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Hidden in Plain View

A lot of ink has been spilled over the years about “America’s Best Colleges,” the annual rankings published by U.S. News & World Report. We read periodic complaints that the rankings improperly rely on inputs, resources, and a reputation survey of questionable validity. The rankings are in the news again, with fresh complaints about punitive actions against institutions that withhold data, and a fresh call for collective acts of resistance against the rankings juggernaut.

Surprisingly, a fundamental aspect of the rankings has gone relatively unquestioned — the composition of the comparison groups. Because the groups are derived from the Carnegie Foundation for the Advancement of Teaching’s classification of colleges and universities, and because I direct that work, I have a special interest in the question of who gets compared to whom. It turns out to be a questionable use of the classifications that can have significant consequences.

The U.S. News rankings framework asserts that there are two kinds of higher education institutions — universities and colleges — and they compete in national or regional markets. Consequently, there is not one set of rankings, but ten: national universities and (national) liberal arts colleges, four regionally differentiated sets of master’s universities, and four regional sets of comprehensive colleges. To a considerable extent this reflects the reality of the higher education admissions market. It also makes good business sense: multiple rankings mean multiple sets of “top” performers who will be happy with the results and proclaim their distinction, and who will be eligible to display the America’s Best Colleges award badge on their Web sites and in their promotional materials.

But it leads to big definitional challenges. What’s a university? What’s a college? What’s national and what’s regional? There is no consensus, to be sure. Name alone is not sufficient for distinguishing universities and colleges: Boston College and the College of William and Mary, with their extensive graduate offerings and research orientation, are clearly universities, while exclusively-undergraduate Illinois Wesleyan University and McMurry University are clearly colleges in the conventional sense of the term. Considering the presence or absence of graduate degrees is also unsatisfactory: most would not list Bryn Mawr, Lewis & Clark, Middlebury, or Williams Colleges among universities, graduate programs notwithstanding. Defining national and regional is even trickier.

So what do they do? Easy — they rely on the Carnegie Classification! (Now that there are several classifications, I should be specific: they use the basic classification, meaning the latest version of Carnegie’s “legacy” classification.) Any institution classified among doctorate-granting universities is deemed to be a national university, and all baccalaureate colleges — arts and sciences are (national) liberal arts colleges. All master’s universities and the remaining baccalaureate colleges are ranked by region.

It’s reasonable to use the Carnegie Classification to define universities and colleges, though there are cases where the distinction is far from clear-cut. But there’s no basis for inferring national versus regional focus, because it’s not a factor in the classification criteria. So it should come as no surprise that the national and regional lists contain a great many inconsistencies and bizarre placements.

Let’s consider some examples. I’ll take a simple, straightforward approach to defining regional and national, using freely available data on the geographic origin of entering students. Among the roughly 270 institutions that U.S. News will label national universities in next year’s rankings (because they award at least 20 doctoral degrees annually), 82 draw students from fewer than 30 states or territories (for example, Cleveland State University, Illinois State University, University of La Verne, and University of Massachusetts-Lowell — fine institutions, but undeniably regional in focus). By contrast, among about 660 universities that will be ranked regionally (because they don’t award doctorates, or award fewer than 20 per year), more than 100 draw from at least 30 states or territories (including Hampton University, Ithaca College, James Madison University, and Villanova University).

It’s even worse with respect to the colleges. Of almost 300 that will be ranked nationally because a majority of their graduates major in the arts and sciences, more than 120 enroll students from fewer than 20 states or territories (e.g., Ave Maria College, Burlington College, Penn State Abington, and the University of Wisconsin-Parkside), while about 100 of the 460-odd regional colleges have greater geographic diversity.

If we substitute a measure of admissions selectivity as the metric for regional or national focus, we get similarly bizarre contradictions: national universities and colleges with open or near-open admissions, and regional ones that are quite selective.

This isn’t just a technical issue. Ask any president of a regionally- or locally-focused college that — due to students’ majors — gets ranked against wealthier, far more selective colleges that truly compete nationally. If she calls U.S. News to request a correction, the answer will be, in essence: “Our comparison groups are based on the Carnegie Classification, so if you don’t like it, call them.” So she calls the Carnegie Foundation (read: me) to explain that hers is a regional institution. But because that’s not the basis for classification, and because misuse of classifications should not drive classification decisions, she doesn’t get satisfaction from us, either. She — and her college — are caught in the middle: stuck in the wrong comparison group, with potentially serious consequences for recruitment and fund raising as well as board and alumni relations, and no recourse.

If U.S. News thinks the national-regional distinction is important, they should define it. It’s preposterous to use degree offerings (for universities) and the proportion of majors in arts and sciences (for colleges). I told them so last November, and demonstrated how they could do it better. They heard me out, but ultimately decided that consistency (or convenience) is more important than accuracy and rationality. By continuing to rely on the Carnegie Classification, they avoid the tough job of defining their terms — and in so doing, they can dodge a whole category of complaints by shifting responsibility to a third party.

If they aren’t willing to do it right, they should either stop making the distinction or they should adopt a much more flexible stance for institutions that legitimately challenge their comparison group placement.

