Our New and Improved Fund Raising Efforts
As a disaffected administrator at U of All People once put it, though the school endowment is not insignificant, it’s not particularly significant, either.
During the current economic meltdown, our stock portfolio has more than doubled its worthlessness. To add annoyance to injury, our neighboring institution, Hoo U, last year celebrated its half-centennial and came away from the event with $40 million in individual and corporate donations, and then, in historic tradition, toilet-papered our quad with rolls of Monopoly money.
But it remains a fact that Hoo U now has the wealth to pay for new buildings, the newest in sports team training, and even a small raise in faculty salaries. Why can’t we do better? This state of affairs is particularly embarrassing when you consider that our university lacks the proper sanitary facilities in Fine Arts Hall, or, as the building superintendent put it, “We haven’t got a pot to pee in.”
Though this is an unfair overstatement (the restroom in question has simply been out of order since 2002), the resulting public relations flap did ruffle the administration. The response was the hastily assembled Campus Fundraising Committee (no catchier acronyms were currently available) to address the matter. Chaired by Professor Freddie Mack from the economics department, the CFC is responsible for coming up with innovative ways to generate funds. Here are their ideas, ranked, as requested by the provost, from semi-plausible to desperate:
Tapping the alumni/ae mailing list: Previous attempts to bleed our graduates have resulted in an unimpressive 2 percent rate of response, but this time, instead of snail mail, we intend to make innovative use of the Web for an irresistible appeal. At this very moment, our Computer Science department is figuring out how to enclose a virtual U of All People key chain with every e-mail.
A black-tie dinner to attract well-heeled potential donors: not like last year’s attempt. This time we intend to hire a real chef rather than relying on Food Services; we’ll be featuring a few genuine celebrities as bait and not those tacky cardboard cut-outs; and we’ll even hire an after-dinner speaker, not the Dean of Liberal Arts’ brother-in-law practicing his stand-up comic routine.
Odd-year anniversary: Why wait 61 more years for our centennial? Our PR consultant has advised us that the demographics are with us, and a “Doing Fine at Thirty-Nine” anniversary is just the ticket. Our “Pushing Forty” campaign, sponsored by Rogaine and Retin-A, is a cause that our ‘90s grads can all get behind.
The Mother of All Bake Sales: A humble method to raise cash for a school trip or a special charity, this checkered tablecloth event has been rethought on a grand scale. Sure, it’ll feature those over-seeded granola bars and brownies from a mix, and of course Rice Krispies treats, but we’ll also have stale pound cake and unidentifiable-flavor cookies. Our Family Studies and Consumer Sciences program is prepared to crank out the stuff from its test ovens all winter. To surmount the usual difficulties in selling these goodies, we’re requiring a purchase from everyone entering the campus gates during the next fiscal year. And yes, we’ll cheerfully accept student debit cards.
The Human Race: It’s not a Race for the Cure or even a race for the finish line, but rather an inclusive effort that involves everyone. If you’re human, you’re a part of our race, and that means please pony up $15, every one of you. Our lawyers are prepared to argue our case. After all, our school isn’t named U of All People for nothing!
Disclaimer: David Galef is happily employed as an English professor at Montclair State University, not, thankfully, at U of All People.