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Higher Ed's Changing Economic Landscape

April 10, 2008

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Recent decisions by a number of our major private institutions are changing the higher education financial landscape significantly and quickly.

Both Harvard and Yale Universities have announced increasing financial aid to families making incomes up to $180,000 and $200,000, respectively. Stanford University has now announced that parents with incomes of less than $100,000 will no longer pay tuition, and parents with incomes of less than $60,000 will not be expected to pay tuition or contribute to the costs of room, board and other expenses. These universities, along with many others, also have eliminated or significantly reduced the need for student loans. At Vassar, we just replaced all loans with scholarship funds for families with incomes up to $60,000, and reduced the loan burden for families with incomes up to $70,000. What are the economics of these changes and do they signal a positive move for higher education and for society?

Families in the middle, not too poor and not too rich, have had a hard time paying for top private colleges and universities, even with financial aid. The recent decisions are aimed at addressing this. Where are these middle-income students? Most are going either to public institutions, where the price is low for everyone, not just those receiving financial aid, or to schools with significant merit aid. These students and their families will now consider a Harvard, a Stanford, or one of the top liberal arts colleges an affordable option. The Harvard and Yale changes benefit not just those in the middle, but families up to about the 95th percentile of the income distribution. The elimination of loans affects mostly middle income families, since many colleges had already reduced or eliminated loan burdens for lower income families,

My research with colleague Gordon Winston suggests that middle-income students are significantly underrepresented at the top private colleges and universities. Only about 20 to 25 percent of students at these institutions come from the middle 60 percent of the income distribution. And, there are plenty of talented kids in these families. For example, 50 percent of those scoring 1420 and above on the SAT and the equivalent on the ACT come from these families.

If the changes at Harvard and Stanford and other selective privates redress this at their institutions, what happens next? Presumably these institutions will enroll more of the middle and low-income students, and students that otherwise might have gotten in will choose colleges further down the higher education hierarchy. Is this a good thing? If you think the "best and the brightest" will benefit the most from a top university or college education, probably. And, the income distribution effects look progressive: More qualified lower-income students will displace higher-income students.

The students who are displaced are probably more likely to attend other privates, so the loser in this may be the publics. Talent will be even more concentrated at the top colleges and universities, but the socioeconomic background of the students will be more diverse. Is this good for society? I think it is. As educators I believe we should value opportunity based on talent, not on one’s family income.

An important issue for society is the amount an institution must spend to educate each student, not just how much that student is asked to pay. It seems likely that the wealthiest schools will pay for more generous aid by taking more money out of their endowments. Money is transferred to students from savings. Whether this is good for society depends on one's views of lowering the price for families today versus saving for the future. Clearly, some members of the Senate believe that the well-endowed colleges have been excessively privileging the future. And, shifting these resources to lower and middle-income families, rather than to well off families, looks more equitable too. (One could, of course, quibble with the definition of well off.)

How will other colleges respond? Already we've seen a number of private colleges reduce or eliminate loans from their financial aid packages. If colleges want to match the Harvard, Yale, and Stanford changes, which most other colleges and universities are not doing at this point except for the lowest income families, they either have to similarly spend from resources that otherwise would be saved (the endowment), or reduce expenditures elsewhere in the budget to cover the lost revenue of increasing financial aid.

In Vassar’s case, where we have adopted the more typical response of eliminating loan burdens for some families, we have increased our draw on the endowment to cover the increased scholarship, reducing savings. Through strong financial market returns (not likely this year!) and fund raising, we hope to minimize the impact on our endowment. Our decision to eliminate loans only for students with family incomes up to $60,000 was based on two primary factors: an endowment per student (at Vassar, about $360,000 per student compared to about $1 million per student at colleges including Amherst, Swarthmore, and Pomona) that is lower than some of the institutions that have adopted more generous policies, and the significant amount we already commit to financial aid. Like a number of our peer institutions, we adhere to a need-blind admissions policy (income is not considered in admissions decisions); and we have a higher share of students receiving financial aid (55 percent) than many other schools. Going further with loan replacement would have risked excessive spending from endowment or having to look for other expenditures to reduce.

