The carnage and manhunt in Boston last week obliged the Digital Public Library of America to postpone its grand opening festivities at the Boston Public Library until sometime this fall. So sudden a change of plans could only create a logistical nightmare. The roster of museums, archives, and libraries participating in DPLA runs into the hundreds, and the two-day event (Thursday and Friday) was booked to capacity, with scores of people on the standby list. But the finish line for the marathon was just outside the library, and rescheduling unavoidable.
The delay applied only to the gala, not to DPLA itself: the site launched on Thursday at noon, E.S.T., right on schedule. The response online has been, for the most part, enthusiasm just short of euphoria. The collection contains not quite 2.4 million digital “objects,” including books, manuscripts, photographs, recorded sound, and film/video. More impressive than the quantity of material, though, is how much thought has gone into how it’s made available.
That’s true even of the site’s address: DP.LA. I’ve seen at least one grumble about how anomalous this looks. Which it does, but in a good way. Even if you forget the address, it takes no effort to reconstruct. The brevity of the URL makes it convenient to type on a cellphone; when you do, the site’s homepage is readily navigable on the small screen. That demonstrates an awareness of how a good many visitors will actually use the site – more so than is often the case with library catalogs online.
DPLA is the work of people who understand that design is not just icing on the digital cake, but a significant (even decisive) factor in how we engage with content in the first place. They have made available an application program interface (API) for the site, which is a very useful thing indeed, according to my source in the geek community. With the API, users can create new tools for sorting and presenting the library’s materials. Combine it with a geolocation API, for example, and you could put together an application displaying the available photographs of the street you are on, organized decade by decade.
The library’s potential for assembling and integrating an incredible range of documents and knowledge is almost unimaginable. Excitement seems appropriate. But in describing my own impressions of DPLA, I want to be a little more qualified about the enthusiasm it inspires. Things are not nearly as far along as some comments have implied. This isn’t just naysaying. The site is currently in its beta version, and many of my points will probably be nullified in due course. But it’s better to be aware of some of the limitations beforehand than to visit the site expecting a digital Library of Alexandria.
One thing to keep in mind is that DPLA is not so much a library as an enormous card catalog, with the “shelves” of books, photographs, and so forth being the digital collections of libraries and historical societies, large and small, all over the country. The range of material offered through the Digital Public Library of America reflects what people running the local collections have decided to digitize and make available. What DPLA gathers and makes searchable is the metadata: descriptions of what a document contains (its subject, origins, copyright status, and so on) and of its characteristics as a digital object (size and file type).
The DPLA “card” gives the available information about an item, often accompanied by a thumbnail image of the book cover, manuscript, etc. – along with a link taking you to the digital repository in which it appears. DPLA puts the metadata into a standard format. But much of the content-description will inevitably be done by local librarians and archivists, making for a considerable range in detail. Often the DPLA entry will provide a bare minimum of description, though some entries run to a paragraph or two.
But the entry is only as strong as its link. It seemed appropriate to make one of my earliest searches at the Digital Public Library for the quintessential American poet Walt Whitman. There were 52 hits, with 9 of the top 10 being manuscripts of his letters in the Department of Justice collection at the National Archives. Not one of the links for the letters worked. By contrast, I had no trouble getting access to photographs of the poet held by the Smithsonian Institution.
This proved par for the course. Most links worked -- but out of two dozen entries for items in National Archives, only one did. It’s hardly surprising (gremlins have a strong work ethic), but it shows the need for troubleshooting. Users of the library can be expected to point out such glitches, if encouraged to do so. It might be worth adding a widget that would appear in each record allowing users to flag an inoperative link, a typographical error, or some problem with the content description. It's true that the site has a contact page, but people are more likely to report errors if they are encouraged to do so.
Continued thumbing through the catalog demonstrated how early a stage DPLA is in accumulating its collection – and how much fine-tuning its search engine may need.
Entering “Benjamin Franklin,” you get more than 1,400 results. Out of the first 30, all but 3 are documents (usually death certificates) for people named after the inventor and statesman. A toolbar on the left allows the user to refine the search in various ways – but the most useful filter, by subject, is at the very bottom and easy to overlook.
It was encouraging to get 17 results when searching for Phyllis Wheatley, the first published African-American poet, but 15 of them led to records from the 1940 census, by which point she had been dead the better part of 150 years. Only one of the other two was at all germane to her as historical figure. The other concerned an Atlanta branch of the Young Women’s Christian Association named in her honor.
