to small details because sometimes they matter a lot.
May 24, 2018
Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.
April 18, 2018
To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider.
March 15, 2018
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
February 7, 2018
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
January 11, 2018
At a challenging time for higher ed, CMOs who assume the role of chief collaboration officer can help their institutions build strong relationships with a broad range of stakeholders.
December 7, 2017
Teens may be more open to texts from colleges these days, but be very careful what you text about — and who does it.
November 2, 2017
Facebook is designed to capture and sell our attention, so we should stop being surprised that it works.
September 6, 2017
Letting go of the term allows us to talk about the many benefits of a liberal arts education without having to defend a misunderstood and politically loaded term.
July 13, 2017
Given recent news about the decline in trust in higher education among some Americans, it's essential to keep your most important constituents close.

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