administrators

How senior administrators can effectively use Twitter (essay)

Social Media Today

As educators, we often assume that we have the answers. In some cases, we also expect that we can -- and should -- anticipate the questions. Yet I can one thing say with absolute certainty: our listening and learning never stops.

Last April, I was welcomed as the seventh president of the University of Nebraska. New to the university and the state, I embarked on a 20-stop, statewide listening tour, Getting to Know Nebraska, augmented by additional community visits over the summer. I had the opportunity to meet and converse with hundreds of Nebraskans and hear firsthand how deeply they care about their public university.

It was insightful and inspirational. And it was just the beginning.

Today’s university presidents are required to be thought leaders and cheerleaders, professional spokespersons and personal ambassadors for their university brand. We must navigate innovations in information technology, shifts in student and faculty needs due to the internationalization of academe, changing rules around college athletics, state and federal politics, and more.

For me, carrying out those roles effectively meant committing to continued listening and informed leadership.

So my communications team and I brainstormed a 21st stop on my statewide listening tour -- one that transcended geographic boundaries and provided continuing opportunities for engagement, conversation and connection. We launched a Twitter listening tour from my new personal handle, @hankbounds, as a way to encourage dialogue about higher education in Nebraska and nationally.

Many of my peers have shied away from the Twitterverse. According to a 2013 study conducted by researchers at the University of Massachusetts, just over half of university presidents have a presence on Twitter. And industry experts say that, among those early adopters, even fewer use the full potential of Twitter to listen and learn, engage with stakeholders, and articulate a differentiating vision.

Not surprisingly, then, a Twitter listening tour concept raised several challenging questions for us.

Is the Twitterverse too uncertain? The platform has inherent risks: being held under the microscope of public scrutiny in a high-traffic digital arena, exposed to not-so-positive or even negative comments and questions, and potentially losing control of the message when conversations are opened up to the masses.

Too constraining? My communications team debated how thoughtful of a question could be asked in 140 characters, and how meaningful of an answer could be delivered in return. But as Biz Stone, cofounder of Twitter, asserts, “Constraint inspires creativity.”

Do university presidents have any business being on Twitter? Removing ego from the equation entirely, would tweeters -- especially students -- have enough of a vested interest in higher education in the state of Nebraska that they’d actually pose questions?

We mulled over all of these things. We couldn’t deny social media’s potential to personalize the presidential role, open up lines of communication, promote leadership transparency and meet stakeholders where they’re at. We recognized the importance of fielding questions and fueling conversation.

So at the start of the 2015-16 academic year, I embarked on Nebraska Talks: A Digital Listening Tour. Over the course of two and a half weeks, and with the support of NU campuses and the local news media (which announced the launch of the tour while select reporters encouraged participation through their own tweets), the Twitter-based tour reached more than 150,000 stakeholders: current and prospective students, faculty and staff members, educators, business and civic leaders, policy makers, alumni and donors.

My Twitter follower numbers saw a healthy spike. But more important, engagement soared.

Questions and conversations -- threaded with #PrezUnplugged -- spanned access and affordability, global education, outreach to first-generation students, the recruitment of out-of-state and international students, the production of more graduates to meet Nebraska’s workforce needs, and the need to increase lifelong learning and alumni engagement, among others.

Outside of the questions, we saw a steady stream of what can only be classed as “affirmation” tweets. People -- some within the university or the state of Nebraska, others completely unaffiliated -- took to Twitter to say how refreshing it was to see a university president using social media as a listening tool and a way to drive engagement and dialogue.

I share this not to pat my communications team on the back. Rather, I share it to challenge my peers to rethink -- and even embrace -- social media as an opportunity to connect with stakeholders in real time, to listen and engage on real topics, and to be accessible. For new and established presidents alike, Twitter is an underused tool for gathering information, understanding the evolving educational landscape, and hearing and recognizing the needs of key audiences.

For me, it’s become a way to continually hear from stakeholders about how we can work together to shape a stronger future and position the University of Nebraska as a leader in higher education. The university has four campuses, with a one- to two-hour drive in between them, so Twitter is also a way to keep a finger on the pulse of multiple campuses and be accessible to faculty, staff and students in an ongoing way.

