The Assembly of the National Association for College Admission Counseling voted Saturday to amend its ethics code to state that colleges should "not ask candidates, their schools, their counselors or others to list or rank their college or university preferences on applications or other documents." The move comes amid criticism of the practice, which some colleges have used to make admissions or financial aid choices, rewarding those who seem most likely to enroll. Critics have said that the practice is particularly troublesome given that many applicants don't know how colleges will use the information. The Education Department in August said it would stop sharing this information with colleges.
W. Kent Barnds, executive vice president and vice president for enrollment, communication and planning at Augustana College, wore a sandwich board to the opening night reception at NACAC urging Assembly members to be careful about approving additions to the ethics code. In an interview, he said Augustana does not ask applicants where they are applying and to rank their choices. But he said Augustana does do some things that come close to that, and while he's been assured by NACAC leaders that he would not be violating the ethics code by continuing these practices (which are in place at many colleges), he was worried about seeming to possibly violate the policy.
For example, he said that Augustana asks, postadmission, if the college ranks first, in the top three or top five of an admitted applicant's choices. And Augustana asks applicants placed on the wait list "Are we your first choice and will you enroll if admitted?"
Barnds explained that the rationale for such questions is that they "help prioritize counseling outreach and ensure the others involved in recruiting are focused on those who are most interested." He added, "If we had limitless resources this wouldn't be necessary, but we have to try to be efficient when possible."
As director of admissions at the College of Holy Cross, one of the 80 colleges and universities that have joined to launch the coalition, I am delighted -- and encouraged -- to be part of this effort to improve and reform the college admissions process for all students.
In my 36 years in college admissions, I have seen the stress and angst of students during the college search grow exponentially each year. Many students are under enormous pressure (some of it self-imposed, much of it driven by a marketplace focused on rankings and test scores) to get into the “right” college. Too often, students don’t devote time and energy to truly thinking about who they are, who they want to become and how their choice of college can help them achieve their goals. In addition, too many talented students are opting out of or severely limiting their college search because of the perception that a college is out of their and their family’s financial reach.
The coalition’s online tools promise to alleviate both of those obstacles. That will benefit not only high school students in navigating their search, but also colleges like mine in recruiting and enrolling our classes. The tools will drive students to start the college search much earlier and help in finding a diverse set of colleges and universities that will invest in them financially and academically.
Providing a way to start building a digital portfolio early in their high school career will, I hope, encourage more and more students to give more time and thought to what they want out of college. I also am excited that the application process promises to be a resource for first-generation college students and those from underrepresented groups or low-income households. For example, a student from a low-income background can now use the collaborative platform to invite mentors, advisers, a parent and others to engage in a dialogue. They can provide feedback directly on the platform and let the student know if what he or she is producing is on the right track. I see enormous possibilities for students in these groups to be empowered by the options and flexibility this platform will provide. I also hope that starting earlier in the process will give them a college mind-set.
At Holy Cross, we use a holistic admissions process and evaluate every aspect of an applying student’s background, experience and achievement in order to work toward the diversity of a class and the campus community as a whole. Currently the admissions office evaluates students based on the four-year story they tell us through their transcripts, essays and interviews -- a file that is typically put together in a few months. The coalition tool will allow students to spend even more time and reflection on their applications. The new tool will give high schools across the country a free and sophisticated system that has not been available to them in the past.
At Holy Cross, we are committed to building a campus community that represents diversity in all respects, including cultural, ethnic, racial, socioeconomic and geographic. For us, diversity is a constant work in progress, and we seek students who will thrive in and contribute their talents and perspectives to our community. The coalition’s direction and tools will help us get even better at meeting these goals. These tools -- across the board -- will encourage students to think about college earlier in the process and also help them to find an alternative way to represent themselves beyond essays and SAT scores.