Cutting expenditures can be problematic as a strategy to compete for good students, since that competition depends on both the quality of the program offered as well as the price. Other colleges with large endowments will compete by cutting price and maintaining other expenditures. Less wealthy colleges, which can't compete by drawing more from their endowments, won't. Instead, they will let Harvard and others corner the market for the top students and they will serve those next in the queue. The most talented students, whether rich or poor, will have the most spent on their educations and be asked to contribute the least.

Will this help reduce the frenzy surrounding admissions? Not likely. As long as the number of spots in the top schools remains more or less fixed, the frenzy will continue. In fact, if much of the hysteria is caused by concern about getting into the Harvards of the country, the frenzy will, in fact, increase. These changes will increase the number of kids applying to Harvard and Yale and Vassar and Bowdoin. Many of the qualified applicants from lower and middle-income families just wouldn't have applied before, knowing that even with financial aid, the financial burden was too high. Now, the price will be closer to that at the publics.

So, were these changes a good thing? For many of us, yes. We get more qualified applicants and more socioeconomic diversity. For the students who now can attend top colleges and universities? Yes, they get a great education at a price they can afford. For other colleges? Some will gain and others will lose. It all depends on where the students end up who would have gone to the Stanfords and Harvards before these policy changes. I suspect, at other top private schools. These schools will start seeing the talented higher income students who get bumped by talented lower and middle-income students from schools higher up the hierarchy. That isn’t all bad news – talented full pay students who previously would have gone to Harvard and Yale and Stanford. But, the cost may well be less diversity. The publics will lose talented middle-income students.

For society? The main change is that resources are being transferred from endowments to talented lower and middle-income families. That seems like mostly a good thing. And this trend may well prompt even more top private colleges and universities to take further steps to become more affordable and accessible. And that definitely seems like a good thing.

Catharine Bond Hill, a higher education economist, is the president of Vassar College.

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Comments on Higher Ed's Changing Economic Landscape

  • really?
  • Posted by PS on April 10, 2008 at 9:05am EDT
  • This is an actual quote from this article: "Recent decisions by a number of our major private institutions are changing the higher education financial landscape significantly and quickly."

    How can changes at several very selective private institutions that affect an extremely small number of all students in higher education and usually the rich (the limits on some of these financial aid programs reach into the upper $100,000 in family income) affect the "higher education financial landscape"? Vassar and Harvard may be able to draw on billion-dollar endowments and discount tuition from $30,000 to $25,000 under the guise of "financial aid," but the reality is that the vast majority of colleges are doing a much better job at making college more affordable for the vast majority of students.

    It is arrogant to think that Vassar and Harvard have initiated programs that are changing the financial aid landscape, as if they are leaders in making college affordable. This is even more arrogant when, in fact, thousands of other colleges have been doing the exact same thing for decades and do a much better job of serving middle and low-income students - a group colleges like Vassar and Harvard left behind a long time ago, at least when compared to the number of low-income students places like community colleges serve (and colleges like Vassar ignore).

    Colleges like Vassar and Harvard are not doing anything unique, new, or innovative. If anything, they are well behind the curve and more followers than leaders whose primary concern is to look for someplace to spend large endowments and enhance affordability secondarily. But yet, for some reason, they seem to think the opposite.

  • Yes, but...
  • Posted by Alex McCormick at Indiana University on April 10, 2008 at 11:40am EDT
  • Two important factors get short shrift in this discussion. Hill makes only a brief mention of need-blind admission. If an institution makes financial aid more attractive but doesn't commit to both need-blind admission and full-need aid packaging for admitted domestic students, the impact is going to be far greater on positive media coverage than on the demographics of the student body. And the fact is that few institutions are wealthy enough to go need-blind/full-aid (and only a handful can do it for both domestic and international students). Hill also doesn't discuss an important way more colleges can free up funds for need-based aid: eliminating non-need-based aid! Merit scholarships create a bidding war for the most desired students, a war that can only be won by the wealthiest institutions but that has trickle-down effects throughout the system as institutions seek to buy talent. Reallocating non-need-based is zero-cost: it forces neither spending cuts nor higher endowment payouts, while freeing aid dollars for meritorious needy students. Then some more institutions can afford need-blind/full-aid policies.

