News, Views and Careers for All of Higher Education
April 5, 2007
By the conclusion of Secretary of Education Margaret Spellings’ recently-convened Test of Leadership Summit on Higher Education, I finally understood why her proposals are so ... well, so ill-conceived. They rest on a faulty metaphor: the belief that education is essentially like manufacturing. High school students are “your raw material,” as Rhode Island Gov. Donald Carcieri told us. We need “more productive delivery models,” economies of scale, even something called “process redesign strategies.” Underlying everything is the belief that business does things right, higher education does things wrong, and a crisis is almost upon us, best symbolized by that coming tsunami of Chinese and Indian scientists we hear so much about. Time for higher ed to shape up and adopt the wisdom of business.
But the whole metaphor is wrong. Education is nothing like business, especially not like manufacturing. Consider the Spellings Summit’s faulty assumptions:
1. “If it isn’t measured, it isn’t happening.” This slogan we heard in formal talks and casual conversations. Therefore more testing, more reporting, more oversight, as Spellings is proposing, should improve colleges and universities. The one certain result of the Spellings initiatives will be a mountain of new reporting by colleges and universities, funneled to the Federal government via accreditors. Without formal assessment, this view holds, nobody learns anything.
But for human beings, it’s obviously wrong, unmeasured good things happen all the time. Left alone, a 5-year old will explore, discover, and learn. So will a 20-year-old. They get up in the morning and do things, for at least a good part of the day, whether anyone watches and measures them or not. Many people read even if they aren’t forced to. The professor does nothing; the student learns anyway. Medical doctors live by the dictum Primum non nocere: first, do no harm. Sometimes the best treatment is to leave the person alone. That’s because — unlike steel girders — students are living creatures. (We’ll return to this point.)
2. Motivation is simple. “Rewards drive behavior,” said several speakers with no more thought on the matter, moving easily to the use of money to guide institutions. Students and professors alike were considered to be easily directed. If tests are “high stakes,” students will automatically want to do well, and if colleges as a whole do poorly, they should just be punished. Nowhere did the Spellings Commission report, or the “action plan” presented at the summit, consider that students might not like standardized tests, that administrators find report-writing onerous, or that professors could resent the nationalization of educational goals-and quit teaching altogether. Coercion, it is believed, is a simple and effective method for directing people. After all, if you put a steel girder on a flatcar, it will stay there until moved. And if you melt a steel girder to 4,000 degrees F., it almost never gets angry and storms out of the room or broods.
Consider one of the immediate results of No Child Left Behind, the resignation of hundreds of fourth-grade teachers. Coercion costs; people will try to avoid it. They’ll quit their job, for instance. They’ll get angry and sulk in the back of the room. “Getting tough” is not the answer.
3. Clearly stated goals at the outset are a prerequisite for success. In machining, or the production of microchips, precise specifications, measured to the nanometer, are necessary. Everything must be planned, laid out in advance, then rationally carried through to completion. As several speakers said, “We all know what needs to be done,” as if that were a simple thing.
But in fact, serendipity — the occurrence of happy, if unpredicted, outcomes seems to have no place in this scheme. The great Peter Drucker recognized that in business, unplanned outcomes can be better than planned outcomes. Post-it Notes and Viagra, for instance, were not intended outcomes in planning; they were huge successes.
People set their own (often conflicting) goals; they resist coercion; they often surprise us. Admittedly, that makes working with them (healing them, leading them to salvation, encouraging their curiosity) a messy process. But I’ve seen no evidence that business people are better at it than educators.
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I submit to you this essay only contributes to the dizzying stacks of accusation and he said/she said. The Spelling’s did point out some glaring inefficiencies in Higher Education. I agree that increased monitoring and reporting is not a solution. But what is clear is that Administrative needs (enrollments, bottom line, etc...) and Academic needs (reasonable teaching loads, time for research, etc...) are held at opposite ends of a seesaw. What about an over reliance on adjuncts?; Or tenured faculty who teach one of their four courses per YEAR teaching an esoteric course that only 8 people enroll in?; what about tenure practices that privelege reasearch over classroom excellence? We can keep throwing stones at one and other. These tensions will always be present. Some of us except them; some insist that the “other” side listen to reason — theirs. Jim Collins discusses the genius of the “AND” in his book Built to Last. That the most visionary companies hold to high ideals AND disciplined intelligent business models. Barry Johnson in his book Polarity Management discusses the process of manging these difficult paradoxes work. The solution to these problems is not screaming for them to go away (they won’t) but to figure out the underlying assumptions and needs of both sides and putting systems in place to manage them.
Seth Gordon, Associate Director of Enrollment Services at Antioch University McGregor, at 8:17 am EDT on April 5, 2007
Amen, and say it again! While most institutions of higher learning are bureaucratic mazes similar in character to most large businesses, colleges and universities should not be fashioned following a business model. If the so-called end product is an educted human being, the product will, hopefully, turn on its production operators, questioning their right to control, and map their usefulness. This is what humans do. If we did not disappoint or bring ecstasy to our line workers during our college years, we would be the robots the Spelling commission attempts to corner, package, and market. This article, like said earlier, needs to be shared far and wide. Seems to me the real corrective to the system should be to let professors teach, protect academic freedom, and let students pass or fail based on merit. It is from failure most learn to overcome. If anything has failed to educate students, it is grade inflation. Let an A once again mean something! Let students once again strive to achieve, not occupy a desk, fail the material, yet pass the course, and enter the world unprepared to work. The professor, the traditional higher education system require protection, not dismantling and restructuring on the business model.