Holy Cross became SAT optional in 2006. Almost 10 years later, I can say with confidence that becoming SAT optional has brought our college very positive results. The first classes to be admitted under the new policy -- beginning with the Class of 2010 -- have been more geographically and ethnically diverse than previous classes. The percentage of ALANA (African-American, Latin American, Asian-American and Native American) students went from 17 percent in 2006 to 21 percent in 2010 to 24 percent this year.
As a Jesuit institution, Holy Cross places a high value on the unique combination of background, experience and personal qualities in each individual and the opportunity to learn from many life situations. As an alternative to the Common Application, I expect that the coalition’s application will work with our current admissions process in choosing future classes. That being said, it won't be without challenges for our staffing and processes. But we will use those challenges to create opportunities and adapt to the changing admissions needs. I eagerly look forward to reading the applications from students applying to the Holy Cross who opt to use the new platform.
Ann McDermott is director of admissions at the College of the Holy Cross.
Catholic University of America announced Monday that it is dropping a requirement that undergraduate applicants submit SAT or ACT scores. “This policy implements the findings of our research: that a student’s academic program in high school and his or her classroom performance are the best predictors of academic success,” said a statement from President John Garvey. “We recognize that standardized tests can sometimes present an impediment to students, especially those from underrepresented backgrounds. We want to assure all potential applicants to the university that their record of achievement in high school is the foundation of our review for admission.”
Hampshire is the only college that not only doesn't require the SAT, but won't look at applicants' scores. The college is no longer ranked by U.S. News -- and it may have just had its best admissions year ever.
Dartmouth College will no longer be need blind in admitting international students, starting with the next admitted class (the class of 2020). The college had previously been one of a small number of American institutions that didn’t consider financial need in admitting international students under a policy that was in place for the classes of 2012 through 2019.
Dartmouth will continue to meet 100 percent of financial need demonstrated by admitted international students, and remains need blind in admitting U.S. citizens and permanent residents, applicants with refugee or asylum status in the U.S., and undocumented students in the U.S., according to a university spokeswoman.
“Our goal is to increase and stabilize the population of international students on campus, and to enroll a population that is geographically, culturally, ethnically and socioeconomically diverse, and which is robust and sustainable. Financial need will be considered as just one of many factors,” Dartmouth’s director of media relations, Diana Lawrence, said in an email.
An education consultant who was found guilty by a Massachusetts jury of defrauding a Hong Kong family of $2 million was sentenced Thursday to five years in prison, and ordered to repay the family $839,000, The Boston Globe reported. Mark Zimny was charged in the case with claiming that, for fees, he could get their sons into top colleges, and he made these claims with no authority from the colleges.
Two more colleges have announced that they are ending requirements that all undergraduate applicants submit SAT or ACT scores. The two latest to do so (with links to their announcements) are Cornell College, in Iowa, and Rivier University, in New Hampshire.
Most previous efforts to introduce transparency to college financial aid have not resulted in their intended changes. But a new policy that the White House announced this past Sunday has been described as a game changer. And it is.
Beginning in 2016 for the 2017-18 academic year, the Free Application for Federal Student Aid will be available earlier -- in October rather than January -- and students will be able to use income information from tax returns completed two years before they apply rather than the previous year. Allowing students to use this so-called prior-prior year (PPY) income data for the FAFSA moves the financial aid process forward in unprecedented ways.
When I began my career in admissions 24 years ago, my standard spiel included the following line: “Don’t rule out any college because of its sticker price, because you have no idea how much any college will cost until you apply, get admitted, and hear about scholarships and financial aid.” That line is just as relevant today, despite the changing landscape for higher education and admissions.
It has not been the most reassuring statement for students, and it has assumed a leap of faith from many families that we’ve not yet earned. But it has represented the reality of the college search and selection process. That reality has opened colleges and universities up to criticism that we are being elusive about cost and price and have not been providing the transparency we should to close the deal on a four-year partnership with students and families.
It has been a problematic aspect of the college search and selection process, but one on which work has continued to be done, with varying levels of success, to introduce simplicity and clarity.