I expected to locate just a few things about the Southern Tenant Farmers Union of the 1930s, but in fact got no hits at all. At the other extreme, DPLA has records for more than 90 items pertaining to the Ku Klux Klan – photographs, handbills, and cartoons, both pro- and anti-. Quite likely these were among the most striking and attention-grabbing items in various collections, and were digitized for use in print publications and online. It's concrete evidence that the Digital Public Library of America's offerings will be only as representative as the decisions made by the contributing institutions.
A number of foundations and government agencies have lent their support to DPLA, and its progress towards incorporation as a 501(c)3 organization should make it an even more appealing destination for the big philanthropic bucks. But important as funding certainly is for the library’s future, what it will ultimately be decisive for its success is a massive infusion of intellectual capital. Some of it will come from code writers hacking out new applications using the library's metadata and API. More than that, though, DPLA will need to encourage the participation and the expertise of people using the site. It's an impressive foundation and scaffold, but it's up to scholars, librarians, and other knowledgeable citizens to build the library, from the ground up.
While in Iceland a few weeks ago, I tried to work up the nerve to try hàkarl, one of the local delicacies. It is prepared by burying chunks of Greenland shark meat in the ground for a few weeks so that it can “ferment” (the nicest word possible here), after which it is unearthed and kept in a smokehouse until extra tasty. The smell goes on for miles. One tourist compared it to “a tramp’s socks soaked in urine.” The flavor, everyone says, is not nearly as bad as the aroma, although the description alone is sufficient to tickle the gag reflex.
My suspicion was that the hàkarl tradition began with one drunken Viking daring another to eat putrid seafood. On first arriving in Reykjavik, I felt up to the challenge, if only because clogged sinuses had deprived me of smell and taste for a week. But Iceland has the world’s cleanest air, and after breathing it for a couple of days, my senses were functional, even keen … and I flinched. My wife was unable to contribute to the YouTube subgenre of “tourist eats hàkarl” videos. Clearly no Viking blood flows in these veins.
Be that as it may, I could tell, by the time we left, that the city itself had a smell -- distinctive and unpleasant, like rotting eggs perhaps. It came from the sulfurous fumes emitted by Iceland’s geothermal springs. The island sits atop (or rather, was created by) the ridge or boundary between the North American and Eurasian tectonic plates. As they move apart from each other, heat surges up from beneath the earth’s crust – hence the volcanoes, and frequent minor earthquakes, as well as water so hot you can boil an egg in it.
Returning to my desk a few days later, I found, atop the clutter, a book showing the glowing mouth of a volcano on its cover, with the title Why Hell Stinks of Sulfur: Mythology and Geology of the Underworld by Salomon Kroonenberg (Reaktion Books, distributed by the University of Chicago Press). The topic had sounded intriguing before our trip. Now the title itself promised to keep the vacation mood alive just a little while longer.
Kroonenberg is emeritus professor of geology at the University of Delft, in the Netherlands – and Why Hell Stinks of Sulfur seems very much a professor emeritus’s book. It blurs the line between memoir (or travelogue) and a pedagogically compelling exposition of the author’s field. And the author wanders across that field guided by his own sui generis map. As far as I know, “the underworld” is not a contemporary geological concept. It leads him across an enormous and various range of ancient and modern literature concerning the world beneath our feet. The earth sciences become part of the humanities, and vice versa. The treatment is essayistic (comparisons to Stephen Jay Gould come to mind occasionally) yet the volume coheres as a whole. It is the work of someone who knows not only his subject but the history and sources of his own mind. This might be called full intellectual maturity, a ripening; the quality is rare.
Kroonenberg’s point of departure is the contrast between the crystalline transparency of the heavens above -- where we can see objects billions of miles away, weather permitting – and the opaque universe beneath our feet: “the most unknown part of our planet, despite the fact that the center of the Earth is no further away than London is from Chicago.” The deepest location most of us will occupy for very long is six feet under, and not out of curiosity. The association of the underworld with darkness and death comes naturally, and the heroes who travel in its realms (Orpheus, Anaes, Dante, etc.) usually go there because they’ve lost someone. In the case of Jesus – according to the pseudepigraphal Gospel of Nicodemus – the trip is a mission to subdue Satan and lead “Adam and all the saints out of hell.”