I ramble, but the article inspired me this morning. Thank you to the author.
doc, at 8:21 am EDT on April 5, 2007
To claim that “the belief that education is essentially like manufacturing” is “a faulty metaphor” is to miss a significant branch of the sociology of education, one which embraces the history of credential markets and the market signaling mechanisms at work in them. To do this, you have to also ignore the sociology of status attainment and social stratification. This sure is a huge chunk of sociology to not recognize in American higher education.
The problem is that once this is missed, credential inflation and its various ills grow unacknowledged. Undiagnosed ills cannot be remedied.
As much as some educators like to ignore the “exchange value” of higher ed credentials, and like to pretend that “use value” is all there is, this just makes for bad sociology.
Glen S. McGhee, Dir., at Florida Higher Education Accountability Project, at 8:41 am EDT on April 5, 2007
I have to diasagree with Seth. Rather than contribute to “confusion” this article is a clarion of simplicity cutting through the B.S. of business that we are all being spoon fed. Noone seems to be concerned with helping students become fully realized, self actualized, thinking adults and citizens. Instead the emphasis seems to be on how we might better train workers in a very one dimensional way. Giant mega corporation needs 200 workers that can solder two wires together. But what happens when the technology changes and they need to start soldering three wires together. If they are really educated they would be able to participate in the solution. If they are merely taught to an industries specs (no more/no less-not cost effective) than they will have to be “retrained” and this is “obviously” the fault of educaters who did not do it right the first time, even if they did do it exactly the way the big mega company asked. Not only is manufacturing exactly the wrong model for education, but “the big business” model is the wrong paradigm for running our government. But so many of our govt leaders have been indoctrinated by business and are beholden to business, the proposals of the Spellings “better business” Commission should not come as a surprise.
Bob, at 8:51 am EDT on April 5, 2007
Albert Einstein’s notion seems apropos here — not everything that can be measured is of value, and not everything of value can be measured.
Glyne Griffith, Associate Professor of English and Caribbean Studies at University at Albany, SUNY, at 9:22 am EDT on April 5, 2007
This is a good article. Simply put in economic terms: our raw materials have the ability to make choices. Unlike, the raw materials used in making an automobile.
Our students can choose to succeed or fail. Failure is an option of higher education unlike high school, where no one fails. We all know the results of this policy. Failure happens for many reasons in higher education. It has been my experience when a student says they can’t afford college and drops out, they have other issues: academic (normally the real reason), social or psychological. Maybe if we made it all free, everyone would graduate and become very productive, etc.
I guess the US education system must be failing, we try to educate everyone. I wish all the other nations of the world would do the same, then we could really compare apples to apples. If our system is out of touch, etc, then why do so many international students want to come here? China seems to be sending many students to the US to get educated? Why? Makes a person wonder.......
The Spellings commissions has short changed our students by not addressing their ability to choose. After all, these are not children we are talking about, they are adults with adult rights and responsibilities. These are not high school students who are told what to do, when to do and how to do, so the outcomes can be measured.
As long as our students have choice, everything that the government expects and wants will be very hard to do. And very expensive, but no worry about the cost, the government will pay for it, right?
Jim, at 9:22 am EDT on April 5, 2007
“Education is nothing like business, especially not like manufacturing.”
Thank you. If education in America is to be reformed, this should be one of the core ideas that people must understand.
Joseph C., at 9:22 am EDT on April 5, 2007
While I agree that the business model is not the correct approach to higher education, I applaud the effort spent on finding ways to improve higher education. It seems like this is only half an article — the part where the author offers a counter-proposal for an approach to improving higher education is missing. If the business model won’t work, what will? More of the same?
Jeremy, at 9:26 am EDT on April 5, 2007
Just trust us...give us money (your money) and wonderful things will happen!!! Just like it has for decades.
Right.
Tod, at 10:45 am EDT on April 5, 2007
I can barely appreciate the comments of Daniel Chambliss as sidereal considerations in the education of 17-22 year-olds where there remains some predication for university acting in parentis locus. Even for this segment of the market, higher education is subset of the service economy, whether or not individual members of the pre-market Mandarin class like the idea.
However, some of Daniel’s remarks are patronizing for the other 40-50% of higher education’s customers (varying criteria produce different percentages): those who work, vote, own property, have families, and are already socially responsible adults. When working adults elect to return to complete a degree or earn a new one, they expect truth in advertising, clear and explicit educational goals, managed instructional processes, competent performance management, and defined outcomes. Sadly, their needs are not always met by professors who do not understand how different are the educational goals and capabilities of a 35 year-old mid-level manager at a technology-based company from those of a 17 year-old who, like the professor, has probably never managed anything.