First, there was the U.S. Department of Education’s mandated Net Price Calculator (NPC). But unfortunately, the NPC has done nothing to address the wait-and-see approach to paying for college. Instead, the NPC simply added another layer of complication and estimation that does nothing to provide the kind of insight we had hoped to give students, simplify the process of applying for financial aid or help families coming to terms with final cost of an advanced degree. (The truth is that, for many colleges, the NPC added more administrative costs, which are passed along to students.)
The Department of Education and the Gates Foundation have also called for simplifying the FAFSA as the solution. But higher education and the financial aid world seem to have only lukewarm support for making the FAFSA easier, because it could be oversimplified to the point that it is no longer useful or accurate. And some people predict that such efforts will lead more colleges to use more customized institutional forms or adopt other standardized applications for financial aid like the College Board’s College Scholarship Service (CSS) Profile.
This spring the National Association of Student Financial Aid Administrators issued a report about implementing prior-prior year income data for the FAFSA and some of the implications. Are there concerns and uncertainties about it? Yes. Will this force colleges and universities to change? Yes. Will traditional admissions practices be impacted? Yes. Will other enrollment professionals and I have to get creative to respond to a new admissions calendar? Yes.
Yet, despite those uncertainties and concerns, PPY, a truly student-centered solution, is ultimately good for the college search and selection process and the feds should be commended for this forward-thinking simplification of the financial aid process. Most important, will it simplify processes for families and make our complex system a bit easier for them to navigate? Undoubtedly.
Some of the major benefits include:
PPY will allow students to file their FAFSA much earlier. Instead of waiting until Jan. 1, after college applications have mostly been submitted, the financial aid application process now will align more closely with timelines for the traditional application process. PPY relies on tax returns and information completed before the senior year, so aid awards can be given much earlier in the recruitment and admissions process, consequently providing students and their families with valuable information about cost earlier.
Some within higher education circles will complain that this new timeline may result in more “shopping” by families from institution to institution, but I can’t imagine it being any worse than it is already. Imagine being able to provide real-time financial aid information to a student when they are most excited about your college, rather than telling them they have to jump through a bunch of hoops and then wait weeks, or even months.
PPY will allow most students to use the IRS’s Data Retrieval Tool. PPY would be a dream come true for those who advocate for simplicity. The Data Retrieval Tool, which is one of more positive developments that we’ve seen to improve the financial aid process in recent years, could be used to complete a FAFSA more accurately and with greater ease.
Moreover, since the FAFSA and financial aid award time frames have not kept pace with that of the college search, using PPY would eliminate the estimating that inevitably leads to confusion, delays and other potential problems in the financial aid process. PPY would also be friendlier to family-owned businesses and those students with complicated tax situations, often requiring extensions beyond April 15 for tax filing -- which does not allow some families to complete accurate tax information during what is now known as financial aid season. And since universal college decision day is May 1, these families often have to make a college choice without all of the necessary information.
PPY will result in more students accessing aid for which they are eligible. Because PPY relies on existing tax information and a new FAFSA could be populated using the Data Retrieval Tool, it has the potential to be more inviting for students who are turned off by the perceived complexity of the FAFSA and therefore opt not to complete it. Why wouldn’t we want to make it easier for these students to apply for and actually receive aid for which they are eligible, instead of having them opt out and ultimately miss out?
These students are likely to take out student loans to pay for college or perhaps take a semester off to earn tuition money -- only never to return. PPY is about access and choice, which are two of the most important defining qualities of the U.S. higher education system. Everyone should be excited about the prospect of greater accessibility to a college degree and realistic choices for paying for it.
If our goals are to provide earlier information about cost, to simplify the application process and to increase access to higher education and to financial aid available, then PPY -- regardless of the potential complications and anxiety for public policy makers and higher education professionals -- is one of the most important changes to the financial aid process in a generation. And, for me, it’s a great development because it is a win for students.
