As the scholarly society dedicated to serving the nation’s communication scholars, teachers, and practitioners, the National Communication Association (NCA) took a special interest in Ernest Wilson's essay, "Communication Scholars Need to Communicate," as well as the comments elicited by Wilson’s piece. Wilson’s lament has sparked interesting debate and discussion not only among those in our discipline, but also among administrators, faculty, and students throughout higher education. Wilson’s central claims, while provocative, are decidedly at odds with what we know to be the nature, relevance and rigor of the wide range of communication scholarship. A corrective vision of the discipline is, therefore, necessary.
The Coherent Core of Communication
What Wilson believes about the discipline’s core is, quite frankly, unclear from his piece. On several occasions in the early part of his commentary, he issues a call for a carefully defined distinctive disciplinary core, only to later enumerate what he says is indeed a core of the discipline. In any case, it seems a cogent summary may be useful.
Rooted firmly in the classical imperative of understanding the power of speech to sway public audiences, and in the contemporary imperative of understanding the power of mediated messages to move millions, communication scholars are engaged in rigorous, sustained research that appreciates the role and influence of communication across all aspects of public and private life. Free of a stultifying adherence to methodological or theoretical orthodoxies, communication scholars and teachers embrace the ubiquity of communication and work to explain, understand, and analyze it.
Communication scholars are also mindful of the pedagogical core of the discipline — the inherent civic value of speech to meaningful citizenship — which emerged from the democratic impulse embodied in 19th- and 20th-century progressivism. As we pursue our research and teaching, we remember the words of the ancient Athenian orator and rhetorician, Isocrates: "Because there has been implanted in us the power to persuade each other and to make clear to each other whatever we desire, not only have we escaped the life of wild beasts, but we have come together and founded cities and made laws and invented arts."
Publicly Engaged Communication Scholars
Beyond the confines of the academy, and contrary to Wilson’s assertions about the lack of relevance of much research, communication scholars bring their discipline to life with communities of practice across the nation and around the world. These interactions span a multitude of contexts, from the corporate realm to public policy-making to movements for social justice. Such engagement is not confined, as Wilson suggests, to only the scholars at the University of Southern California's Annenberg School. While Wilson’s colleagues are indeed doing good, engaged work, they are not alone. In the next few paragraphs, just a few of the countless, diverse, and illustrative examples of rigorous, engaged communication scholarship are articulated. Communication is ubiquitous, so our communities of practice are far more varied than those of professional schools (law, medicine), and our colleagues around the country actively embrace this breadth of opportunity.
Professor Rebecca Townsend of Manchester Community College was named a 2012 "White House Champion of Change" for her work on transportation planning. With funding from the Federal Transit Administration, Townsend developed an initiative that brings community members from typically underrepresented groups into culturally sensitive, deliberative discussions about transportation needs in the interest of ensuring that planners hear more from transit-dependent residents. Townsend has been asked to discuss this work with many parties involved in transportation policy including the Transportation Research Board, the National Science Foundation, the Open Government Partnership, and legislators at the federal and state levels. Her strategies are being adopted across the country.
Professor Stephen John Hartnett, chair of the department of communication at the University of Colorado at Denver, has a commitment to community-based civic engagement that is reflected in the Prison Justice Project. Through this initiative, students bring communication skills to people in prisons and jails to improve their likelihood of succeeding in both public and private life upon release. Among the activities in this program is a prison workshop focusing on presentational speaking and the publication of Captured Words/Free Thoughts, a magazine of writings and images created by inmates. Several people who have participated in this program have productively engaged in post-release activities that incorporate communication skills.
Patrice M. Buzzanell, professor at the Brian Lamb School of Communication at Purdue University and a past president of the International Communication Association, has for many years taught and conducted research in her university’s Engineering Projects in Community Service program. She has led or co-led four service-learning design teams focused on several goals, including encouraging girls’ voices in engineering design and consideration of the field as a career possibility; engaging middle-school students in nanotechnology; promoting community environmental education and sustainability; and creating and maintaining global partnerships for water-energy-education systems in rural Ghana.