Twitter can help establish meaningful connections and build trust among key audiences. In my experience, the platform can even facilitate off-line, more traditional relationships. Based on the thoughtfulness, creativity and relevance of the Twitter listening tour questions that came in, I selected two Nebraskans -- one a junior at the University of Nebraska at Omaha and the other the president of the Nebraska Educational Technology Association -- to continue conversations with me in person.

Twitter is a prime space for sharing university success narratives and engaging a wide range of people in them. And if approached strategically, it’s also an excellent forum for commenting on trends, highlighting the varied expertise the university can provide and articulating institutional messages and presidential passion points. Early childhood and youth education, for example, is very important to me, since I began my career as a high school teacher and principal. Twitter has opened new doors to talk about the University of Nebraska’s world-class work in that space.

But Twitter is not for the weary. It’s a demanding platform that requires time and cultivation. The listening never stops, and patience is key, as success cannot be measured overnight or simply in quantitative terms. Twitter’s potential expands beyond numbers of followers or the volume of posts or retweets -- it can be a powerful driver for long-term goals such as relationship and reputation building.

Even after a year in my role as president of the University of Nebraska, my listening tour is, in a way, just beginning. To sum up this lesson in 140 characters or less: “Listening has made me a better leader, and social media has allowed me to lend an ear to more people. #PrezUnplugged.”

Hank Bounds is the president of the University of Nebraska.

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Temple U Fires Police Officer Charged in Murder

Temple University on Sunday fired one of its police officers after he was arrested on murder charges, The Philadelphia Inquirer reported. A total of three men were charged Friday with murder, aggravated assault, conspiracy and abuse of a corpse in the death of a woman. One of the men who was not a Temple police officer at the time used to be one, but was fired by the university in 2012.

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San Bernardino Valley College calls off play about mass shooting after community complaints

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San Bernardino Valley College calls off a play about the December terrorist attack on a local public facility after receiving complaints about subject matter.

Justice Dept. Announces Settlement on Mental Health

The U.S. Justice Department last week announced a settlement with the University of Tennessee Health Sciences Center over a student's complaint that she suffered illegal discrimination as a result of her mental health condition. The student was in a one-year master's program and reported being placed on mandatory medical leave -- against her will -- after she returned from a two-week leave due to her mental health condition. The university has stipulated that the settlement does not constitute admission of guilt. But the settlement requires some new policies at the university, including conducting individual assessment of students before barring them from campus (except in emergency situations), and striving to determine if there are accommodations that could make it possible for students to continue in their academic programs.

Judge grants injunction blocking governor's replacement of U of Louisville board

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Kentucky judge issues temporary injunction blocking governor's executive order that replaced university trustees.

Essay on how nonelite law schools can survive an existential market threat

The current existential threat to many law schools represents the canary in the coal mine for higher education.

Law schools have typically long enjoyed budget surpluses, and the universities in which they sit have benefited. But over the last few years, the financial situation of most law schools has reversed. Facing multiple years of declining enrollment and public support, alongside increasing costs and tuition discounting, law schools often are no longer a source of surplus revenue. Many law schools now are relying on financial support from their universities to stay afloat. This reversal is a harbinger for the rest of higher education, which is beginning to face some of the same challenges.

The steps law schools are taking -- in the hope they can survive just long enough for precrisis status quo conditions to return -- represent a doubling down on their traditional strategies. What’s so punishing is that because the precrisis status quo is gone forever, they are only worsening the overall outlook for the sector.

As we write in our new research paper published by the Clayton Christensen Institute, “Disrupting Law School: How Disruptive Innovation Will Revolutionize the Legal World,” the precrisis status quo is gone in large part because of the disruption of the traditional business model for the provision of legal services. Simply put, disruption is lessening the need for lawyers, which means law schools are producing too many lawyers for positions that increasingly do not exist.

Disruptions are bringing three significant changes in the legal services market.

First, from LegalZoom to Rocket Lawyer, more affordable, standardized and commoditized services now exist in an industry long dominated by opaque, highly customized and expensive offerings only accessible on a regular basis to a limited part of the population.