Following the geographical references and descriptions in these and other accounts of subterranean visits, Kroonenberg goes in search of the real-world sources of how the underworld has been depicted – the original river that becomes mythologized as Styx, for example. Kroonenberg is often pursuing suggestions left by explorers and scholars over the centuries. Their lives and writings become part of the narrative, along with the author’s own travels and his explanations of geological phenomena.
The author moves through history in a crablike fashion -- from ancient and medieval stories to recent knowledge of the earth’s structure, but never through the shortest possible route of compare-and-contrast exposition. Alongside the fictional or legendary figures, more and more historical figures appear as the chapters proceed, bringing their speculations on stage. (Leonardo da Vinci drew a reasonably good cross-section of the Earth, showing the layers beneath its crust. René Descartes “was the first to assume that the core of the Earth was hot.”)
All the while, Kroonenberg’s personal recollections weave in and out of the text, from his childhood scientific interests to aspects his career, such a collaborating with specialists in pedology, the study of dirt, while working at an agricultural school:
“Experienced soil surveyors roll a small clump of soil into a sausage and stick it into their mouths, chew it, ponder it for a while, and then pronounce their verdict: light loam, 15 percent clay. And then it starts, as there is always more than one pedologist around the pit at any one time. They take turns to jump in, pick at the wall, and taste the soil: ‘I think it’s heavy loam, 20 percent clay.’ … There are endless discussions on the basis of qualitative, subjective observations, where the lack of statistical evidence is compensated for by years of experience in hundreds of pits. Bullshit around the pit, that’s what we call it.”
Not surprisingly, one of the author’s favorite books as a child was Journey to the Center of the Earth, by Jules Verne, in which the narrator and his uncle, Professor Lidenbrock, gain access to the subterranean world through a volcano in Iceland. Kroonenberg recalls that the uncle was “an irritable and conceited scholar who gave a not particularly popular course on mineralogy” and gathered knowledge “for himself and not for others.”
In the Scholastic Books edition of Verne’s novel that I read constantly as a kid, that little bit of characterization was left out. Perhaps the editors worried that it was too unflattering a picture of a teacher. In any case, Kroonenberg himself is nothing like the uncle, if his book is anything to go by. It makes me want to go back to Iceland to have a look at that volcano. Next time, I might also sample a bit of hàkarl, or, failing that, chew some dirt.
The Digital Public Library of America, an online repository of the nation's historical and cultural riches, will launch as scheduled tomorrow, though its formal opening event has been canceled by Monday's attacks in Boston, the project's director announced Tuesday. In the statement, Dan Cohen noted that the bombings took place in close proximity to the Boston Public Library, where the opening event was to be held. (That is also right near the finish line of the Boston Marathon, the target of the attacks.) The fact that the area near the library has been closed, and the need for the library's staff members, "like so many other honorable public servants in Boston, ... to be there for the surrounding community first," make canceling the event the obvious choice, he said. A larger event will be held in the fall.
But "[t]he new DPLA site will still go live at noon ET on Thursday as planned, and we look forward to sharing the riches of America’s libraries, archives, and museums. Although we have canceled all of the formal events, DPLA staff will be available all day online, and informally in person in the late afternoon in the Boston area (at a location to be determined), for those taking their first look," Cohen said. "I see the building of a new library as one of the greatest examples of what humans can do together to extend the light against the darkness. In due time, we will let that light shine through."
When I was young I trained as an actor and as a reader of poetry, particularly metered verse. I’m accustomed to delivering keynotes and making other kinds of presentations. I also have experience as a singer — I was in a reggae band in Britain when I was young, though perhaps this isn’t the best testament to my abilities. As soon as I left the band had two top-20 hits in a row.
I felt passionate about narrating this book because it is not only an analysis of such things as the vulnerability of the education system and the easy accessibility of guns, it is also a deeply personal account of my experience before, during, and after the rampage attack on the campus. Though I reported the English department’s concerns about Seung-Hui Cho to many units on campus, and though he did eventually seek help from campus counseling, at his hands, we still experienced the worst college shooting in history. I wrote the book because it seemed inevitable that other attacks would occur, especially if we as a nation didn’t learn from the errors and missteps of the past.