It is downright silly for Mr. Chambliss to suggest that a service process should be centered on serendipity, propinquity, chance outcomes, and the like. Such outcomes are delightful when they occur – and they occur not necessarily in the classroom but in all facets of life – but they cannot constitute the objectives of a service process.
Mr. Chambliss sounds like so many professors I have heard over the years who exhort us to define higher education around the occasional outlier students we have all had the pleasure of teaching. What about the other 99% of the students who paid money to learn how accounting, or law enforcement, or instructional design takes place beyond the halls of ivy?
Robert Tucker, President at InterEd, Inc., at 10:51 am EDT on April 5, 2007
Hmmm...it really says something about the attitude at InterEd (complete with its own web site since 1994) that its president assumes that department chairs do no managerial tasks.
Would executives of InterEd pass basic literacy outcomes assessment exams???
John, at 11:20 am EDT on April 5, 2007
Dr. Chambliss’ essay is a restatement of the traditional Higher Ed defense. Whenever the status quo is questioned, the rough magic that is said to happen in the typical Higher Ed classroom is restated in one form or another. Summit participants should not be faulted for asking why Higher Ed can not do things better. Higher Ed could do things better if it were not so defensive.
Without formal assessment we do not know if a student has learned what the student may have learned. A single faculty’s subjective “I know it when I see it” is insufficient. It is not coercion to demand a discernable return from the investment students, parents, philanthropy and government make in supporting the higher education industry.
It is time for Higher Ed to end the stonewalling and abandon its bunker mentality and offer constructive responses to external critics. If we do not do it, it will be done to us.
William Patrick Leonard, at 11:25 am EDT on April 5, 2007
The regionally accredited education cartel would have us believe that their brand of accreditation is a mark of “quality.” Yet when someone wants to quantitatively and objectively measure just how much “quality” students are getting for their outrageously high tuition, the cartel starts whining about “flawed metaphors.” If accreditation is indeed a standard of quality, it should be measured. It it can’t (or won’t) be measured, STFU.
Bart S, at 12:10 pm EDT on April 5, 2007
One consideration overlooked so far in the article and subsequent discussion is that fact that no two human beings are alike. That human beings have the ability to make choices was alluded to, but the fact that each individual student brings to education a unique set of learning styles, abilities, motivations, needs, perceptions and responsibilities to things outside of their educational life. Forcing all of education, from preschool through post-doctorate, to conform to one way of education will not work. It real estate this is sometimes referred to as the “cookie cutter".
From what I can gather, K-12 has been struggling with this in its own way for some years now, putting so much emphasis on testing for reading and math skill that other dimensions of educating the whole student are lost in the fray.
More than 30 years ago when I was still in graduate school we were warned this great emphasis on measuring everything would become a reality in all of education. From the point of view of a non-Western scholar I know well, the over-emphasis on “objective” measurements in the Western world, what some refer to as left-brained thinking, deprives us. I take this to mean, among other things, the ability to think creatively, or as some in the business world are fond of saying “thinking outside the box".
“GE hires a lot of engineers. We want young people who can do more than add up a string of numbers and write a coherent sentence. They must be able to solve problems, communicate ideas and be sensitive to the world around them. Participation in the arts is one of the best ways to develop these abilities.” ~ CLIFFORD V. SMITH (President of the General Electric Foundation) ~ http://nhcs.k12.in.us/band/Boosters/musicvalue.doc
Yet, arts education is neglected in these business models, as is physical education, the lack of which is contributing to an epidemic of obesity and related diseases in this country.
Hernietta Carter, Chair, Visual and Performing Arts at Golden West College, at 12:10 pm EDT on April 5, 2007
There are two important parts to this equation. They are the cost of a college education and the value we receive from paying for it. The current cost of college became more expensive recently when interest rates went from the 2.5% range to the 6.8% range. Just as is the case in the home loan business, where higher interest rates mean less home for the money, higher interest rates while paying for college mean less value for the price paid, even if the quality of the product stays the same, since we used “more expensive” borrowed money to pay for it.
Unfortunately, in the higher education business you can’t lower the price of the product when the interest rates on the loans used to pay for it go up. The real reason we are having these discussions is not that the quality of a college education is worse than it has been. The problem is we are paying more for the same product. The consumer and those that watch out for them are frustrated. Now, we have only two options: improve the product or lower the price. Since the price cannot be lowered for a variety of reasons, we have a renewed focus on improving the product.
Higher education will go through a process similar to what the brokerage industry faced following the crash of 2002 and the mortgage industry is facing today. When the price we pay exceeds the perceived value of the product, we have a correction. It’s been a long time coming and those of us involved in higher education that have been riding the wave of falling interest rates since the 1980’s will learn what “easy money” means. Look for symptoms of greed, overextending of credit, diversion from ethical standards and a frustrated consumer. These were early signs of a correction in the brokerage and mortgage businesses and may portend that a correction is coming in higher education as well.
Mick Endersbe, President at College Planning University, at 12:10 pm EDT on April 5, 2007
Even if one grants the truth of Chambliss’ metaphor critique—although it a species of the usual academic arrogance of ignorance regarding teaching and learning—the comments that follow his piece make the more salient point. Quality of undergraduate learning is far below what is promised and what is needed and the Spellings Commission certainly articulated the evidence for that in its research summaries.