Second, from ROSS to the Practical Law Company, to e-discovery and predictive coding, disruptive innovations are allowing traditional law firms and general counsel’s offices to boost their productivity and perform the same amount of work with fewer lawyers. New technologies are able to do tasks that lawyers -- particularly entry-level lawyers -- performed traditionally. This is hollowing out the job market for newly minted lawyers.

And third, disruptive innovations are breaking the traditional rationale for granting lawyers a monopoly on the practice of law. Just as disrupters like Southwest Airlines and Uber changed who could operate in highly regulated industries, if a nonlawyer aided by software can provide the same service as a lawyer, then it is not the public but the lawyers who are being protected by the legal profession’s monopoly on the provision of legal advice.

State regulators of bar licensure are taking note. Some states are beginning to experiment with providing non-J.D.s limited licenses to provide legal services that until now only J.D.s could provide. The state of Washington was the first to license legal technicians -- non-J.D.s who are specially trained to advise clients in a limited practice area, in this case family law. Akin to a nurse-practitioner, under new regulations, a limited license legal technician (LLLT) can perform many of the functions that J.D.s traditionally performed. Only two years old, this new model is already gaining traction outside of Washington; the bars in California, Colorado, Massachusetts, New York, Oregon and Utah are each considering similar steps.

Because there are fewer jobs for lawyers, fewer people are seeking to enroll in law schools -- hence the crisis.

When disruption is afoot, incumbents typically remain tethered to their longstanding habits to sustain themselves. In the context of an increasingly competitive marketplace for law students, this is playing itself out in a quest to retain prestige in the legacy system for ranking law schools, the U.S. News & World Report rankings. Law schools continue to chase prestige by luring students whose LSAT scores and undergraduate grade point averages will help them move up the rankings. They are attracting students by offering tuition discounts -- during the 2013-14 school year just under 40 percent of law students paid full tuition.

But this push to retain prestige in turn reduces revenues and places the schools in a vicious cycle as the expenditures to remain competitive and improve continue to escalate, as has been true in all of higher education.

Lawsuits challenging the veracity of claims that law schools make around job placement are increasing, and if a verdict goes against a law school, the floodgates against them could open that much wider.

On top of all these challenges, higher education itself is, of course, seeing a variety of potential disrupters emerge, all powered at least in part through online learning.

To this point, disruptive innovators have not directly attacked law schools by offering new versions of a legal education. But were entities to emerge that paired online learning, with its flexibility and competency-based learning attributes, with place-based boot camp-type clinical experiences that trained students to practice law in a more affordable and practice-oriented fashion, the pressure on law schools would only increase.

We see four possible solutions for nonelite law schools.

First, launching an autonomous entity is a proven way to combat the impact of disruption. By harnessing an existing law school’s superior resources to pioneer the disruption and create enough separation so the parent entity’s existing processes and priorities do not stifle the new entity, a law school-based educational start-up could itself become the first disrupter.

Second, schools could use online learning technologies as a sustaining innovation to improve learning and control costs. By blending online learning with face-to-face instruction, law schools could incorporate more active learning and professional skills development into the existing three-year educational model.

Third, they could specialize by creating programs that allow J.D. students to focus deeply on a particular area of law. Students could learn core subjects through online, competency-based programs and their in-person experience would focus on extensive training in a particular area of law through experiential learning courses, live-client clinics, simulations, capstones, directed research and writing, moot court and trial advocacy exercises, and field placements.

And, finally, innovative law schools could build new, non-J.D. degree programs that specialize in training students for careers that combine elements from law, business and government -- in international trade, for example -- but do not fit neatly into existing law, business or government schools and are less time-consuming and expensive than, say, a joint J.D.-M.B.A. Or they could offer new credentials that prepare non-J.D.s for the many fields that intersect with the law but do not require a J.D. degree, such as regulatory compliance.

The future is coming for law schools; the question is whether law schools themselves will play a role in shaping that future or be shaped by the cascading circumstances surrounding them.