It was my responsibility to utter the words I had written. Honest, open communication is the only meaningful gift we have to give to those who lost loved ones in the attack. At the end of the book I apologize to the victims' families for not being able to prevent this horror. How could someone say these words on my behalf? It’s not the kind of responsibility you can delegate.
It wasn’t until it was confirmed I could narrate the book that I realized I didn’t know if I could do it. Although I had read excerpts from it during readings and keynotes, reading the book aloud all the way through was a different matter altogether. What would I do when I reached the part about how I learned the perpetrator was an English major with whom I had worked? How would I get through the chapter "A Boy Named Loser," ("Loser" was Cho’s own name for himself) — a chapter in which I describe Cho’s agonized, menacing silence as he sat in my office, wearing his reflective sunglasses indoors?
But there was no point in focusing on what ifs. Best take the bull by the horns, my late mother would have said, her remembered voice always a source of consolation. We would be recording for six hours a day for about a week. In readiness, I bought honey-and-lemon throat lozenges and made a strong flask of mint tea. To warm up my voice on the 10-minute drive to the studio, I sang songs from The Sound of Music: "Edelweiss," "My Favorite Things" and "I Have Confidence in Me" — which I didn’t. Nevertheless, I sang with gusto, trusting in the power of Rodgers and Hammerstein and the fact that my car was soundproof.
I must have looked more eccentric than usual as I drove along Blacksburg’s winding country roads doing an impersonation of Fraulein Maria. But it made the process less daunting — as if I were still the homely-looking Anglo-Jamaican girl who used to belt out songs like "Singin’ in the Rain" as she trudged through a downpour on the way home from convent school; as if I were still the person I was before tragedy almost felled me like a tree, and, for a time at least, robbed me of the ability to sing at all.
Originally, I was supposed to travel to Maryland or DC to do the recording — a four-and-a-half hour drive from Blacksburg. It would mean staying in a hotel far from the comforts of home. I didn’t look forward to it. But Bruce Kitovich, the producer Audible assigned me, went out of his way to find a studio here in Blacksburg. It was a thoughtful thing to do, and it allowed me to meet Earl Norris, musician, owner, and operator of Four Loud Barks studio. As it turned out, Earl’s wife and my husband knew each other from way back. As soon as I entered Earl’s studio I felt at ease.
Apparently, according to Bruce, it’s not as unusual as it used to be to have authors read their own work. Not surprisingly, perhaps, this is especially true for memoir. If the recording is straightforward — and it often is for nonfiction — Audible’s in-house team checks the finished recording for quality control and decides which sentences need to be re-recorded. It’s a relatively speedy and efficient process that takes a matter of weeks.
We began recording the book on Sunday January 13, a mere three weeks after the heartbreaking attack at Sandy Hook Elementary in Connecticut. Early the next morning, my husband’s mother died. Mama Edna was a lovely woman — the kind of mother-in-law you hope you will be blessed with. I was even more concerned I wouldn’t be able to get through the recording without becoming emotional. Surprisingly, however, the process was one of the most calming experiences I have ever had.
Something strange happens when you record your own book. The relationship you have to your own words shifts and alters. You deliver a sentence in a particular way, stumble, then reread it with a completely different emphasis, one that can catch you by surprise. You hadn’t realized that was what you meant when you wrote the sentence, but it’s suddenly clear that of course that’s what you were trying to say. You are speaker and auditor, author and interpreter. You hear words anew.
I sat alone in Earl’s room-sized studio, a ribbon microphone a few inches from my mouth. I had been experiencing severe back pain for several weeks, so I sat in a chair with my elbows propped up by fat green pillows. This brought the book closer to me and meant I didn’t have to bear its physical weight while I read. Through the headphones my voice came back to me as not quite mine, as if someone else — a close relative, my mother, perhaps?— was speaking. It’s a strange sensation. Having done many radio interviews, I was accustomed to the aural intimacy of exceptionally sensitive headphones, but it was different this time. I was able to read the book out loud all the way through because it was a disembodied voice doing the reading — a projection and personification of sorts.
It occurs to me now that this process is much like the writing process we engage in as poets and novelists. When we teach creative writing, we talk about finding our voices, not simply because we want to assert our own identities, but because the voice is the guide leading us to the next place. It finds us when we’re lost and puts us back on the path towards revelation. Or at least we hope it does. Though I was in the Four Loud Barks studio on the other side of Earl’s garage while Earl was in the basement of his house several rooms away, I wasn’t alone. Not only did I have my own voice to keep me company, I had Earl’s voice, too, coming through the headphones. He listened intently to what I read and made sure it sounded O.K.
