U. of Missouri Wants to Be More Attractive to Big Donors

The University of Missouri Board of Curators is preparing to change a rule that has, until now, stated that donors to the system's campuses could have only one building named after them, The Kansas City Star reported. Officials believe that lifting the rule may encourage some major donors to give even more, enticed by the possibility of having their names on multiple buildings.


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Essay on importance of transparency in cutting college costs

Higher education believes in sustainability to such extent that at Midwestern universities, like my own, we advocate for ingredients on food labels. The biggest issue in sustainability, however, is not a green environment as much as the greenbacks it takes to earn a college degree.

University presidents are trying with moderate success to lower burgeoning student debt, more than $29,000 on average per student at my institution with similar amounts at other public colleges and universities. The conventional wisdom is to raise more scholarships from alumni (many of whom are still paying off debt), raise legislative awareness about the importance of higher education (been there, done that) and, more recently, raise students’ financial acumen about the cost of a degree. (Some 13 percent of Iowa State University students with loans didn’t realize they had debt).

Of all consumer economic sectors, higher education can do a better job in providing information about what tuition dollars buy. To mitigate that effect, the Iowa State Greenlee School of Journalism and Communication, which I direct, has assembled a fact sheet for current and prospective students,  informing them how long it takes to earn a journalism or advertising degree, the availability of scholarships and financial aid, current enrollment figures, recruitment and retention rates, placement data within six months of graduation (in Iowa, U.S. and abroad), and average starting salaries in advertising, journalism and public relations.

Average student debt remains a problem at Iowa State. Because administration here has focused on lowering debt, it is slowly decreasing from a high of $30,619 for bachelor's graduates in 2005-06 to $29,324 in in 2010-11. We all know that is not good enough at a land-grant institution where a college education should be most affordable.

Average debt for Iowa State advertising and journalism majors from 2005-11 essentially mirrored that of the university, with advertising hovering at $29,000 over the past eight years and journalism at about $27,000. We have been addressing debt in orientation classes by requiring students to file four-year undergraduate plans of study, to discourage people from taking more than four years (and thereby adding to their debt). We have streamlined curriculums to accelerate graduation. We also have raised millions in support from our donors.

Starting salaries in a desired field should at least equal average student debt so that graduates pay off loans in about 10 years while working in their chosen professions.

In our disciplines jobs are readily available with sufficient entry-level salaries to offset debt. But that assumes we can graduate students within 4-5 years (about 60 percent at Greenlee do) and place them in industry, graduate school or military (we place 97 percent within six months of commencement). More than half of our most recent graduates have found employment in Iowa, a fact about which we are proud, as a land-grant institution serves the state as well as the nation and world.

This is why transparency is vital if we ever hope to enlist faculty and administration (with oversight by legislatures and regents) in the collective effort to reduce tuition. I have written about that previously in Inside Higher Ed, focusing on curricular expansion and student debt.

In October 2012 we began providing transparent data on our school website that goes beyond that recommended in the College Scorecard, announced in President Obama’s 2013 State of the Union address. Each institution’s "scorecard" is supposed to provide information about default and graduation rates, average debt, cost of tuition, and job prospects after graduation.

The scorecard has been criticized on a number of fronts. There is concern that students at prestigious colleges, such as the Ivy League, for example, may not need to borrow as much as counterparts at less wealthy public institutions. Prospective students viewing average loan debt might be misled by such a statistic. The liberal arts also might come off poorly because technical and professional degree-holders earn more in entry-level positions.

Those are persuasive arguments that have little to do with transparency, which has three rules:

  • Transparency requires data. No data, no transparency.
  • Transparency requires sunshine. No sunshine, no transparency.
  • Transparency requires assessment. No assessment, no solution.

In other words, you not only must gather facts; you need to display those facts for all to see and then assess how to address problem areas. The real challenge is collecting data down to the degree level (rather than at the institutional level) and then showcasing that information on each department’s website.

Your institution, college, school or department may balk at sharing data as we are doing at the Greenlee School. There is a reluctance to acknowledge potentially embarrassing information as there was in the 1990s about publicizing crime statistics on campuses. Just as those days ended by regulation, law and decree, the current status quo of documenting vital statistics in hard-to-access fact books also soon will end.

In September, we received a letter from the Accrediting Council on Education in Journalism and Mass Communications, informing us that no later than next fall accredited colleges like ours must post graduation and retention statistics clearly on our websites, with data updated annually.