And let’s also grant that more and even great assessment would not be sufficient for improving quality if only because we do not know how to measure all that is worth learning. Does this really mean we should not engage in far more useful, authentic, and transparent learning assessment to inform both students and teachers in a timely and useful fashion? And is it not reasonable to think that it is both possible and useful to be able to determine whether or not attending one institution might result in superior learning compared to attendance at another similar or indeed different institution that makes the same claims for becoming “educated.?”
And let’s further grant that federal or state intervention into the workings of a university, is inherently bad and thus trying to avoid federal impositions ought to be resisted. Does this not put even greater need for colleges and universities to take responsibility for improving learning significantly and the need for the academy to devise learning assessment that fits that purpose and shared with the public eager to regain trust in the academic profession?
So, Mr. Chambliss, does your remedy to the quality problem really reside in status quo or do you think you and your colleagues are willing and able to take on this task without the fear imposed by the threat of government intrusion?
no nonsense, at 12:45 pm EDT on April 5, 2007
A couple of points. You don’t have to agree. And they’re obviously overly broad generalizations. But:
1) Good faculty, at the departmental level, left to their own judgment, will maintain reasonably good standards of quality and relevance and are the best judges of those criteria. It’s useful to prod the faculty from time to time, but it’s best to stand back and let them develop and own their own solutions.
2) Assessment-seeking administrators external to a subject area (i.e. clueless when it comes to judging content) will invariably find or impose or demand very precise poor measures of things that are not that important, if not inimical to the ultimate effect they want to have (unless the desired effect is to satisfy a higher-up assessment-seeking administrator). Administrators will, though, over time, get whatever measurements they want, frightening faculty into corrupting their best judgment, and discouraging them from their best efforts.
Examples of all this are boundless. Add your own.
Administrators want higher success rates and beat faculty over the head until they get….higher success rates! See how successful our students are!
Administrators want excellent teaching. They impose numerical ratings of professors by students. Over time they get….excellent teaching! But how come the students don’t seem to know anything?
Administrators want better scores on standardized tests (it seems our students got a little too “successful”). And they get (slightly) better scores on standardized tests. Pretty soon these tests are driving the entire curriculum (and we’re successful again, and teaching a fraction of what we taught before).
Administrators want faculty “productivity” to rise. Teach more students, write more papers, get more funding. OK, watch us do that, or at least try. See our big lectures, see all our part-time faculty, see our multiple choice exams that the students can take on computers, see our online “practice tests”, see our incredibly detailed syllabi with hour-by-hour descriptions of topics covered… um, I mean, learning outcomes. Satisfied yet? See my publication list, (don’t read them please) and watch me jump to change my research area at every shift in the funding winds.
Moral: It takes very good administrators to move things in the right direction. But if they want measurements, sure, we can give them all the measurements they want.
Bob at State U., at 1:20 pm EDT on April 5, 2007
I’m not so sure this argument comes down to something as simplstic as whether or not higher ed should be accountable—I’ve yet to meet a teacher who didn’t take accountability quite seriously. The question this article raises, and in part answers, is whether the business/manufacturing model of accountability is the most appropriate one for educating sentient human beings with all their messy motivations and differing needs and abilities. At the end of the day, educators are not producing widgets from an assembly line, as I hope we can all agree.
But it’s also important to recognize the weaknesses of the corporate model in measuring even business outcomes. Enron was just the most egregious example of how far companies will go to meet or exceed “market expectations"; how many times since that scandal erupted have we seen one corporation after another have to answer for accounting “irregularities", and how many others have yet to be caught? How many times has the US government had to revise and readjust its own previously reported statistics? Giving someone numbers to shoot for—and monetary incentives for achieving them—also creates the temptation to “cook the books.” I would hope that most people (and companies) resist this temptation, but it’s clear that many do not. While we can’t, and shouldn’t, do away with numerical goals, we can, and should, find ways to ensure that the numbers actually stand for something of value. Recognizing what can and cannot be quantified is admittedly very difficult, but we cannot even begin to address this issue without first agreeing on what we can and should measure.
Georgia educator, at 1:45 pm EDT on April 5, 2007
My experience is that students often don’t perform well in the classroom because they feel alienated from learning. How did that happen? Ira Socol’s post puts the case well. When students want to learn the performance will come.
Kudos also to Bob at State U. for his remarks.
Finally, to all those who think that professors have a vested interested in being irresponsible romantics, I would point out that assessment, academic administration and for-profit business education have vested interests of their own. Assessment itself, according to an earlier Inside Higher Ed. article, is becoming big business.
Robert, Professor of English, at 1:50 pm EDT on April 5, 2007
There is an assumption, among those tied to the Carnegie Plan of 1897 — including those favoring the Spellings Summit ideas (see Messers Tucker and Leonard above)- that those of us who reject the manufacturing model always favor the status quo. That is not true at all. Many of us favor significant reform and change, but believe in “Learner Generated Contexts” and the kind of post-secondary programming that moves education away from trivia and compliance and towards a new level of open thinking and lifetime learning.