Michele R. Pistone is a professor of law at Villanova University's Charles Widger School of Law and an adjunct fellow at the Clayton Christensen Institute. Michael B. Horn is a cofounder and distinguished fellow at the Clayton Christensen Institute and a principal consultant for Entangled Solutions, which offers innovation services to higher education institutions.

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Suffolk President, Facing Dismissal, Quits

Margaret McKenna (right), told Thursday that the board of Suffolk University was about to fire her, resigned. A Suffolk statement confirmed the resignation but offered no details. Earlier this year, board members were planning to fire McKenna even though she has strong backing from students, faculty members and alumni. Amid numerous protests on her behalf, the board and McKenna reached a compromise under which the board would adopt governance changes and McKenna would remain as president until the start of the 2017-18 academic year. Board members criticized some of McKenna's spending decisions, but many on campus supported those decisions and said that the board was engaged in micromanaging and trying to dictate the public relations firm with which Suffolk should work. Many of McKenna's supporters have also said that the board criticisms of her are sexist, in that some trustees appeared uncomfortable with a strong woman making decisions.

In a statement to The Boston Globe, McKenna said, “I fought a good fight against entrenched interests and a board that did not understand university governance.”

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Indictment: Westchester CC Coach Forged Transcripts

The former head men's basketball coach at Westchester Community College was indicted Thursday on charges that he forged transcripts of players to help them earn scholarships at National Collegiate Athletic Association programs.

According to the indictment, the former coach, Tyrone Mushatt, falsified the transcripts of eight star players to make it appear as though they received grades in courses they never enrolled in. He forwarded those transcripts to several Division I institutions, including St. John's University, Florida A&M University and Quinnipiac University. Mushatt's lawyer said the former coach is innocent.

"The defendant abdicated his responsibility as a college coach and brazenly and methodically subverted the integrity of the college athletic system," Catherine Leahy Scott, New York's inspector general, said in a statement. "His repeated abuse of his authority violated the trust instilled in his position and undermined students who work hard, both academically and athletically, to achieve their dreams."

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Louisville President Resigns, but Plans Foundation Role

University of Louisville President James Ramsey officially resigned late Wednesday, ending a 14-year tenure that descended into controversy.

Ramsey's resignation, effective immediately, was accepted at a special Board of Trustees meeting that stretched roughly seven hours and included extensive negotiations, according to The Courier-Journal in Louisville. The university president’s contract would have run through 2020, but he agreed to offer his resignation earlier this year when Kentucky Governor Matt Bevin overhauled Louisville’s Board of Trustees. Ramsey also offered to serve for a year as interim president, but the new board rejected the idea. The two sides reached a deal that will pay Ramsey $690,000 -- the equivalent of two years of his university salary.

But Ramsey plans to continue at the University of Louisville Foundation, he said in a statement issued through his lawyer. Ramsey is the foundation’s president, earning about $8 million between 2012 and 2014 in the role. He said he plans to continue to work “in whatever capacity the foundation board thinks best.” Ramsey’s future with the foundation will not be decided until September at the earliest, according Ulysses “Junior” Bridgeman, who chairs both the foundation and university boards.

Ramsey’s resignation comes amid a legal battle over whether Kentucky’s governor had the power to dismiss and replace Louisville’s Board of Trustees. Louisville Provost Neville Pinto will lead the university while it searches for a new president.

Michigan Settles With Former Grad Student

The University of Michigan will settle with a former graduate student for $165,000 over her dismissal from an engineering program in 2011, the Associated Press reported. Michigan denied Jennifer Dibbern’s claims that it retaliated against her for her efforts to unionize research assistants and to change the campus antiharassment policy, but said it wanted to end a lengthy, expensive legal battle.

A federal judge had dismissed most of Dibbern’s claims prior to a trial scheduled for June, based in part on documents suggesting she had been warned repeatedly that she wasn’t spending enough time in the lab, according to the AP. Yet U.S. District Judge Sean Cox reportedly said Dibbern had shown evidence of a “casual connection” between her dismissal and union activities. Dibbern also reported being sexually harassed by male students. “We resolved the case to everybody’s satisfaction,” said Dibbern’s attorney, David Blanchard.

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