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Business and the Relevance of Liberal Arts

May 7, 2009

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At first glance, Peter Drucker might seem an unlikely candidate to have published an academic novel. Famous for writing books such as Concept of the Corporation and The Effective Executive, Drucker was dubbed “The Man Who Invented Management” in his 2005 Business Week obituary. Drucker’s audience was to be found among the Harvard Business Review crowd, not the Modern Language Association coterie, and, not surprisingly, his two novels are no longer in print.

But the university he presented in his 1984 novel, The Temptation to Do Good, confronted some key questions that face higher education institutions in today’s unprecedented financial downturn: Are current practices sustainable? Have we strayed from our core mission? Will the liberal arts survive increasing budget pressures?

As these questions -- hardly the usual literary fare -- demonstrate, Drucker’s work is a rarity among academic novels. These texts typically provide a send-up of academic life, by making fun of intellectual trends through characters such as Jack Gladney, who chairs the department of Hitler studies in Don DeLillo’s White Noise, or by parodying the pettiness of department politics, as in Richard Russo’s Straight Man, in which one English professor’s nose is mangled during a personnel committee meeting, courtesy of a spiral notebook thrown at him by one of his peers. By contrast, The Temptation to Do Good is almost painstakingly earnest in its portrayal of Father Heinz Zimmerman, president of the fictional St. Jerome University.

Like other contemporary academic novels, The Temptation to Do Good depicts the problems of political correctness, the tensions between faculty and administration, and the scandal of inter-office romance. But St. Jerome’s problems are no laughing matter. Lacking the improbable events of other academic novels -- in James Hynes’s The Lecturer’s Tale, the adjunct-protagonist even gains super-human powers -- the plot of The Temptation to Do Good is completely plausible, and the problems above destroy a good man.

St. Jerome’s chemistry department decides not to hire Martin Holloway, a job candidate with a less-than-stellar research record. Feeling sorry for the soon-to-be-unemployed Ph.D., Zimmerman decides to recommend Holloway to the dean of a nearby small college. Zimmerman knows he shouldn’t interfere, but he feels he must do the Christian thing, and so, succumbing to “the temptation to do good,” he makes the call. Meanwhile, Holloway’s angry wife spreads unfounded rumors about a dalliance between the president-priest and his female assistant. The faculty overreact to both events, and although most of them come to regret it, Zimmerman’s presidency is brought down, and he is eased out by the church into a sinecure government position.

Often reading like an intricate case study of one university’s internal politics, The Temptation to Do Good aims to do more than that, too, raising questions about the purpose of higher education institutions writ large. Representing the contemporary university as a large, bureaucratic institution -- much like the companies that Drucker’s theories would shape -- The Temptation to Do Good portrays Zimmerman as a successful executive, one who “converted a cow college in the sticks” into a national university with a reputation unrelated to its religious roots. He even makes the cover of Time magazine for increasing his endowment by a larger percentage than any other university over the past five years.

Although some faculty recognize, as one physics professor admits, that they wouldn’t be able to do their research without the money he has brought in, many of them are also disenchanted with Father Zimmerman, CEO. The chemistry chair chose to come to St. Jerome because he expected it to be “less corrupted by commercialism and less compromised by the embrace of industry” than other institutions, which he realizes isn’t the case.

“We have a right,” says the chair of modern languages, upset over the abolition of the language requirement, “to expect the President of a Catholic university to stand up for a true liberal education.” In both cases, we see the ideals of a Catholic university being linked to the ideals of a liberal arts education, both focused on a pure devotion to the pursuit of knowledge seen as incompatible with Zimmerman’s expanded professional schools and intimate sense of students’ consumer needs. Can St. Jerome be true to both the liberal arts and the practical, professionalized realm at the same time?

This question is never resolved in the novel, but outside of his fiction writing, Drucker was deeply interested in the practicality of the liberal arts. In his autobiography, he discusses his deep appreciation of Bennington College, a school designed to combine progressive methods -- connecting learning to practical experience -- with the ideas of Robert Hutchins, the University of Chicago president and famed proponent of classical liberal ideals. William Whyte’s sociological classic Organization Man cites Drucker as saying that “the most vocational course a future businessman can take is one in the writing of poetry or short stories.”

Although Drucker was unusual in actually writing novels himself, he was not alone among business thinkers in expressing the values of the liberal arts. Tom Peters and Robert Waterman’s In Search of Excellence: Lessons from America’s Best-Run Companies describes an investment banker who suggests closing business schools and providing students with a “liberal arts literacy,” that includes “a broader vision, a sense of history, perspectives from literature and art.”

More recently, Thomas Friedman’s The World is Flat includes a section focusing on the importance of a liberal arts education in the new integrated, global economy. “Encouraging young people early to think horizontally and to connect disparate dots has to be a priority,” writes Friedman, “because this is where and how so much innovation happens. And first you need dots to connect. And to me that means a liberal arts education.”