Alexander C. McCormick is a senior scholar at the Carnegie Foundation for the Advancement of Teaching.

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Comments

Classify programs, not colleges

Bravo to Alexander McCormick for this important reality check on college classification systems. There are additional factors that current off-the-shelf rankings don’t consider. The most important of these is the great variation in program quality inside institutions, which I discussed in “Classify programs, not colleges” (Inside Higher Education, December 2, 2005).

There is no such thing as a research university, there are only research programs. Likewise, a university can have an excellent program in psychology and a lousy program in mathematics. That’s why many academics, when they look at large-scale rankings at all, often use the National Research Council rankings, though they tend to run half a generation behind reality.

It is perfectly fine to compare like things: do colleges A, B and C have rock-climbing walls on campus, or better than a 90 percent pass rate for architecture licensure. Comparing unlike things is a waste of time.

Also, McCormick hints at the basic labeling problem: does a school with one graduate program, say a law school, magically become a university? No. That is especially true of the huge numbers of regional colleges that have a dubious superstructure of MEd and EdD degrees standing off in one corner of the campus to serve teachers.

Alan Contreras, Administrator at Oregon Office of Degree Authorization, at 11:55 am EDT on May 10, 2007

Well Done

Thanks to Alex McCormick for this well-reasoned and documented essay on this issue that vexes many of us.

A. G. Rud, Purdue University, at 1:05 pm EDT on May 10, 2007

ZZZZZZZzzzzzzzzz ...

This is a completely uninteresting perspective. Indeed, the only circumstances under which McCormick’s critique would have any relevance at all is if the USN&WR rankings were either scientifically defensible or practically useful even if we “repaired the damage” by taking McCormick’s advice. Beneath the surface of his “fundamental aspect of the rankings [that] has gone relatively unquestioned” is so much that is wrong with the rankings, he adds virtually nothing.

Forgive the analogy, but his essay amounts to little more than saying “grade inflation in higher education is bad because it puts undue wear on the “A” key on the keyboards of so many university faculty.”

RWH, at 1:20 pm EDT on May 10, 2007

ZZZZ?

RWH, the rankings may not be defensible or useful, but they are USED! And that is why discussions like this are valuable.

A. G. Rud, Purdue University, at 3:10 pm EDT on May 10, 2007

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

In my opinion analogies are like cockroaches ... the only good one is a dead one.

Nevertheless, in response to A.G. Rud – and I suppose by default to McCormick as well —and sticking with my earlier analogy, “grade inflation may be bad, but it’s PRACTICED! And that is why we should discuss ways to keep the paint from wearing off the “A” key on academics’ keyboards.

I’m looking for adjectives to describe an argument (Rud’s) that goes ...

1. A is FUNDAMENTALLY flawed.

2. The thing that is wrong with A has nothing to do with B.

3. We will change A by altering it in accordance with B.

4. Ergo, A, having been changed in accordance with B is now good (or even “better”).

Okay, I’m still looking for adjectives ...”illogical” ... “specious” ... “weird” ... “brain-dead” ... I’ll let you know when I find one that’s appropriate.

By the way, I’m all for “valuable” discussions. Next time lets talk about why teaching students to maintain healthy diets will keep them from cheating.

RWH aka Hostile Man, at 6:25 am EDT on May 11, 2007

Cucaracha as skapegoats?

a nal o gy (uh-nal-uh-jee)

–noun, plural -gies. 1. a similarity between like features of two things, on which a comparison may be based.

RWH wrote, “In my opinion analogies are like cockroaches ... the only good one is a dead one.”

i ron ic (ī-rŏn’ĭk)

-adj.

Poignantly contrary to what was expected or intended

Kevin (armchair entomologist), at 11:20 am EDT on May 11, 2007

Programs and Colleges

I enjoyed Alan Contreras’s previous column on classifying programs, and I agree that for certain purposes (e.g. doctoral education and certain kinds of quality rankings) it makes a lot of sense. But to assert there are no research universities, only research programs, is kind of like saying there are no farmers’ markets, only vendors of fruits and vegetables. Research universities have a robust infrastructure, with deans/vice provosts for research, offices of sponsored research, as well as a variety of tools to support knowledge production (libraries, computer networks and support personnel, etc.) that amount to far more than the agglomeration of individual programs. So I’m not prepared to abandon the institution as a meaningful unit. And (to get back to the matter at hand), for students and parents deciding which college to apply to or enroll in, I think it ignores reality to think they are considering programs (or even should, at least in the case of recent high school grads).

And to RWH, well, I hope you’re not wearing town that Z key, which you seem to use a lot:

http://www.insidehighered.com/news/2006/02/27/carnegie

Alex McCormick, at 1:40 pm EDT on May 11, 2007

Hey, Don’t Complain ...

Well, Mr. McCormick, you caught me in the act of watching Jeopardy ... so I’m at least half awake at the moment.

But I don’t think you should be too hard on me. I appear to be 20% of the combined responsive audience of this and the other Carnegie Commission article for which you provided the URL, and I think I have 37.5% of the posts. Oops, now I have 44.4% of the posts. You clearly need more friends like me.