Upon further investigation, we found that the new requirement was inspired by the Council for Higher Education Accreditation, which advocates self-regulation of academic quality through accreditation. (CHEA recognizes ACEJMC.) "CHEA has been encouraging colleges, universities and accrediting organizations to provide additional information to the public about performance and what counts as academic effectiveness for some time," Judith Eaton, CHEA president, told me. Eaton added that the decision on what data to share with constituents is left up to individual institutions and academic units, but particularly welcomes "evidence of student achievement, what students learn and can do."

We have an obligation to share that information with the public. Data on student debt per academic discipline is an essential criterion of this effort. When coupled with placement, retention and graduation rates, along with job opportunities, that information can help prospective students and their parents make smart consumer choices.

However, typical institutions collect debt data only at the college and university levels. Thus, generating statistics for each academic unit can overload financial aid offices, which already have significant reporting obligations to document how federal and state aid was distributed and to make a case for more in the future. If any office needs expanding to help offset student debt, financial aid should be a top priority.

Imagine, though, the benefit of supporting that office and the utility of the data that it can generate, particularly if the information is posted on websites. What would be the effect in the public, legislative and regents’ arenas if every academic unit was obligated to do this for institutional reaccreditation?

Taxpayers would know which department requires 6.5 years on average to graduate students with a bachelor’s degree, which department’s average student debt exceeds the institutional norm, and which department’s graduates are apt to find jobs in their majors or assistantships in graduate school. These data then can become part of a unit’s assessment plan, with the emphasis on continuous improvement. Faculty can streamline curriculums with a focus on rigor rather than pedagogical expansion. Chairs can put more emphasis on recruitment and retention. Directors and deans can emphasize fund-raising. Provosts can revise budget models to reward units that recruit, retain and graduate students in a timely manner. Presidents can tout access to education to regain the public’s trust, which just may be the key to higher levels of fund-raising and legislative support.

Internally, we would also have additional criteria to evaluate the performance of chairs, deans, provosts and presidents and to focus the faculty on areas of public service and access to education.


Michael Bugeja chairs the Contemporary Leadership Committee of the Association of Schools of Journalism and Mass Communication.

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Faculty Layoffs at U. of Southern Maine

Seven full-time faculty members -- most of them off the tenure track but including one tenured professor -- have received layoff notices, The Bangor Daily News reported. Faculty union leaders said that the university is eliminating jobs as a tactic in contract negotiations, which have been going on without progress since a contract expired in 2011. The university's spokesman said that the layoffs were needed for budgetary reasons.

New Tensions in Pittsburgh on Colleges' Payments to City

Pittsburgh has been the site of some of the most contentious debates in recent years on payments by colleges to localities in lieu of taxes on their property -- and tensions are heating up again. The city recently moved to remove the tax-exempt status of the University of Pittsburgh Medical Center. The Pittsburgh Tribune-Review reported that, in response, colleges throughout the area have said that they will no longer negotiate with the city on payments they make to support local governments. "Making progress on these long-standing issues is difficult even in the best of circumstances,” said a letter from college leaders to the city. “It would be counter-productive to try to push forward in the adversarial environment that exists today.”

Walmart expands to college campuses

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After opening at University of Arkansas two years ago, the retailer is now opening two stores on university campuses.

City U. of Seattle to Become Part of National University System

City University of Seattle, a 40-year-old nonprofit institution that serves mostly adults, will become part of the National University System, under an arrangement announced by National officials Wednesday. City University operates significant teacher education and business programs, and provides a significant amount of its instruction online. Under the new arrangement, which has already won approval of the Northwest Commission on Colleges and Universities, it will remain an independent institution but be part of National's growing system of nonprofit institutions, which also includes John F. Kennedy University (as of 2008), WestMed College, and National University itself, which is headquartered in San Diego but has campuses throughout California and surrounding states.

National is one of a small number of growing systems of nonprofit institutions that have been adding colleges with related missions and that are seeking additional resources to either survive or thrive. The TCS Education System, for instance, took over Pacific Oaks College in 2010.

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After Protest, Prison Company Won't Sponsor Florida Atlantic Stadium

Following more than a month of resounding protest from students, faculty and staff, the sponsor and planned namesake for Florida Atlantic University’s new football stadium has withdrawn, FAU announced Tuesday, leaving the university to find a replacement for the private prison company GEO Group (the GEO Group Foundation was the official donor) and the $6 million its founder had pledged toward the project. Protesters had criticized the management and inmate and employee treatment at prisons run by GEO, whose chairman is a Florida Atlantic graduate and former trustee.