Books like Rolf Jensen’s The Dream Society: How the Coming Shift from Information to Imagination will Transform Your Business, Joseph Pine II and James H. Gilmore’s The Experience Economy: Work is Theatre and Every Business a Stage, Daniel H. Pink’s A Whole New Mind: Why Right Brainers Will Rule the Future, and Richard Lanham’s The Economics of Attention: Style and Substance in the Information Age make these points more specifically, often showing how certain “literary” skills, such as storytelling and empathy, are crucial to success in the current time.

Out of the authors mentioned above, only Lanham is a humanities professor, and in a field (rhetoric) largely out of scholarly vogue today. “Let’s go back to the subject of English a moment. Of all subjects none is potentially more useful,” Whyte writes. “That English is being slighted by business and students alike does not speak well of business. But neither does it speak well for English departments.”

What’s significant about Whyte’s account -- along with that of Drucker, Friedman, and others -- is that none of them claim that colleges and universities should merely churn out students of technical writing or focus on the practicality of the composition course; instead they want students to think about narrative complexity and story-telling through the liberal arts. Whyte himself focuses on the study of Shakespeare and Charles Lamb.

However, instead of embracing these potential real-world allies, liberal arts disciplines have seemed to withdraw, letting others become the experts in -- and proponents of -- the relevance of their subjects. Consider, for example, that in January 2008, one of the most famous English professors in the world proclaimed on his New York Times blog that the study of literature is useless. Asserting that the humanities don’t do anything but give us pleasure, Stanley Fish wrote that, “To the question of ‘what use are the humanities?’ the only honest answer is none whatsoever.” The arts and humanities, Fish contended, won’t get you a job, make you a well-rounded citizen, or ennoble you in any way.

Not surprisingly, readers were appalled. Within the next 48 hours, 484 comments were posted online, most of them critical of Fish. The majority of these comments, from a mix of scientists, humanists, business people, and artists, could be divided into two categories: first, the humanities are useful because they provide critical thinking skills that are useful for doing your job, whether you’re a doctor or CEO; and second, the humanities are useful for more than just your job, whether that means being a more informed citizen or simply a more interesting conversationalist.

However, perhaps the most fascinating comments came from those who recognized Fish’s stance as a professional one: in other words, one that relates to attitudes toward the humanities held by practitioners inside the academy (professors), as distinct from those held by general educated readers outside it (the Times audience). “Let’s not conflate some academics -- those who have professionalized their relationship with the humanities to the point of careerist cynicism -- with those [...] still capable of a genuine relationship to the humanities,” said one reader. Another added that the “humanities have been taken over by careerists, who speak and write only for each other.”

In other words, while readers defend the liberal arts’ relevance, scholars, who are busy writing specialized scholarship for one another, simply aren’t making the case. This was an interesting debate when Fish wrote his column over a year ago; now in 2009, we should consider it an urgent one.

Traditionally, economic downturns are accompanied by declines in the liberal arts, and with today’s unparalleled budget pressures, higher education institutions will need to scrutinize the purpose of everything they do as never before. Drucker’s academic novel provides an illustrative example of the liberal arts at work: as Fish’s readers would point out, literature can raise theoretical questions that help us understand very practical issues.

To be sure, the liberal arts are at least partly valuable because they are removed from practical utility as conceived in business; the return on investment from a novel can’t be directly tied to whether it improves the reader’s bottom line.

But justifiable concerns among scholars that the liberal arts will become only about utility has driven the academy too far in the opposite direction. Within higher education, we acknowledge that the writing skills gained in an English seminar might help alumni craft corporate memos, but it is outside higher education where the liveliest conversations about the liberal arts’ richer benefits -- empathic skills and narrative analysis, for example -- to the practical world seem to occur.

Drucker and his antecedents may be raising the right questions, but these discussions should be equally led by those professionally trained in the disciplines at hand. In today’s economic climate, it may become more important than ever for the liberal arts to mount a strong defense -- let’s not leave it entirely in the hands of others.

Melanie Ho is a higher education consultant in Washington. She has taught literature, writing and leadership development courses at the University of California at Los Angeles.

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Comments on Business and the Relevance of Liberal Arts

  • Purposes of Education
  • Posted by Ollie , Professor of Accounting on May 7, 2009 at 7:15am EDT
  • The only two enduring, worthwhile purposes of education can be stated:
    (1) The purpose of education is moral development.
    (2) Wisdom is the principal thing; therefore obtain wisdom.

  • Posted on May 7, 2009 at 11:30am EDT
  • Excellent essay. Liberal arts might be a Western invention but the best argument for the humanities may come from emerging higher education systems which have not made place for their study.

  • Posted by EstebenH on May 7, 2009 at 11:45am EDT
  • Well written. I am thoroughly for liberal education being blended in the business curriculum. But I have the hope that it will be more than just checkboxes of general education requirements, and that there can be an actual bridging of liberal arts into the business curriculum.

  • Business vis-a-vis Liberal Arts
  • Posted by George Patsourakos , Retired Administrator at Harvard University on May 7, 2009 at 1:45pm EDT
  • Whereas English, history, foreign languages, and other liberal arts courses enhance a college student's intellect, it is the business courses -- such as accounting, human resources, management, finance, etc. -- that will more likely help a college graduate to obtain a professional job. On the other hand, it is the liberal arts college graduate who has attained a well-rounded education in several subject areas, which will probably allow him or her to be more personable, empathetic, and intellectual in a more harmonious relationship with co-workers.