Today -- April 16, 2013 -- marks the six-year anniversary of the Virginia Tech shootings. In interviews I am often asked whether or not I have been able to move on from what happened. I try to explain that you don’t move on completely from calamities like this. What you can do with the help of friends and loved ones, however, is find a way to reconcile yourself to what has happened — or maybe, if you’re lucky, a way back to laughter again. In my case, I had to find a path toward forgiveness not only of the perpetrator but also of myself for not being able to prevent such a terrible tragedy from occurring in my beloved community. It is a long arduous journey — one I have to admit I am still on. I am grateful for the voices that accompany us, grateful that they serve to remind us of the world’s steadfast, indestructible beauty.
Fredrik Logevall, a Cornell University historian, and Sharon Olds, a professor of poetry at New York University, were among the recipients Monday of Pulitzer Prizes for their written works.
Logevall, John S. Knight Professor of International Studies and Professor of History at Cornell and director of the Mario Einaudi Center for International Studies, won one of the coveted awards for Embers of War: The Fall of an Empire and the Making of America's Vietnam (Random House), his study of how U.S. leaders enmeshed the country in a fateful war. Olds, who teaches in the graduate creative writing program at New York University, received her Pulitzer for Stag's Leap, (Alfred A. Knopf), which her citation describes as a "book of unflinching poems on the author’s divorce that examine love, sorrow and the limits of self-knowledge."
Whether we're slaving over a scholarly article or a textbook, or knocking off streams of memos and e-mails, virtually all of us write constantly -- and we can do it better and more meaningfully, Mike Rose argues.
"Mad Men" returns to cable television this coming Sunday, continuing its saga of mutable identities and creative branding at a New York advertising firm during the 1960s. Or at least one assumes it will still be set in the ‘60s. How much narrative time lapses between seasons varies unpredictably. Like everything else about the show, it remains the network’s closely guarded secret. Critics given an early look at the program must agree to an embargo on anything they publish about it. This makes perfect sense in the context of the social world of "Mad Men" itself: the network is, after all, selling the audience’s curiosity to advertisers.
A different economy of attention operates in Mad Men, Mad World: Sex, Politics, Style & the 1960s, a collection of 18 essays on the program just published by Duke University Press. It’s not just a matter of the editors and contributors all being academics, hence presumably a different sort of cultural consumer from that of the average viewer. On the contrary, I think that is exactly wrong. Serialized narrative has to generate in its audience the desire for an answer to a single, crucial question: “And then what happens?” (Think of all the readers gathered at the docks in New York to get the latest installment of a Dickens novel coming from London.)
Of course, the contributors to Mad Men, Mad World write with a host of more complex questions in mind, but I don’t doubt for a second that many of the papers were initially inspired by weekend-long diegetic binge sessions, fueled by the same desire driving other viewers. At the same time, there’s every reason to think that the wider public is just as interested in the complex questions raised by the show as any of the professors writing about it. For they are questions are about race, class, gender, sexuality, politics, money, happiness, misery, and lifestyle – and about how much any configuration of these things can change, or fail to change, over time.
Many of the essays serve as replies to a backlash against "Mad Men" that began in the third or fourth season, circa 2009, as it was beginning to draw a much larger audience than it had until that point. The complaint was that the show, despite its fanatical attention to the style, dress, and décor of the period, was simple-mindedly 21st century in its attitude toward the characters. It showed a world in which blunt expressions of racism, misogyny, and homophobia were normal, and sexual harassment in the workplace was an executive perk. Men wore hats and women stayed home. Everyone smoked like a chimney and drank like a fish, often at the same time. Child abuse was casual. So was littering.
And because all of it was presented in tones by turn ironic and horrified, viewers were implicitly invited to congratulate themselves on how enlightened they were now. Another criticism held that "Mad Men" only seemed to criticize the oppressive arrangements it portrayed, while in reality allowing the viewer to enjoy them vicariously. These complaints sound contradictory: the show either moralistically condemns its characters or inspires the audience to wallow in political incorrectness. But they aren’t mutually exclusive by any means. What E.P. Thompson called “the enormous condescension of posterity” tends to be a default setting with Americans, alternating with periods of maudlin nostalgia. There’s no reason the audience couldn’t feel both about the "Mad Men" vision of the past.