Kent Barnds is vice president of enrollment, communications and planning at Augustana College.
While the U.S. Department of Education’s College Scorecard website may be a scaled-back version of what President Obama first announced on the State University of New York’s own Buffalo campus in 2013, it will be a useful tool for providing the information students and their families need to make decisions about college costs and return on investment.
We agree with President Obama: it’s not a moment too soon for colleges and universities across the nation to be held to a standard of transparency and accountability. The bottom line is that if we really want to take a bite out of student debt, we have to help students understand the true cost of college and what it is they’re paying for. The College Scorecard, which provides new measures of student outcomes at specific colleges and universities -- including graduation rates, median salaries and loan repayment rates -- is an important step in the right direction. Increasing college completion ought to be the next.
While SUNY is proud to offer fair and predictable tuition that is the most affordable of public colleges in the Northeast, we know that controlling tuition alone will not solve the debt crisis. There must also be a strong commitment to ensuring that students finish their degrees as quickly as possible, without taking unnecessary courses and thus ringing up additional cost.
SUNY has committed to increasing the number of degrees awarded annually from 93,000 to 150,000 by 2020. We’re going to ensure that more students complete on time at lower cost. And in doing so, we will expand access to what we know is one of the most valuable commodities in today’s society: a high-quality college degree and an educational experience that has prepared each graduate for workforce success.
SUNY is already a leader when it comes to student completion and achievement, in part because we have created and expanded programs that help students get their degree. Our four-, five- and six-year graduation rates for baccalaureate students surpass those of our national public peers, and the same is true of our two- and three-year graduation rates at the associate level. We launched our own financial literacy tool, SUNY Smart Track, which ensures that students and families understand their borrowing options and responsibilities; we adopted the nation's most comprehensive seamless transfer policy; and we are significantly expanding online course offerings through Open SUNY.
However, we know that until every student completes, we have more work to do.
We recognize the need to continuously improve and welcome effective ways to do so. I am pleased to see that the metrics included in the Scorecard mirror those used to ensure quality through SUNY’s own performance management system, SUNY Excels. In fact, the 64 campuses of SUNY are currently at work fine-tuning performance plans for how they will answer a systemwide call for improved retention and graduation rates, greater financial literacy among students, expanded applied learning and research opportunities, and more. The College Scorecard could help us measure our progress on some of those goals, both within SUNY and in comparison to others nationally. It will allow us to identify the programs and interventions that really move the dial on student completion so we can take them to scale across our university system.
I am especially encouraged by the administration’s commitment to adding Student Achievement Measure (SAM) data, which accounts for the outcomes of transfer students, to the Scorecard. A large number of students move in and out of institutions or transfer without a degree, which means that many colleges and universities have a majority of students that the federal system would otherwise not count. Throughout this process, I have stressed the importance of SAM, joining my colleagues in the Association of Public and Land-grant Universities just recently in a final push to use this data because it is so vital in providing students and their families with the complete picture on degree attainment. At SUNY alone, nearly 30,000 students transfer annually among our institutions, and last year, 35 percent of all our undergraduate degrees were awarded to transfer students.
In pivoting from the original proposal to rate colleges and universities -- many of which have significantly different missions and serve vastly different student bodies -- and ultimately adding in SAM data, the Scorecard will also account for the diversity of institutions and the students they serve. As a public institution with a founding commitment to access for New Yorkers, we see transparency and accountability as fundamental to helping parents and students understand opportunities and challenges as they navigate an increasingly complex cradle-to-career pipeline.
I applaud President Obama and Education Secretary Arne Duncan for recognizing, as SUNY has, that data must be a driving factor as higher education works toward continued improvement. I look forward to working with my colleagues in higher education and with our federal partners in a continuing effort to bring to light the most comprehensive and accurate data available to help students make informed choices.
Nancy Zimpher is the chancellor of the State University of New York.