  • Posted by Author, No Sucker Left Behind on April 10, 2008 at 11:40am EDT
  • Catharine (Cappy),

    Where's the evidence? Please share the socioeconomic breakdown of the students who enrolled before Vassar eliminated loans, and the students who enroll now. Are they really that much different?

    And what is your school doing with the extra application fees it receives from all the extra applicants it now rejects? See http://nosuckerleftbehind.blogspot.com/2008/02/harvards-new-profits-from-application.html

  • Posted by Jim Blackburn on April 10, 2008 at 1:10pm EDT
  • President Hill's essay includes some important and undoubtedly accrurate observations. The recent "loan elimnation" actions of several well-endowed and generally selective insititutions will provide additonal access to those institutions, and that is good for all concerned.

    That said, it seems a tad perjorative to indicate that institutional wealth determines status as "top colleges and universities" The "publics" may not be turn out to be the "losers" in the on-going quest for the most talented students. JIM

  • Posted by Wick Sloane on April 10, 2008 at 1:30pm EDT
  • Many wealthy institutions have earned the drubbing emerging in the comments above. Vassar is not one. Given Vassar's low, relatively, per student endowment, Vassar may be in the lead for walking the talk rather than just talking about access.

    Worth checking out, and emulating, is Vassar's remarkable Exploring Transfer Program. http://eter.vassar.edu For twenty years, Vassar each summer has brought about 40 community college students to a free, five-week, two-credit program, to show them the way to opportunity in higher education. Exploring Transfer is a real program that seeks out high-talent but also high-risk students. The program, for which I've never seen any news coverage or crowing by Vassar, changes lives in just five weeks.

    One student I know came back from the program last summer and told me, "I could see deer out my window." I asked her about the food. "For the first time in my life, I had three meals a day for five weeks in a row." Actually reaching out to such students and working with them for more than a campus vist is the real work of access.

    It's worth noting that back in about 2001, Princeton and Amherst moved to eliminate loans; only the rattling sabre of the U.S. Senate Finance Committee last fall brought Yale and Harvard and Williams and others into the game. As Rich Vedder of the Spellings Commission has written often, the amounts now coughed up by these places to eliminate loans for low- and middle-income families is miniscule in relation to the institutional wealth available.

    President Hill and Gordon Winston have no bigger fans than me. Sure, there is plenty to debate in their work. For years, however, they have among the few, often alone, even been raising the question of access by high-talent/low-income students to top colleges and unversities.

    Agree with the column, disagree with the column. Again, by writing Cappy Hill is coming forward and putting these questions out there at all. Vassar and Amherst, then, are the two willing to express opinions coherent enough to debate about the obligations the fortunate colleges to those shut out of an education. I don't know all the pen-names behind the good questions posted here. It doesn't seem that any trustees or presidents of the many colleges wealthier (and perhaps stingier) than Vassar are stepping to share the heat with their colleague. Why not?

    Is the question for here about the particulars of the column? Or, is the question, "Where is everybody else?"

  • Posted by hugh on April 10, 2008 at 4:20pm EDT
  • Another academic in fantasy land. Many years
    ago I read a book by the President of Haverford College who took a year off to
    drive a trash truck, Catherine Bond Hill could use a similar life strategy.

    "Families in the middle, not too poor not
    too rich, have had a hard time paying" Get
    real - the vast majority of poor kids
    aren't going to any college and can't pay
    for anything other than a community college.
    In many states the state system has become
    state subidized education for middle and
    upper middle incomes.
    "most are going to public institutions, where the price is low for everyone."
    Check out the price at many state schools,
    there Vassar Pres, it ain't that low, especially for low income students.
    Or "since many colleges have already reduced
    or eliminated loan burdens for low income
    families." Oh how I wish that were true.
    Actually only a very few colleges have done
    that and they're all virtually impossible to get into. Loan burdens for mostinomes
    will continue to rise. I guess since a few
    schools have adopted no loan policies, the
    system is fixed.