One of the simple facts of life in the 21st Century missed by the “corporate types” in the US (see Ford, GM, etc), is that if you wait for institutional assessment programs to tell you what to do next you will always be planning for the last decade, and in education, you will be doing the equivalent of selling three ton SUVs in a market with $3.00/gallon gas. Our faculties do indeed need to change, our ideas of majors and required curricula need to change, the level of freedom for our students needs to change, and the flow of information in the classroom must change — from lecture to wide-ranging access and shared knowledge. But the way to get better is not through standardized testing and assessment, which only rewards mediocrity, servility, and knowledge of old solutions.
Ira Socol, Michigan State University, at 2:01 pm EDT on April 5, 2007
Ira,
And so how will anyone know whether or not the changes you advocate result in more efficacious learning? Assessing learning in multiple ways seems to be required—some metric(s)are needed lest we remain chained to the usual academic politics of change.
That this may mean a one-size-fits-all standaradrized test is not the way to go, I agree. Then what evidence of quality of learning improvement would you find useful in response to reasonable critics of higher education who for good reason are dissatisfied with what we are doing now?
In the vast vacuum created by higher education’s non-response to providing useful learning outcomes data, we find the federal government jumping into that vacuum. The solution to that can only be a more responsible and transparent academy.
less nonsense, at 2:55 pm EDT on April 5, 2007
Dear editors:
The recent “Test of Leadership” Summit on higher education convened in D.C. brought together leaders from education, business, philanthropy and the public policy communities. These leaders tend to speak in their own usual language, a practice which can be beneficial of all of those involved, especially if their comments are received in a collaborative manner.
However, the article “The Flawed Metaphor of the Spellings Summit” in today’s Inside Higher Education demonstrates the worst kind of response from certain members of the academy, focusing on the language used by some participants to severely criticize. Fortunately it was not a common response to a summit where many educators and others indicated they had the first opportunity in a lifetime to engage in an open, positive dialogue on a serious and difficult set of issues of great import to the country.
The summit was a unique effort to bring many varied viewpoints together. In that, it was highly successful. Members of the academy in attendance were actively engaged, strongly motivated and very positive and constructive in participating, as were others It should not be left to this referenced article to describe that event’s contribution to the national dialogue.
The article complains about common organizational language and universally accepted organizational principles used at the summit by highly successful and highly competent practitioners of good management as if to imply that those principles and that language couldn’t possibly apply to higher education institutions. What nonsense!
Snide remarks in this article about “setting goals” or “measurement” or “motivation” are made to imply that these ideas are somehow not as appropriate for colleges and universities as they are in most human endeavors.
Specifically, for example, “process redesign strategies", while cumbersome to say, comes from (an academic) describing a widely used organizational strategy which merits serious consideration by anyone trying to improve “productivity"—-and does not deserve a dismissive response because it might be derived from “business". That response belies the whole idea of a summit of this nature: listen and learn from others. And it demonstrates an inherent bias against business.
Efforts to diminish ideas and opinions from outside the academy, as if there is not another source of intelligence, is counterproductive. Worse, however, is the extrapolation of outside opinions, which might be arguable on the merits, into language such as “coercion” and “punished” or into conclusions such as “underlying everything is the belief that business does things right, higher education does things wrong".
This “Flawed Metaphor” article does not represent the constructive and collaborative interchange which occurred at the summit. It would be an unfair characterization of the fine contributions of those individuals participating in this event.
Charles Miller
Charles Miller, Chairman, Commission on the Future of Higher Education, at 2:55 pm EDT on April 5, 2007
I love Professor Lewis Black’s evidence that the end of the universe is nigh ...
http://www.youtube.com/watch?v=rMtluLSwuWw
In fact, I assume some day, weary and suffering from jet lag, I will find myself changing planes at an airport somewhere on the West Coast. During my frantic rush to get from Concourse B to Concourse D, I will dash into a Starbucks to get a lemon, poppy seed muffin and a cup of Joe. And there, over in the corner, what will I see? You’ve got it!... another Starbucks. I mean a Starbucks inside a Starbucks ... it’s inevitable. Then, I will realize I’m not actually in that place and time ... I will have moved on to the Great Nothingness that awaits us all at the end of the Universe. Thanks Professor Black for your enlightenment.
Oh yes ... about all of these silly people lamenting the fact that Secretary Spellings is using a faulty metaphor in her effort to rescue higher education in our beloved land. It is noteworthy that the author was fairly careful to couch his critique in terms of manufacturing, while all of the respondents broadened his perspective to include business models in general ... i.e., the awfulness of using a business model to define a learning culture.
First, in response to Professor Chambliss, I can only say there is no manufacturing or assembly facility in this land that would tolerate the “defect ratio” of American higher education. Any factory whose production output looked like the “production output” of the colleges and universities in the good old U.S. of A. would either be up for sale or be filing Chapter 11 by the end of the week. Although it pains me to say this, perhaps higher education could benefit substantially from analysis and imitation of American manufacturing and assembly ... at least W. Edwards Deming thought so.