A past president of our association, H. Dan O’Hair, who is the interim senior vice provost and dean of the College of Communication and Information at the University of Kentucky, leads a large team of engaged scholars by example. His National Science Foundation-supported work focuses on hurricane warnings and involves close partnerships with the National Center for Atmospheric Research, the National Hurricane Center, local emergency managers, and broadcasters in Miami and Houston. O’Hair has been asked to present his findings to members of Congress and key staffers from most of the government agencies involved in risk management, and his work has been influential in policy decisions.
Applied research of this kind is not new to the discipline. Nearly 30 years ago, University of Kentucky Professor Lewis Donohew pioneered the field of health communication by applying behavioral science research and technology to the development of drug prevention messages that targeted thrill-seekers.
Relevance and Rigor
Wilson argues that much communication scholarship is not sufficiently relevant to society, coherent or rigorous. We contend, based on the examples above and many others, that there is, in fact, a large body of existing communication scholarship that refutes this claim. Research that lacks rigor or relevance is simply not supported by major funders like the Bill and Melinda Gates Foundation and NSF, nor is it engaged by policy makers in Congress and beyond. All of the examples cited above are meaningful instances of communication scholars and teachers pursuing relevant, effective, coherent programs for the betterment of their students, their communities, and society at large.
Another unsubstantiated assertion in Wilson's piece is that there is a failure of communication as a discipline to communicate well with other disciplines, and that this leads to a lack of interdisciplinary recognition. Communication scholarship is indeed widely recognized by interdisciplinary academic organizations as a crucial component of their scholarly efforts. The American Academy of Arts & Sciences, for example, recently released its congressionally commissioned report, "The Heart of the Matter: The Humanities and Social Sciences for a Vibrant, Competitive, and Secure Nation," which prominently recognizes the value and relevance of communication skills as both central to a liberal education and desirable for employers and employees in the expanding global marketplace. The commission also "calls for a national commitment to building critical intercultural skills at every stage of the education system," skills that undeniably are rooted in an enhanced appreciation of intercultural communication.
The National Academies of Science recently announced its second Arthur M. Sackler Colloquium on "The Science of Science Communication," which will feature several communication scholars, including Dietram Scheufele (University of Wisconsin) and Edward Maibach (George Mason University). And the American Council of Learned Societies has announced that among the recipients of its highly competitive Public Fellows Program is Margaret H. Kunde, a newly minted Ph.D. in communication studies from the University of Minnesota.
Sadly, Wilson was not more rigorous in developing his commentary on the state of the communication discipline. He states that he has tried to be a good student of communication, but he clearly still has more to learn. While we appreciate the fine work at USC that Wilson touts, we encourage him to expand his focus beyond the walls of his own institution.
Can our discipline do even better? Of course we can — for thousands of years, scholars of communication have evolved and adapted in response to changing social and technological needs. Despite Wilson’s dismal prognostication about the discipline, communication scholars frequently work with communities of practice across an array of the human experience, boldly bringing with them insights, knowledge, and rigorous engagement that are at the center of modern intellectual life and purposeful action.
Nancy Kidd is executive director of the National Communication Association, where Trevor Parry-Giles is associate director for academic and professional affairs.
When concerns about the quality of education swept the nation in the 1990s, test results were said to promise a reliable measure of instructional effectiveness. They offered a way to make comparisons across teachers, schools and students, all while assuring good value for Americans’ tax or tuition dollars. Faith in data, long built into U.S. educational practices, now came to support the ideal of schooling as a fair, honest, and well-managed service. The costs to Americans of public or private education would now need to be justified by those doing the educating.
Unfortunately, that justification, like any economic calculation, started from presumptions about what is worth paying for, and increased public spending on poorer communities was not on the table. The weaker performances of under-resourced urban or rural schools called forth not more public funding but less under No Child Left Behind. However precise its format and consistent its application, measurement in this instance served entirely subjective ideas about public good, and old race, class and geographic differentials were reproduced.