FAU is technically out nothing yet in terms of dollars, Athletics Director Pat Chun said in an interview Tuesday. But as the university looks at its budget for next year, which it’s in the process of setting, there’s a hole where $500,000 should have been accounted for. (This would have been the first of 12 payments. About half of the $75 million stadium was financed with debt and in need of repayment.) Asked how long until the change in plans causes a serious financial problem, Chun said, “We’re probably there now,” but said the university will go "back to square one" to get it taken care of.

GEO’s withdrawal does have a financial benefit for the university’s academic side, however; officials said the company  will donate $500,000 toward scholarships, the Sun-Sentinel reported.

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Report: Most Colleges Not Hit Hard by Sequester

Most universities will face only minimal effects from the automatic budget cuts that went into effect at the beginning of the month, according to a report released Thursday by Moody's Investors Service. The report looked at the projected financial effect of the 5 percent cuts to domestic discretionary spending, known as sequestration, and found that only 1 percent of colleges and not-for-profits stood to lose more than 3 percent of their annual revenue as the result of the cuts.

Research universities were most likely to be hit hard by the cuts because federal funding for scientific research is one of the areas affected. While some financial aid programs -- particularly federal work-study and the Supplemental Educational Opportunity Grant -- will also be cut, the Pell Grant, bedrock of need-based financial aid programs, is safe for the 2013-14 academic year.

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Clear-eyed reports on foibles of higher education finance (essay)

God bless the janitors!

I commend the 5,000 higher education workers of the Massachusetts Service Employees International Union (SEIU), Local 615. These men and women, led by Massachusetts SEIU Higher Education Director Wayne Langley, commissioned four of the most trenchant, clear reports on the foibles of higher education finance since The Jungle muckracker Upton Sinclair self-published The Goose-Step: A Study of American Higher Education in 1922.

These articulate, footnote-laden documents investigate questions that must, but may never, top the public agenda of any discussions of college access for years to come.

While the reports ask familiar questions, my thrill is that these powerful questions come from a new voice, an influential union, outside the higher education policy circles -– the 2.1 million voter, I mean, member, SEIU. The former SEIU president Andy Stern sat beside the Obamas for the 2009 inauguration parade.  If current SEIU president Mary Kay Henry would take a call from one of the nation’s leading obscure columnists, once this column runs, I’ll buy lunch for her and Langley at Kramerbooks, just a couple of blocks from SEIU’s Massachusetts Avenue headquarters. 

The new Dan Brown novel? Skip it. This winter, I pulled up in front of a roaring fire with "Errors of Omission – Transparency and Conflicts of Interest at Leading Private Colleges and Universities in Massachusetts." (To download this and the other SEIU studies, see box at right.)

In this 2012 report, Boston College and Williams led the way with five or more trustees reported as “working with firms providing investment services to the college.” As the report notes, this is legal. As the report wonders, whose best interests do trustees in such a position represent? (See The Goose Step, Chapter V, “Interlocking Directorates” and Chapter XLVII, “Introducing a Board of Regents.”) All this made me miss my friend, the late John Strassburger, president of Ursinus College, who often wondered how so many colleges had become investment-management companies with a few classrooms attached.

Next, I devoured "Public Investment in Private Higher Education: Estimating the Value of Nonprofit College and University Tax Exemptions." This estimated the value of federal, state, and city tax exemptions to Northeastern University at $94.4 million. The report notes “the lack of transparency in existing, publicly available data sources about numerous issues related to specific areas of exemption.”

The SEIU report asks only for an open, public debate on the public good deriving from such tax exemptions, because “without a clear sense of the scale of public taxpayer support that colleges receive, it remains difficult to have a well informed debate about our policy priorities.”

On to the conclusion of "Academic Excess – Executive Compensation at Leading Private Colleges and Universities in Massachusetts."  I’ll get a copy to U.S. Senator Charles Grassley (R-Iowa), one of the few on Capitol Hill willing to ask in public why nonprofit colleges and universities use their tax-exempt status to pay high salaries.

“There always seems to be more money for the executive suite even as colleges raise tuition year after year,” Grassley lamented this winter. The SEIU report, using 2009 data, covers 339 positions at 21 Massachusetts private colleges and universities. The high is $6.4 million for a Harvard Management Corp. staffer. Pity the chief of staff at Worcester Polytechnic Institute, in the cellar at just $101,941. Recent news reports show that the situation is the same with more recent data. 

