Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

July 13, 2017
Given recent news about the decline in trust in higher education among some Americans, it's essential to keep your most important constituents close.
June 15, 2017
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
May 18, 2017
For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.
April 13, 2017
From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness.
March 9, 2017
Yes, university website redesigns get results -- though some important ones are difficult to quantify.
February 9, 2017
Stories can help to bolster the reputation of individual institutions -- and higher ed in general -- by showing that we're listening and addressing public concerns.
January 12, 2017
We have data about the value of liberal arts education. What we need now are powerful stories that helps people understand and relate to its personal and societal benefits.
December 13, 2016
There were three big surprises in the data from our research on how teens use college and university websites, reinforcing the realization that you can't take their needs for granted.
October 20, 2016
Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education. 
August 30, 2016
Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.

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