That standards-based heart of No Child Left Behind beats on in current advocacy for outcomes as the main drivers of educational design and evaluation. New metrics such as President Obama’s “College Scorecard” have helped make the idea of a measurable educational “return on investment” meaningful to schools and to students and their families. And this strong emphasis on the free market as a means of quality assurance in teaching and learning continues to spread.
For example, in “competency-based learning,” the organization of higher education shifts from the familiar credit hour system to one based on assessments of student mastery of skills and content. This means that familiar units such as courses, or classroom and contact hours, may disappear altogether in some programs. It also means that students pay for credentials not on the basis of certain numbers or types of instructional activities undertaken in a degree program, but on the basis of their own educational achievements.
A kind of industrial model of efficiency and market competition emerges in competency-based education. Advocates for this shift point to lowered tuition costs as classroom time, faculty wages and other institutional expenditures are reduced (the same savings often used to justify the use of MOOCs). And Lumina Foundation’s Jamie Merisotis predicts gains in quality control because colleges and students will undertake measurement of “what is learned” rather than “what is taught.” Federal officials also firmly endorsed competency-based college programs earlier this year by declaring them eligible for Title IV financial aid.
But learning is poorly served by such supposed efficiencies. There is a fundamental inequity in the character of competency-based education as a kind of scrimping: The “saving” of money supposedly in the interest of affordability and inclusion that in actuality achieves only social demarcation. Those students with the least money to spend on college will not be walking away with the same product as their more affluent fellow enrollees, uplifting rhetoric notwithstanding. Budget versions of education, like surgery or car repairs, are no bargain. In such outcomes-focused college curriculums, stripped of “unnecessary” instruction, open-ended, liberal learning easily is deemed wasteful. And so much for the profoundly energizing (and developmentally crucial) experience of encountering messy, uncertain arguments -- of experiencing cognition without identifiable outcomes. The distance will grow between the student who can afford traditional university instruction and the one who needs to save money.
We should be careful not to presume that those who teach in competency-based programs are necessarily weaker or less committed instructors. Yet, if a pre-set body of skills, identifiable upon graduation, is what demarcates one program from another in this kind of higher education, bringing revenue and market share to a school, in whose interest is an inventive classroom experience, or one that leads to diverse intellectual experiences for different students? What faculty member will take pedagogical risks or welcome the challenging student?
There’s an important echo here, I think, with recently renewed interest in K-12 classroom tracking. New proponents of that practice recently interviewed by The New York Times point out how such tracking matches the level, speed and style of teaching more closely to divergent student needs than can any single, unified classroom. It sounds like an inclusive reform. But both trends threaten a kind of separate but equal educational system, reasserting group identities even as they claim to customize education. They do so through projections of how best to distribute resources in our society, and also through more subtle projections of student abilities and the assertion that such abilities may be predicted.
Both propose tiered education on the presumption that underachievement and differentials in life opportunities are not something we can try to prevent. Tracking and competency-based education both assert that solutions to missing or poorly executed education involve reshaping student experiences, not expanding resources. That’s a very different ideology than the one that fueled compensatory programs of the 1970s. Those initiatives managed to accommodate diverse learning styles and paces while also bolstering educational provisions for disadvantaged communities.
Competency-based education, for its part, engages in some extraordinarily selective definitions of efficiency and inclusion. The results-based model of higher education supposedly weds quality control to flexibility; some competency-based programs give equal credit for students’ classroom, online, life-experience and video-, book- or game-based learning. Those students who are shown through assessment to have pertinent skills are credentialed, however those skills were obtained; they need not pay for “unneeded credits.” For federal supporters of this scheme and approving think-tank voices, standards in each subject will reliably determine what is worth knowing and what learning counts. They also assure that the “consumer” will be well-served throughout.
Let’s think about this. A conflict of interest certainly resides in a system whereby educational providers measure learning outcomes in their own institutions. But to be fair, that conflict can afflict any instructional effort, whether good performance promises a school more revenue, more public funding or simply greater prestige. Competency-based education, however, seems systematically to deny criticality about its own operations. It uses only its own terms to judge its success. That’s troubling. If educational standards are conflated with the instruments of industry, we should not be surprised to encounter the self-serving methods of industrial quality control. Here, as in a profitable factory, the system claims a basis in economies and managerial oversight, the supposedly no-lose technics of mass-production. But industry standards invariably best serve their creators.