“A more robust public debate about the costs and benefits of colleges’ nonprofit fiscal privileges, which subsidize the excessive pay schemes documented here, is badly needed…. We have highlighted the numerous ways in which schools continue to avoid providing a full public accounting of the compensation of their highest-paid employees, regardless of whether they are defined as ‘key employees’ or whether the source of their compensation comes from the school itself or outside corporate activities.” 

Janitors? Why would a union of janitors speak out on higher education?

“During the endowment debacle, several of the schools either approached us for wage, hour or benefit concessions or instituted layoffs of our members,” Wayne Langley said the other day in Boston. “Essentially, schools were asking us to do things like waive a 4 percent contractual raise based solely on their word that times were tough.” 

Meetings with the colleges to clarify that “times were tough” failed to answer the SEIU’s questions. “It was all very frustrating because it was impossible to determine the truth from the spin, making reasonable debate and discussion impossible and confrontation inevitable,” Langley said. “Our sponsored research is an attempt to find out what is really going on, so we could decide what positions both at the policy level and at the bargaining table.” 

Finding credible help was the next hurdle. “It took me six months to find a researcher that had the professional chops to do this and who was not terrified of offending the school lobby and being blackballed,” Langley told me. 

I’m late in my discovery of the four crisp studies Langley commissioned from the think tank The Tellus Institute, published in 2010, 2011 and two in 2012. With President Obama just unveiling an online tool to untangle the actual cost of college for students, these four reports affirm both the fog of higher education finances and the cost of that fog to the nation.  

Why would the janitors ask these questions? Listen. Langley’s clear argument would earn an A in any most highly selective private college class I’ve attended: “We believe the current (higher education) leadership is pursuing a bad model that will decrease affordability for students and parents, eliminate good jobs, increase inequality and reintroduce a class-based system where the rich will receive a good, four-year liberal arts education, and everyone else will get trained for jobs that will last 10 years and then disappear.” Wouldn’t this be a fine question for, well, colleges and universities?

On to my favorite of the four, the first the SEIU sponsored in 2010 to search for the answer to a simple query: “If you want our members to take pay cuts due to the weak economy, would you please open your books and let’s see how much money you have?” This is "Educational Endowments and the Financial Crisis: Social Costs and Systemic Risks in the Shadow Banking System, a Study of Six New England Schools." (See The Goose Step, Chapter VI, “The University of the House of Morgan.”) 

The SEIU study of endowments is the only report I’ve read evaluating whether 2008-9 multibillion-dollar college endowment losses followed unavoidable fate or reckless trustees taking excessive risks.  The report, the executive summary states, “looks at what happens – and who suffers – when universities embrace high-risk investing.” 

What happens? Janitors, not trustees or college presidents, lose jobs. And, oh, at my own Williams College, the trustees revoked the short-lived no-loans financial-aid policy. At last, thank you, janitors, someone else is wondering what gives the trustees to chase endowment returns three, four, five times higher (i.e., riskier) than the risk-free rate of U.S. Treasuries. 

Our janitors asking such questions? Hopeless? I’ll take the long view, with Thomas Paine in the introduction to the third edition of Common Sense:

Perhaps the sentiments contained in the following pages, are not YET sufficiently fashionable to procure them general favour; a long habit of not thinking a thing WRONG, gives it a superficial appearance of being RIGHT, and raises at first a formidable outcry in defense of custom. But the tumult soon subsides. Time makes more converts than reason.

Bet against the 2.1 million members of the SEIU? Not me. I remember “Justice for Janitors.”

“Until we organized janitors in commercial office buildings, many thought it could never be done,” Langley told me. “We are predisposed to issues that will benefit the general public as well as our members. That is what unions used to do when they fought for public education, the eight-hour day, child labor laws and the like.” 

Examining and improving “issues that will benefit the general public”?

Thank you, janitors. Crazy me, I know. That’s what a college education is for, too. 

Wick Sloane writes the Devil's Workshop column for Inside Higher Ed.

Could UNC Cuts Lead to Closure of a Campus?

A key state legislator told reporters Thursday that one way North Carolina lawmakers may deal with budget cuts would be to consolidate campuses of the University of North Carolina System. "I think our members definitely envision that there could be some consolidation between campuses, and we might need to go from 16 down to 15, 14, something like that," said Senator Pete Brunstetter, co-chair of the Senate Appropriations Committee, WRAL News reported. On Wednesday, Governor Pat McCrory, a Republican, called for a $135 million cut in funding for the UNC system, a reduction that would follow several large cuts in recent years.



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