Advertisement

News, Views and Careers for All of Higher Education

Reality Check

Preserving the Audience: The NCAA and the APR

The NCAA has received much good press for its newest definition of academic progress for students who play competitive intercollegiate sports. Called the APR, for Academic Performance Rate, this complex system measures whether, on a semester-to-semester basis and eventually on a four-year average basis, players on individual sports teams make academic progress sufficient to guarantee a minimum 50 percent graduation rate. This surely sounds like a good thing, but the principal beneficiaries of this change will be rich programs and the continued revenue growth of the NCAA college sports franchise, with minimal impact on the academic strength of many college sports teams.

To remind us all, the NCAA is a national franchising organization that regulates and awards franchises to individual colleges for their intercollegiate sports programs. In return, the franchisees, the colleges and universities, make handsome payments to the NCAA and agree to abide by the rules that apply to all institutional franchisees. These sports franchises have high value to almost all higher education institutions, even though most of them operate at a significant deficit, and the NCAA has a multiplicity of franchise levels it sells to its members. The key to the success of NCAA franchising, which has been in operation in one form or another for almost a century, is commercial product quality control. (For a discussion of this phenomenon see: The Sports Imperative in America’s Research Universities, 2004.)

Production quality means the same thing to intercollegiate sports as it does to all franchise operations: uniform operations, uniform rules, uniform products and controlled competition. The NCAA ensures the entertainment quality of its product by enforcing rules of play and competition, which it continually revises and reforms to improve the popularity of the games. Everyone in the business recognizes that college sports is a consumer entertainment product that generates very large profits for the NCAA executives and staff, as well as significant revenue to partially offset the costs of these franchised programs to participating schools.

This franchising business has succeeded for about a century because the institutions, through their organization of the NCAA, have consistently attempted to sustain a charming but almost impossible to deliver illusion: College sports display athletic competition between teams composed of students from comparable athletic programs who play for the glory of their institution and the joy of the sport.

The NCAA, in relentless defense of this idealized dream, tinkers with the competitive rules so the games are as entertaining as possible to watch, eliminates as much cheating as possible so the games are reasonably fair, and regulates the athletes as precisely and completely as it can to keep them looking like amateur students. Throughout its history, however, the NCAA has often had to revise the rules its franchisees must follow to prevent college sports from appearing too much like their professional counterparts.

College sports succeed as entertainment products because they are a different sort of entertainment from the professional versions. The media and producers of sports contests lead us to imagine that the critical difference comes from the players. These athletes, we hear, are real students because the colleges don’t pay them a direct, market rate salary, and because the athletes have only a short period of eligibility to play for a college team. The NCAA’s success in maintaining these illusions among the sports-consuming public and press is remarkable, and the appearance of supporting academic standards plays a significant role in the franchise rules.

Academics are a critical issue because some young athletes become college students simply to hone their athletic skills within a college sports franchise prior to turning professional at the earliest and most profitable opportunity. This isn’t new, but the current visibility, frequency and overtly commercial nature of these athlete transits through college to the pros with minimal to almost no involvement in academic life made the NCAA worry about the amateur, academic appearance of its franchises, a principal component of their entertainment value.

To eliminate the worst and most offensive of these abuses, the franchisees must now comply with a new academic rule: the APR. This mechanism creates a small incentive for coaches to reduce the number of transitory semi-pro players they recruit and use for a season or two by reducing the number of scholarships offending coaches can offer the next group of recruits. Since scholarships buy athletic talent, this will probably affect a few very badly behaved coaches in some sports and provide much needed academic cover for the entire college sports franchising business.

Who will benefit? Institutions with high academic prestige and significant wealth will continue to recruit first class athletes who also have the ability to survive some form of academic program. They tend to do this now, and will just do it even better. Institutions with low academic prestige and minimal wealth, who now admit almost anyone who applies, will no longer be able to admit and play a few first class athletes who have no interest or preparation for collegiate academic progress, reducing further their ability to compete against the rich and powerful schools.

As always happens when the NCAA improves the quality of the entertainment product it sells through its college franchisees, the rich and powerful get an even greater advantage over the struggling marginal programs. Those in the middle will need to spend more on academic advisers, more on study halls and monitoring, and more on remedial work for underprepared athletes. This will increase the losses they sustain on their intercollegiate athletic programs, but the value of the franchise to their trustees, alumni, legislators and friends will overcome any objections.

We should perhaps celebrate any change in popular culture that appears to support academic success, even if the motives of the NCAA focus more on commercial viability than academic integrity. At the same time, we should always recognize the fundamental conflict that exists between the all-too-human demand for competitive sports excellence that drives the NCAA and the less visible and less intense requirement that our students be students, even when they serve athletics, a concern of faculty and many other observers. Some institutions, more interested in the competition than the student, will likely find ways to evade much of this legislation through soft courses and majors, overly zealous academic advising and similar maneuvers. At the same time, a few of the semi-pro players in high school may decide that they should skip the collegiate experience altogether.