RWH, at 8:35 pm EDT on May 11, 2007

Why try to fix classifications

It seems to me that McCormick is saying that there are two things wrong with the USN&WR ranking. Yes, I know there are more than two, but for the purpose of this discussion the two things are ‘the classification scheme’, and ‘everything else’. These are RWH’s A and B above.

RWH seems to be saying that even though we are going to continue to use the rankings and we can’t fix A, we should ignore B, and that simply doesn’t make any sense.

Sure, if we paid attention to the classification issue that McCormick describes, and even if we are able to bring about positive change in that area, all the other things that are wrong with the rankings will still be wrong, but to ignore problems you might be able to fix because there are other problems that you think you can’t fix is crazy.

SDE, at 10:40 am EDT on May 16, 2007

One More Time ...

Sorry, SDE, but that is not even close to what RWH was trying to say, let alone what he “seemed” to say (I took a poll of my Introduction to Symbolic Logic class this morning to get their interpretation). But you did get one-third of it right and, giving partial credit for two of your incorrect answers, your test score for today is 45/100.

1. You are right, RWH claims that what is wrong with the USN&WR nonsense is A.

2. You re wrong, RWH does not think there is anything inherently wrong with B. In the spirit of supporting the marginally important contribution of the Carnegie Foundation for the Advancement of Teaching to the continuous improvement of higher education, he’s willing to say there’s absolutely nothing wrong with B in it’s own right. He will, however repeat himself in saying no amount of change in A that is consistent with B will improve the Maclean’s and USN&WR rankings to the extent that any thinking person should find them anything but laughable.

3. You’re wrong, RWH would never suggest that we continue to use the rankings. Indeed, he has done his best to inspire academics, prospective students, and the parents of prospective students to ignore them completely. See his comments in ...

http://www.insidehighered.com/news/2007/05/07/usnews

There, he says quite explicitly that the only individuals for whom use of the rankings make sense are those (1) who are intellectually challenged and (2) for whom only that part of the rankings below #75 of the Tier 3 schools will be relevant.

It is not RWH who whines “Oh the students and their parents will continue to use these outrageously stupid tools for their decision-making, so we must work on trivial issues on the fringe of the issue to improve them.” That is Mr. McCormick. Please, SDE, read the article and the comments before responding.

RWH, at 12:55 pm EDT on May 18, 2007

Heal thyself

RWH lectures SDE to “read the article and the comments before responding” but in the very same paragraph, attributes to me statements and sentiments that appear nowhere in the article.

For the record, I do not claim that the comparison groups are the only problem with the USNWR rankings. Nor do I claim that fixing the comparison groups will fix the rankings. I don’t even take a position on whether students and parents will continue to use the rankings. My point is simply that for all the criticisms and calls to action over the years, it seems odd that the comparison groups have gone relatively unquestioned, despite problems and contradictions.

Alex McCormick, at 3:50 am EDT on May 22, 2007

Alex McCormick You Have My Apology

Although I will not back off my critique of SDE’s misinterpretation of my earlier post, I must certainly apologize to you, Mr. McCormick, for imputing that you were suggesting that “improving” the structure of the Carnegie Foundation for the Improvement Teaching’s comparison groups would improve the USN&WR rankings.

Frankly, my need to apologize is based upon my wonderment of how you could possibly write a 1,112 word essay, mention U.S. News & World Report or their rankings at least eleven times, and conclude with the statement, “If they [USN&WR] aren’t willing to do it right, they should either stop making the distinction or they should adopt a much more flexible stance for institutions that legitimately challenge their comparison group placement” and apparently not either mean or intend to imply anything at all about how changing the comparison groups would improve their rankings.

If I might make a suggestion, the next time you decide to write a critique of the Carnegie Foundation for the Advancement of Teaching’s classification of colleges and universities, why don’t you do so without mentioning either a “straw man” or a “red herring” like USN&WR.

RWH, at 10:25 am EDT on May 22, 2007

Who Benefits from the Comparisons?

As a former Dean of Admissions at one of the institutions that benefited from its inclusion in what I would argue as the “wrong” competitive set in the USN&WR rankings, I think it is important to understand how these categories of institutions are developed.

The college where I worked was—and still is—a regional liberal arts institution, offering a handful of Master’s degrees (usually in the evening). Unquestionably, the academic program and almost every other aspect of the college was focused on the traditional undergraduates, with graduate and adult education and needs as an afterthought.

Yet, the institution was included in the “Masters Institutions in the Northeast” contingent, where it generally ranked quite well (usually in the top 20). However, had the college been ranked against other liberal arts institutions, even regionally, there is no doubt in my mind that the institution would have appeared far lower in the rankings.

Even the senior staff at the institution knew this to be true, as we discussed it in Cabinet meetings (often with a “Thank God we’re in the Master’s group” sentiment, if not that actual phrase). Of course, that didn’t hold the President and PR staff back from touting the college’s ranking at every opportunity, even though we knew it was a sham.

Not Crazy Enough to Give It, at 10:30 am EDT on June 1, 2007

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