Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

January 12, 2017
We have data about the value of liberal arts education. What we need now are powerful stories that helps people understand and relate to its personal and societal benefits.
December 13, 2016
There were three big surprises in the data from our research on how teens use college and university websites, reinforcing the realization that you can't take their needs for granted.
October 20, 2016
Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education. 
August 30, 2016
Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.
July 21, 2016
Some thoughts about how institutions can establish brands that out-last a CMO or CEO.
June 27, 2016
Higher ed marketers face many of the same challenges as their counterparts in business when it comes to social media. 
May 5, 2016
Don't blame the marketers alone for the lack of differentiation in higher ed.
March 24, 2016
In 2016, wise leaders speak carefully, after listening and thinking, to avoid disrupting their communities.
February 16, 2016
You may need to redesign your institution's website if it has one of these problems.
January 21, 2016
Maybe the best way to energize your campus marketing is to focus on doing these few things better rather than paying attention to the latest trends.


October 29, 2015
Evaluation of a MOOC at Kennesaw State University shows why campus marketers can't ignore the coolest content on campus in their content marketing activities.
October 1, 2015
By developing a solid foundation for online communications, higher ed marketers can be more nimble in responding to new technology and online services.
August 18, 2015
Differentiating a university is hard. Does your institution have the vision and courage to do it?
July 28, 2015
In marketing your institution to today's teens, think beyond flashy images on your home page and focus on academic programs.


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