One thing is for sure, the NCAA franchising operation will continue its highly compensated, cautious and commercially successful management of the entertainment quality of the college sports enterprise, and the academics will find a way to adjust.

John V. Lombardi, chancellor and a professor of history at the University of Massachusetts Amherst, writes Reality Check occasionally.

Got something to say?


Want it on paper? Print this page.
Know someone who’d be interested? Forward this story.
Want to stay informed? Sign up for free daily news e-mail.

Advertisement

Comments

Why the NCAA’s latest reform measures won’t work

Why the NCAA’s latest reform measures won’t work

The hubbub about the pitiful graduation rates for most of the teams participating in last and this year’s March Madness focuses more attention on the athletes than on the academic corruption that enables intercollegiate athletics to operate as it does — driven by greed and hypocrisy — and where horrific misdeeds are treated like speeding violations; it’s only wrong when you get caught. One is led to wonder about the nature and extent of the complicity of the NCAA, school presidents, administrations, and faculties in this corruption. Just how do they get away with it? One of the ways is to create the illusion of serious reform.

In “Preserving the Audience: The NCAA and the APR,” [Inside Higher Ed (IHE), March 14, 2005], John Lombardi provides us with valuable background and insights into this kind of illusion — via the NCAA’s latest effort to put students into their so-called “student athletes” by unveiling what has been called the most aggressive athletic-reform measures in decades. Here’s why the NCAA’s latest reform measures won’t work

As Lombardi tells us, the NCAA’s measures are based on what they call Academic Performance Rates (APRs) that were developed to insure that college athletes are students in legitimate pursuit of a college degree and Graduation Rates (GRs). The latter must be disclosed by virtue of a federal statutory requirement, but are a poor metric for gauging academic outcomes with respect to big-time college athletes and for exposing academic complicity, see Lombardi, “Missing the Mark: Graduation Rates and University Performance,” [IHE, February 14, 2005]. They are one of the weak links in the NCAA’s incentives-disincentives process that is supposed to hold institutions and individual sports programs accountable.

In “Myles to Go at the NCAA ” [IHE, January 20, 2005], Murray Sperber says: “The real value of the new NCAA reforms is impossible to ascertain: Some are terrifically complicated and will require lawyers to untangle; some are so vague that no one can even find the knots, nevermind untangle them. Other new rules seem prone to the law of unintended consequences.” For the sake of argument, let’s assume that the NCAA’s APR/GR-based system is letter perfect with all of the knots identified and untangled.

Clearly, without proper safeguards, the NCAA’s APR and GR requirements at some schools can do more harm than good, since more pressure will be put upon faculty to pass poor (or worse) students, raise grades and otherwise compromise their academic integrity by fashioning courses and degree tracts for the sole purpose of meeting eligibility and graduation-rate requirements for their athletes. Thus, a number of questions come immediately to mind.

1. Who is going to vouch for class attendance records, the academic integrity of the instructors, the validity of “special-study” courses where class attendance is not required and where opportunities for plagiarism and the use of surrogates abound?

2. Who will be responsible for assuring that the athletes are on accredited-degree tracks as opposed to non-accredited, “degree-factory” tracts where everyone who signs up for an array of fluff courses graduates?

3. Who will be responsible for policing the entire system, guarding against: academic fraud, the pressure put upon faculty to change grades or just pass athletes no matter what, and coaches that stuff their squads with a cohort of athletes that value academics as well as their sport, but don’t see much, if any, conference-level game time?

4. Who will police for abuse of the Americans with Disabilities Act to certify some academically challenged athletes as “learning disabled” in order to waive them from academic requirements?

5. Who will provide requisite safeguards and sign off on the veracity and quality of the report?

According to the NCAA, the answer to all of these questions is the college or university submitting the APR and GR report. So the fox will be in charge of guarding the henhouse while the NCAA will be left to making “deals” to calm potentially troubled waters — for example, by prescribing weak loss-of-scholarship penalties and by “waiving” no-bowl-play penalties for schools threatening litigation.

Way back in the first century, Juvenal, perhaps exasperated by the illogical workings of Roman authorities, asked a rhetorical question, “Quis custodiet ipsos custodes?” Today, we in the Drake Group are disheartened, and, perhaps, just as exasperated as Juvenal by the workings of the NCAA. We pose the same question in plain English, “Who shall guard the guardians?”

According to NCAA President Myles Brand, the NCAA cannot serve as a policeman, basically saying: It’s up to the schools to police themselves and it is cynical to think they can’t be trusted to do the job. Well, isn’t that just how big-time college sports got to be in such a horrific mess in the first place?

The NCAA has not provided their president with a mandate and the means to affect really serious reform. Put another way, he has not been empowered to emulate baseball’s first commissioner Judge Kenesaw Mountain Landis who took control of major league baseball when its integrity was in question — restoring integrity by banning eight members of the 1919 Chicago Black Sox.