    I could go on and on, but what's truly
    amazing is how badly out of touch the
    President of a top American college can
    be. As the parent of a low income kid, you
    be assured that Vassar College will never
    be on her list - even if they paid her to go!

  • Trickle Down effect
  • Posted by Faculty Person on April 11, 2008 at 2:15pm EDT
  • At the risk of channeling Ronald Reagan the impact of the rich colleges' moves on eliminating loans may trickle down to less well-endowed institutions. The less wealthy schools will pay for this by raiding their own endowments (thus risking insolvency), possibly reducing merit aid, and reducing costs (the last should please many IHE posters). This trend may also spread to the publics.

    The effect of reducing merit-based aid is a bit more complex. Reduced merit aid can be offset by increasing admissions standards for admission and by generally reducing the cost of attendance. I believe universities will continue to compete for top students in any way they can.

  • Posted by Eric Neutuch on April 12, 2008 at 4:00pm EDT
  • Kudos to Vassar and the many other small liberal arts colleges and selective universities that have enhanced financial aid packaging! The financial aid changes that began at Princeton and Harvard more than five years have trickled down to Vassar and other schools in Vassar’s tier of small liberal arts colleges. Presidents of small liberal arts college are often heard grumbling that they that cannot match the Harvard Free-Ride Plan, and of course, it’s impossible for them to match the Ivies on non-Ivy budgets, but they feel the heat from the Ivy League, and they are making reforms that are good for low-income and middle-income families. Market forces are shaping the changes, but leaders like Catherine Bond are implementing them. Compliments also to President Bond for her analysis on what’s happening to the high-income students displaced by the financial aid reforms in elite higher education.

  • Posted by Matthew , IN RESPONSE TO HUGH, on January 29, 2009 at 3:45pm EST
  • It really is sad how bitter and cynical some parents can become. You are a prime example. I am a senior in high school right now and I have been accepted early decision to Vassar, where I will no doubt be attending next fall. I come from a middle class home where neither of my parents or grandparents went to college. Odds for motivation were against me. However, I tried hard in high school and I was accepted. You mention how "most of these schools are nearly impossible to get into." Yes, many of the need-blind/full tuition schools are. But this is what makes them worth the work, studying, and pressure. Yes, I could be going to the University of Louisville or the University of Kentucky for free with my grades and scores and other records, but Vassar has given me the chance to go somewhere, to achieve something I never thought I could do. My parents were elated when they found out. You say "I'm sure Vassar College will never be on my child's list." Why is this? Why would you keep your child from accomplishing something great he or she may be able to?
    Also, your "get real" comment. THIS IS REALITY. It is people like you who say "most low income kids don't go to college or can't afford anything but a community college" that ruin the motivation necessary!! So are you saying that only rich kids want to go to these places? No, I'm sure many poor kids would like to go but they hear negative and pessimistic comments like "oh, only rich kids get into harvard and vassar."
    I can't see how a parent can be so out of touch with reality. I feel very sorry for whatever influence you place in your child's mind. "Even if they paid her to go." Again, WHY?! Why the bitterness towards an institution that has tried to be so generous. You could give your child a $52,000 per year education for next to nothing!! These colleges may be selective, but that is the price you are paying - hard work and studying - for an education and opportunities that a state school could never offer. Vassar, Harvard, Wesleyan, Brown, and other schools have given your child a chance to do something that USED to only be available to high income families; and you reject it for who knows what reason.

  • Posted by Matthew , IN RESPONSE TO PS, on January 29, 2009 at 3:50pm EST
  • No, obviously you don't have your facts straight either. Vassar and Harvard are not just able to reduce their tuition to 25,000. It reaches much further than that. My family makes an income of 50,000. Vassar tuition is 52,000 per year. Vassar is only costing my family 3,200 per year, 1,700 from my savings and 2,500 in loans which i will be happy to pay back! I don't think you really understand the extent of this generosity. These schools will still remain selective! The point is to make top tier schools accessible to people of ALL incomes! and it IS! Yale, Brown, Wesleyan, Swarthmore, and many others do the same! I think you are expecting colleges and universities to make continuing education affordable for people with very differing levels of accomplishment. No, in order for a student to be given this opportunity they have to try! This is a privilege, not a right!