Now for the rest of you. Well, of course the business model – and I’ll take that to mean the business model generally promulgated at business schools in the U.S. – won’t work in American higher education. For God’s sake, it doesn’t even work in American businesses. If there is, in fact, something called the business management model that constitutes the raison d’état of business education in this country, then there must be a paradigm – in the Kuhnian sense, not the nonsensical way most scholars use that term today – that drives the theory and practice of business management. Of course there is no such paradigm, and, consequently, we richly deserve the very ineffective, “flavor of the month,” business “principles” we are getting.
If I’m not mistaken, I think I’m telling you that a metaphor (Spellings’) that is based on a faulty metaphor (the B-schools’) is virtually guaranteed to be faulty itself. This is all too much for me ... I’m going out for a Starbucks.
Frizbane Manley, at 4:55 pm EDT on April 5, 2007
Thanks to Charles Miller for so clearly confirming virtually everything in Dr. Chambliss’ column today.
“And it demonstrates an inherent bias against business.”
We don’t have anything against business. We have something against business taking over education. Surely business would have the same response if education tried to take it over.
“Efforts to diminish ideas and opinions from outside the academy, as if there is not another source of intelligence, is counterproductive.”
Here’s a thought. Instead of subsidizing the corporations of America by having others pay for the training of their workers (in “colleges", let’s have the other companies pay for the training of their own workers at their own training facilities. Then the rest of us, who would like to get an education (properly so-called) can go to an actual university.
“Worse, however, is the extrapolation of outside opinions, which might be arguable on the merits, into language such as ‘coercion’ and ‘punished’...”
You are of course free to indulge in whatever sort of doublespeak you would like. But when you force institutions and their members to do things in ways other than they would like to, and threaten to reduce resources unless they do so, that is punishment and coercion. Perhaps you have reasons to justify such punishment and coercion (at this point the beleaguered taxpayer is usually dragged out for display), but punishment and coercion it is nonetheless. First, we must speak plainly. Then, perhaps, we can get something done.
Cranky Old Prof, at 4:55 pm EDT on April 5, 2007
I wish I could buy into Charles Miller’s (1) critique of the Chambliss’ theme that the Spellings’ Commission’s initiative is based on a flawed metaphor, (2) observation that there is an unproductive divisiveness amongst respondents to the essay, and (3) plea that we all join together in a unified effort to blend different perspectives (and vocabularies), jump on the Spellings’ bandwagon, and accomplish great things for higher education.
I thought about buying in until I read the first Issue Paper “released at the request of Chairman Charles Miller to inform the work of the Commission.” I suppose it is noteworthy that Mr. Miller is co-author of the paper, along with Cheryl Oldham.
http://www.ed.gov/about/bdscomm/l...hiedfuture/reports/miller-oldham.pdf
I was inclined to share a number of quotations with you, but take my word for the fact that it is chock-full of words and phrases that would indicate that the Chambliss’ assessment is not unfair. It’s only two pages long, so it’s a very quick read, but the following quotation captures its meaning and stipulates how participants should be thinking about the important issues that face the Commission:
“The United States increasingly needs what the best of higher education has to offer: graduates who contribute positively to economic development through increased private and public revenues, greater productivity, increased consumption, more workforce flexibility, and decreased reliance on government financial support; services that fill economic and social demands in agriculture, commerce, health care, energy, defense, human development, natural resources, and other subject areas vital to our society; and research that contributes to the growing fund of knowledge, fires the engines of innovation, and advances the future of the nation.”
In truth, it came as a complete surprise to me that this is “the best of what higher education has to offer.” But what do I know? Thank goodness I have Secretary Spellings and Mr. Miller working this all out for me. I can hardly wait for the Commission’s bottom line.
RWH, at 4:55 pm EDT on April 5, 2007
I am confused — assessment of an educational system seems obvious. You know you are succeeding because your society, the life of your people, improve in demonstrable ways. The nation becomes more open, more democratic, more responsive to its economic and social needs, and manages change better. Your students stay in school, they maximize their own potential and the potential of those around them. They are prepared to handle their own futures.
Now, you cannot measure that with traditional statistical metrics over any short term. If you try, you still end up like Ford and GM, certain in 2000 that everything they were doing was perfect (record profits!). And you cannot do it with the kind of false summits and silly standards that have boiled up from Texas over the past six years — false graduation records, faked test scores, lies about school violence, all in pursuit of good looking annual reports.
Charles Miller does not even understand that “productivity” is an absurd term in the education of individuals. (More students to a class? More A’s? What is he talking about?) What chance does any commission he chairs have of really looking at human needs?
So let me just conclude on this note. In the 1850s the NYS Board of Regents did the first mass assessment of students in the US using standardized tests. 150 years and endless industrial models later the results — by the industrialists own measurements — are in. In the 1850s about 1/3 of students were “doing well” — Now about 1/3 of students are ‘proficient.” Give it up industrialists, let education stay a human art, not a bureaucratic system.