  • Start at home?
  • Posted by RJO on May 7, 2009 at 4:45pm EDT
  • > "it is the business courses ... that will more likely help a college graduate to obtain a professional job" To a considerable extent this is because of the way job *descriptions* are written, rather than because of an actual skill that must be in place on an employee's first day of work. Here is a way for colleges and university faculty in the liberal arts to exercise real leadership: take control of the details of how job descriptions in your institution are worded, for everything from secretarial staff to deans. ("What a ridiculously wonkish recommendation! Faculty will never do that!" Well, there's your problem, exactly as described in this essay.) Make the job descriptions for administrative assistants specify a liberal arts B.A. or M.A. as preferred over a certificate in office management. In your student union seek out people with degrees in the liberal arts rather than recreation. In your business office, hire students who graduated from a math department rather than a business department. In your student affairs and residence life programs hire people with liberal arts M.A.'s or Ph.D.'s rather than management degrees in student personnel: http://collegiateway.org/news/2009-residence-life-reform Here's the exchange to keep in mind: English professor: "Won't you please hire our liberal arts majors for your business? They're intelligent and innovative." Business owner: "I don't see your university hiring them. If they're intelligent and innovative, why hasn't your campus filled all its positions with them?"

  • Posted by Anastasia on May 7, 2009 at 5:15pm EDT
  • It is true that higher education is currently on a burning platform, and, much to my chagrin, the utility of the liberal arts will come under close scrutiny.

    In looking for areas to cut costs, however, I believe that universities should protect the academic core by first looking for opportunities outside of mission-critical activities. One area to investigate is reducing the cost of university business and administrative processes.

  • A classic debate that remains relevant and urgent
  • Posted by Richard Edelstein , Principal and Senior Consultant at Global Learning Networks Consultancy on May 8, 2009 at 10:45am EDT
  • Thank you for the thoughtful, creative and well written article that provokes us to think further about the nature of higher learning and the ways we attempt to reconcile the intellectual and reflective arts with the practical.  The question goes beyond the issue of business and the liberal arts.  The American research university seems increasingly driven by society's demand for technical, scientific and economic progress.  This has resulted in tremendous growth and emphasis on certain scientific disciplines, engineering, business and professional schools generally.  These intellectual domains or disciplines are inherently more tied to scientific logics, positivist philosophies and deductive pedagogies that leave little room for the study of the arts, pure mathematics, and social and humanistic studies.  Even at the undergraduate level, general education and the "liberal arts" seems to be under pressure by the demand to become more specialized and vocational/professional sooner.

    Mass higher education and the increased vocational function of university studies worldwide challenges educational systems to find and keep a place for the more traditional and no less important study of the arts, humanities and philosophical studies that clearly define the nature of an educated person in most societies.  Equally salient is the critical importance of this broader based education for those in leadership roles whose responsibilities demand an understanding of the larger context in which social and institutional life occurs.  The problem is that there seems to be a bias towards the more efficient and instrumental rather than what is logical, integrated and more complete.

    In the U.S. we struggle to retain our system of undergraduate education where ideally the primary focus of learning is on these "foundational" subjects that assure some breadth and multi-disciplinary views or frameworks for use in understanding human life, our civilization and world. I agree with the author that we must defend and advocate to retain a strong and broad undergraduate education and that the academe must better articulate the relevance and significance of the "liberal arts."  Dr. Ho's article provides some good departure points for a compelling rationale for retaining and strengthening this critical part of higher education, even if some of the ideas come from outside the academy.  

    Other countries have different histories, educational structures, curriculum and pedagogy.  As noted by another commentator, this changes the context of the problem, but not its relevance or urgency.  Undergraduate education is really an American phenomenon with some British roots.  In Europe, most countries have traditions of specialized university studies from the beginning with general education or the equivalent of liberal arts being taught as part of a longer and more rigorous secondary school system.  With the advent of mass higher education, the Bologna agreement and the impact of U.S. models, this may be changing as European universities attempt to differentiate between "1st degree and 2nd degree studies (structurally similar to our undergraduate/graduate system).  In any case, other countries will likely have to find their own solutions to what is a universally compelling problem.

    Thanks for provoking some thinking on this subject!

  • Liberal Arts and a Free Society
  • Posted by C Clow , Instructor/Humanities at Dominican University of California on May 22, 2009 at 7:00pm EDT
  • In a free society can we not reasonably argue that the highest goal of education is to ensure the continuation of our freedom? Preserving our freedom requires informed, thoughtful citizens who have been trained to look at every problem from multiple perspectives and to recognize manipulation and question authority. It also requires individuals who have acquired the skills necessary to articulate their concerns and take action to rectify injustice. Such citizenship has traditionally been nurtured in liberal arts institutions where intellectual diversity thrives and the conditions for enlightened choice are intentionally created and preserved. Look no further than Maoist China to see the harrowing results of strangling intellectual freedom and reducing education to its utilitarian ends.