Whether he realizes it or not, the well intentioned and highly paid Brand provides a much needed academic face for the NCAA and would never be allowed to put in place any measure that would really work to downgrade the quasi-professional quality of big-time college sports, its perceived entertainment value, and revenue producing ability. The real power in the NCAA has always been with Athletic Directors and Coaches — in effect, the NCAA President serves as their “Million Dollar Baby.”

Can you imagine football coaches at the BCS Conferences or the basketball coaches vying for berths at March Madness having to field teams composed of bonafide students that can play a fairly good game of football or basketball, as opposed to semiprofessional athlete-entertainers that (for the most part) must pretend to be students? And from where would the NFL and NBA draft their players?

The NCAA is now using a 24/7, full-court press — attempting to convince skeptics, a.k.a. cynics, that their latest athletic-reform measures will improve the academic performance of their exploited athlete-entertainers. In the meantime, the folks at the Academic Support Centers at big time colleges are scrambling to tune up, or, retool, their current eligibility-ensuring tactics to meet the revised NCAA requirements. Their jobs depend on it!

Some academic irregularities will still be reported by whistleblowers and should come as no surprise to anyone familiar with investigations of college athletics programs. Walter Byers, executive director of the NCAA from 1951 to 1987, has told how, coaches, athletic directors, presidents and conference commissioners who attempt to enforce the rules are treated as if they are out-of-touch — not living in the real world. Tough enforcement matters are left to a woefully understaffed NCAA infractions committee that operates with threats of expensive lawsuits by litigious-minded universities and other accused offenders.

The bottom line is that the NCAA’s “most aggressive athletic-reform measures in decades” are all about smoke-screening the corruption that permeates big-time college athletics so as to protect their big-money revenue stream and their not-for-profit status while the culture of the big-time sports entertainment business is corrupting higher education in America. The old saying, “It’s not important whether you win or lose, it’s how you play the game,” has now morphed into “The only important thing is winning and how well you game the academic system so you can still play.”

Publishing APRs and GRs would not be a complete waste of time since they not only would provide a hook for the press to hang a truth-telling story that can be easily understood by the general public, but would force schools to pay some attention to their academic mission. They represent an imperfect tool that can be improved upon once a foothold has been secured for a transition into transparency via disclosure of more meaningful information. Without transparency there will never be serious and enforceable reform.

The general public is incredibly gifted at ferreting out hypocrisy. It will not take them long to see the NCAA’s latest academic-reform measures as a responsibility-shifting, cover-up tactic — an affront to their intelligence. If the NCAA were really serious about reform, it would ban athletics-department-controlled academic-support centers that function to game the academic system. True reform will only occur when concerned faculty demand that college sports be mainstreamed into the university and realigned with academic values, and when public bodies such as governing boards, state government, and federal government cease the special treatment that shields intercollegiate athletics from the rules that govern the rest of higher education. It could happen, but just don’t bet on it. Frank G. Splitt, McCormick Faculty Fellow at Northwestern University

Frank G. Splitt, McCormick Faculty Fellow at Northwestern University, at 11:31 am EST on March 15, 2005

Advertisement

 Jobs Related to Preserving the Audience: The NCAA and the APR

or search for jobs directly.

Head Coach, Men’s Soccer
Cornell University

Cornell University, located in Ithaca, New York, is an inclusive, dynamic, and innovative Ivy League university and New ... see job

Assistant Director for the Office of Professional Training
Alliant International University

Alliant International University is seeking for the Assistant Director for the Office of Professional Training in our ... see job

Academic Advisor (Upward Bound Math & Science)
University of Texas, Brownsville

Position Number: FY 08-176 Reports to: Program Coordinator for Upward Bound Math & Science Scope: To perform a variety of ... see job

Faculty Position- Department of Exercise and Sport Science
Azusa Pacific University

Azusa Pacific University seeks applications for Department of Exercise and Sport Science. see job

Academic Advisor II, Student Services
Lone Star College System

Located just north of Houston, Texas, our five campuses serve 1,400 square miles. Our student enrollment is nearly 50,000 in ... see job

Professional Academic Advisor, Open Option
University of Colorado

Posting Description: ACADEMIC ADVISOR — The Academic Advising Center at the University of Colorado at ... see job

Director of Academic Advising
University of Texas, Brownsville

The Director of Academic Advising is responsible for working collaboratively with academic affairs departments, enrollment ... see job

Academic Division Head
Penn State University

Penn State Great Valley School of Graduate Professional Studies invites applications for a senior position as Academic ... see job

Advisor- Recruiter
San Jacinto College

Job Requirements
Bachelor’s degree from an accredited institution required. Local travel required. ... see job

Academic Advisor CHP
Temple University

College of Health Professions Reporting to the Director of Advisement and Recruitment, the Academic Advisor will be ... see job