Ira Socol, Michigan State University, at 4:56 pm EDT on April 5, 2007
Two issues are largely left unaddressed in all the discussions of accountability. First, the credentials higher education is to provide are to be meaningful. That requires, inter alia, that students who do not meet the standards do not successfully complete their programs. If the demand for improved “production rates” does not recognize this, it will result in worthless credentials.Second, thus the “business metaphor” that should be used — but too often appears omitted — is not production of materials. It is evaluation of staff. Every successful organization evaluates its staff, especially in their initial assignments, and decides to keep or terminate them — up or out. No business is penalized for winnowing out staff who do not meet requirements; it is penalized when it fails to do this. This is the metaphor applicable to evaluations of students — just as it is to evaluation of faculty and staff. In organizations some staff fail because they do not have the required abilities; others fail because they do not have the self-discipline to perform. This latter is, I offer on the basis of decades of higher education experience, a major reason students do not succeed.
William H Baumer, Professor at University at Buffalo, at 5:20 pm EDT on April 5, 2007
When, 40+ years ago, Mario Savio made the statement below on the steps of UC Berkeley’s Sproul Hall it was putatively obvious, and required essentially no explanation, that a business model of education did not serve the needs of students OR faculty. Now, sadly, judging by these posts and my experience with students, both stakeholders largely embrace this dehumanizing view of education. What has remained the same in the intervening years would seem to be the interests of those who would frame higher education as mere production of human capital to be consumed by the labor market. I realize that it is hard to imagine in our corporatation- saturated existence that relationships other than those entailed in a business model can exist. But they can, and they yield outcomes of greater societal value and more difficult to measure than those being advocated by the Spellings Commission.
Savio’s famous statement in which he concretizes the elements of the business metaphor applied to higher education: ” We have an autocracy which runs this university. It’s managed. We asked the following: if President Kerr actually tried to get something more liberal out of the Regents in his telephone conversation, why didn’t he make some public statement to that effect? And the answer we received — from a well-meaning liberal — was the following: He said, “Would you ever imagine the manager of a firm making a statement publicly in opposition to his board of directors?” That’s the answer! Now, I ask you to consider: if this is a firm, and if the Board of Regents are the board of directors, and if President Kerr in fact is the manager, then I’ll tell you something: the faculty are a bunch of employees, and we’re the raw material! But we’re a bunch of raw material[s] that don’t mean to have any process upon us, don’t mean to be made into any product, don’t mean to end up being bought by some clients of the University, be they the government, be they industry, be they organized labor, be they anyone! We’re human beings!”
NV @ Berkeley, at 6:15 pm EDT on April 5, 2007
Correction Ira: The first exams were in 1866 (Beadie, “From Student Markets to Credential Markets: The Creation of the Regents Examination System in New York State, 1864-1890” History of Education Quarterly [1999] 39:1-30).
Glen S. McGhee, Dir., at FHEAP, at 8:50 pm EDT on April 5, 2007
I was confusing the 1854 date of the Department of Public Instruction which authorized that test. But it wasn’t done until the 1860s, when the results were what I suggested. Thanks for proving the point. Meaningless minutiae is the heart of US education. Something the Spellings Summit wishes to strengthen.
Ira Socol, Michigan State University, at 5:11 am EDT on April 6, 2007
Chairman Miller’s thoughtful comments deserve a reply:
1)I agree that business absolutely has many good ideas, particularly on management, from which higher education generally can learn. I just don’t think this (the “manufacturing metaphor") is one of them.
2)Under our current accrediting system, institutions — perhaps President Tucker’s is one such — that prefer the manufacturing model are perfectly free to use it. It works very well for certain kinds of colleges, and I’m happy to see their success.
3)But the Spellings process would mandate this particular approach as law for all. Despite the Secretary’s repeated protestations that “We’re not doing this to you; we’re doing this with you,” and despite the meeting’s cordiality of which Mr. Miller speaks, the new accrediting regulations were issued almost immediately after the summit’s closing; our discussions appeared not to have mattered. The regulations are to be enforced by Federal law. And if you’re on the receiving end of Federal law, as over four thousand colleges and universities will be, that’s definitely coercion.
Daniel F. Chambliss, Professor of Sociology at Hamilton College, at 8:10 am EDT on April 6, 2007
“Well I ask you to consider: if this is a firm, and if the board of regents are the board of directors, and if President Kerr in fact is the manager, then I tell you something — the faculty are a bunch of employees! And we’re the raw material! But we’re a bunch of raw materials that don’t mean to have any process upon us, don’t mean to be made into any product, don’t mean to end up being bought by some clients of the university, be they the government, be they industry, be they organized labor, be they anyone! We’re human beings!”
M. Savio, at 11:35 am EDT on April 6, 2007
...but most colleges view them as revenue units this time of year.
American college faculty keep agitating for greater pay and respect, but are amply satisfied that 40% or more students fail to graduate.
God Bless the Revenue Units!
tod, at 1:15 pm EDT on April 6, 2007
With apologies to Keats, a paraphrase by memory:
Things fall apart, the center cannot hold, mere anarchy is loosed upon the earth, and what rough beast is this slouching towards Washington, D.C.waiting to be born?
Maybe the answer is not red or blue, but maroon? Perhaps some external evaluation (O.K. “outcomes assessment” for those of you who are particularlyaverse to the “evaluation” word) is needed?
but what will the Miller/Spellings system do when a well-placed government representative demands that a son or daughter receive a “C"instead of the “F” that s/he earned?