See also a comment by the late Christopher Lasch, some 20 years ago: “Nostalgia is superficially loving in its re-creation of the past, but it invokes the past only to bury it alive. It shares with the belief in progress, to which it is only superficially opposed, an eagerness to proclaim the death of the past and to deny history’s hold on the present.”
At the risk of conflating too many arguments under too narrow a heading, I’d say that the contributors to Mad Men, Mad World agree with Lasch’s assessment of progress and nostalgia while also demonstrating how little it applies to the program as a whole.
Caroline Levine’s essay “The Shock of the Banal: Mad Men's Progressive Realism” provides an especially apt description of how the show works to create a distinct relationship between past and present that’s neither simply nostalgic nor a celebration of how far we’ve come. The dynamic of "Mad Men" is, in her terms, “the play of familiarity in strangeness” that comes from seeing “our everyday assumptions just far enough removed from us to feel distant.” (Levine is a professor of English at the University of Wisconsin at Madison.)
The infamous Draper family picnic in season two is a case in point. After a pleasant afternoon with the kids in a bucolic setting, the parents pack up their gear, shake all the garbage off their picnic blanket, and drive off. The scene is funny, in the way appalling behavior can sometimes be, but it’s also disturbing. The actions are so natural and careless – so thoughtless, all across the board – that you recognize them immediately as habit. Today’s viewers might congratulate themselves for at least feeling guilty when they litter. But that’s not the only possible response, because the scene creates an uneasy awareness that once-familiar, “normal” ideas and actions came to be completely unacceptable – within, in fact, a relatively short time. It eventually became the butt of jokes, but the famous “Keep America Beautiful” ad from about 1970 -- the one with the crying Indian -- probably had a lot to do with it. (Such is the power of advertising.)
The show's handling of race and gender can be intriguing and frustrating. All the powerful people in it are straight white guys in ties, sublimely oblivious to even the possibility that their word might not be law. "Mad Space" by Dianne Harris, a professor of architecture and art history at the University of Illinois at Urbana-Champaign, offers a useful cognitive map of the show's world -- highlighting how the advertising firm's offices are organized to demonstrate and reinforce the power of the executives over access to the female employees' labor (and, often enough, bodies), while the staid home that Don Draper and his family occupy in the suburbs is tightly linked to the upper-middle-class WASP identity he is trying to create for himself by concealing and obliterating his rural, "white trash" origins. A handful of African-American characters appear on the margins of various storylines -- and one, the Drapers' housekeeper Carla, occupies the especially complex and fraught position best summed up in the phrase "almost part of the family." But we never see the private lives of any nonwhite character.
In "Representing the Mad Margins of the Early 1960s: Northern Civil Rights and the Blues Idiom," Clarence Lang, an associate professor of African and African-American studies at the University of Kansas, writes that "Mad Men" "indulges in a selective forgetfulness" by "presuming a black Northern quietude that did not exist" (in contrast to the show's occasional references to the civil rights movement below the Mason-Dixon line). Lang's judgment here is valid -- up to a point. As it happens, all of the essays in the collection were written before the start of the fifth season, in which black activists demonstrate outside the firm's building to protest the lack of job opportunities. Sterling Cooper Draper Pryce hires its first African-American employee, a secretary named Dawn. I think a compelling reading of"Mad Men"would recognize that the pace and extent of the appearance of nonwhite characters on screen is a matter not of the creators' refusal to portray them, but of their slow arrival on the scene of an incredibly exclusionary social world being transformed (gradually and never thoroughly) by the times in which "Mad Men" is set.
There is much else in the book that I found interesting and useful in thinking about "Mad Men," and I think it will be stimulating to readers outside the ranks of aca fandom. I’ll return to it in a few weeks, with an eye to connecting some of the essays to new developments at Sterling Cooper Draper Pryce. (Presumably the firm will have changed its name in the new season, given the tragic aftermath of Lane Pryce’s venture in creative bookkeeping.)
When things left off, it was the summer of 1967. I have no better idea than any one else when or how the narrative will pick up, but really hope that Don Draper creates the ad campaign for Richard Nixon.