Higher Education — functioning like a military draft - ummmm smells like natural fertilizer from many barnyards, flowing downhll to Washington, D.C.waiting to be praised as high art.
Dr. F. Gump, at 2:45 pm EDT on April 6, 2007
Question: If Higher Ed. is indeed getting it so wrong, what kind of assessment is presently in place that’s making this so clear? Seems to me it must be a pretty good measure since we’re all so sure that students are getting a raw deal. I, for one, certainly think they are, but I see it tied to the drift toward still more counting and measuring as an epistemology. See Alfie Kohn’s essay, “What Does It Mean to Be Well Educated?".
While we’re at it let’s also consider his book _Punished by Rewards_: The Trouble with A’s, Praise, Gold Stars, Incentive Plan$ and Other Bribes_ (1993). That book grew out of an earlier one from the 80s (also destined to become a classic): _No Contest: The Case against Competition—Why We Lose in Our Race to Win_ (1986, 1993).Both have to do with extrinsic versus intrinsic motivation. The Spellings Report seems hellbent on more extrinsic motivation, which, Kohn argues, is exactly what tends to errode intrinsic motivation over the long haul.
So many of the anxieties I see discussed here trace back, in my view, to that most dubious of American value systems: Mutually Exclusive Goal Attainment (MEGA) or the zero-sum, win/lose structure of competition whereby one individual’s or sector’s success requires another’s failure (and that pertains domestically to our perpetual two-tiered educational system as well as to an international market competition that pits the world’s workers against each other). The universities instead might consider doing more research on ways to eliminate competition and replace it with cooperation, that is, what Kohn calls “constructive conflict” whose mission is consensus, pooling intellectual and other resources, and not on creating winners and losers. Worth looking into for the sake of academic freedom? In its anxiety writhing in the web of competition in which we’re all caught, however, it’s precisely the “business model” that will recoil most adamantly against any such free inquiry. Maybe assessment should consider the degree of free inquiry universities promote and the degree of curiosity that students seem to exhibit.
I’m not against assessment per se. I do want to escape from mind-numbing, de-motivating, time-wasting inputting of what I know to be meaningless data into survey banks just to satisfy bureaucratic appearances (and being rewarded/extrinsically “motivated") for doing so. This so I can get on with real teaching and learning and asking the kinds of questions that an obsession with mere counting and measuring would seem to inhibit. There are, after all, other epistemologies besides counting and measuring, ways of knowing obscured or de-valued by Western colonialism and which scholarship ought to be trying to recover.
Re-Framingham, at 7:25 am EDT on April 7, 2007
Dr. Gump, while I’m no academic myself, it seems to me you owe more apology to William Yeats than to John Keats.
Jack Olson, at 4:05 pm EDT on April 7, 2007
“Meaningless minutiae ARE the heart...”
Jack, at 10:56 am EDT on April 9, 2007
This manufacturing model that creates such concern is a concept that was created by academics and is based on the observation that all work is a process and that any process can be described, measured, studied, and improved. Doesn’t matter whether the process is making widgets, providing health care, teaching someone, or creating opportunities for discovery. The learner’s motivation is certainly a factor in the analysis of the process, and there is nothing inherently de-humanizing in the efforts to improve a learning process so that more people are successful in learning a subject. And, let us not leap to the conclusion that improving student success automatically means lowering standards. Some in the higher education community seem to suggest that their work is not a process that can be studied and improved. I appreciate the work of everyone in the field of faculty development and those associated with the scholarship of teaching who are demonstrating how education is indeed a process and how we can improve our processes just as Toyota has improved theirs. Must sign off to go teach one of my classes, which I am continuously trying to improve.
John in Alabama, at 7:15 pm EDT on April 10, 2007
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Exactly
It is no surprise, of course, that American leaders think this way. Since 1900 the US educational system has been conceived and operated as nothing more than a factory taking raw material and turning it into fodder for the capitalist system. It was never about creativity, or knowledge acquisition, but simply about training compliant employees.
Now, the very US businesspeople who have fallen dangerously far behind the rest of the world in innovation for the new century are telling the education system to do “more of the same.”
The very idea of using manufacturing metaphors to determine ways to teach incredibly varied human adolescents about the future world they will live in, is, of course, as ridiculous as NCLB’s assumption that all children can and should progress at exactly the same rate in all things.
US universities need the opposite of all the ideas of the Spellings Summit — which represent the very reasons US K-12 schools are failing so miserably. They need creativity, flexibility, a wide view of how the world is changing, and an emphasis on knowledge rather than testing, and on “what” instead of “how.”
Right now US education begins when they tell you that you are “making [your] fives wrong” (that is writing them in the wrong direction, not making incomprehensible fives). It ends 17 or 20 years later when they tell you that you are “making [your] citations wrong” (that is, not following the nonsense of APA style, not in making indecipherable citations). As long as preservation of style and method trumps openness to future possibility, US education, and the US itself, will continue to slide into decline.
Ira Socol, Michigan State University, at 8:06 am EDT on April 5, 2007