The multi-tiered and modular have certainly long been the American educational way. The new instructional models simply extend older beliefs in natural distributions of talent and diligence, in inborn differentials of cognition and character. Calling such schooling “diverse,” “flexible,” or “customer focused” will not make it democratic.
In outcomes-focused education, I see strong support for the idea that each individual who enters the classroom, aged 5, 15 or 25, is one with predetermined potential, with an identifiable niche on the ladder of aptitude that will match with a certain amount and kind of instruction. High or low, that ascription of talent is more than merely a subjective judgment, it is an iniquitous one: The customized learning experiences currently being praised proceed from the idea that an individual can be known by such categories and then placed in an appropriate position in a classroom or curriculum. Ultimately, that will also continue with the employment ladder. These so-called innovations don’t promise enriched learning and expanded opportunity, but outward rippling discrimination.
Amy Slaton is a professor of history in the department of history and politics at Drexel University.
Giving college credit for a massive open online course will devalue degrees, but the moment I write that, a voice in my mind asks, "Why do you believe that?"
Although I don’t think colleges and universities should equate MOOCs with other courses, I’m no Luddite. I’m happy to see digital humanities breathe life into literary studies, and at one point I took an online class to prepare to teach in that format. Since then I’ve taught several courses entirely online, but the results discouraged me: Committed students did well, but the rest did poorly or vanished.
Although some students have problems in my face-to-face classes, I’m able to intervene and provide help earlier in that format, so far fewer disappear. Currently I use digital resources to enhance the classes I teach, but I have no desire to run a course entirely online again. Therefore I assume that instructors who favor MOOCs have taught online classes with quality equal to or better than their face-to-face classes.
My skepticism about MOOCs also comes from the size of the face-to-face classes I’ve taken and taught. I earned my undergraduate degree at St. John’s University, a small liberal arts college in Minnesota, and I teach English at a similar institution, Aquinas College, in Grand Rapids, Michigan. Almost all my experience comes from classes with 25 or fewer students, but perhaps I would champion MOOCs if I had had educational triumphs while taking and teaching face-to-face courses with hundreds enrolled.
Some MOOCs feature lectures by professors at Ivy League and other top research universities. The assumption that the most-esteemed researchers give the best lectures certainly makes great advertising, but the quality standard that I set for undergrad education comes from an Intro to Philosophy class taught by Professor Robert Joyce at St. John’s, who is now retired. Rather than lecture on the great speculations of the ages, Professor Joyce wanted his students to experience philosophy. To accomplish this, he plunged us into the Socratic Method. He might begin a session by asking "What do you think of capital punishment?"
I would say, "I’m against it. Taking another person’s life is wrong."
Professor Joyce would reply, "Why do you believe that?"
I would say, "I don’t know. It just is."
Professor Joyce would ask, "What if a criminal kills a relative of yours? Doesn’t justice require that murderer to die?"
“No. An eye for an eye isn’t always right.”
Professor Joyce would persist. “Why do you believe that?”
“I don’t know.”
These exercises made me realize that I couldn’t defend easily what I accepted as self-evident truths. Could students in a MOOC have a comparable experience? I have a hard time imagining it, but perhaps my pro-MOOC colleagues have found a digital substitute for Professor Joyce’s one-on-one attention and cheerful intensity as he looked a person in the eye and asked repeatedly, "Why do you believe that?"
In high school I believed multiple-choice tests were great because I could guess which isolated factoids would appear on them. When the first Intro to Philosophy exam loomed on the horizon, however, I thought our in-class exercises unlikely sources for multiple-choice questions. We had read several Socratic dialogues, but would Professor Joyce ask me to match the names of befuddled Athenians with the titles of dialogues? I doubted it.
To prepare for the first test, I organized a study group that spent a couple of hours tossing around speculations about how Professor Joyce thought and what he might ask. I concede that a MOOC could provide an experience similar to my study group, especially if the thousands of enrollees were divided into close-knit groups of a couple hundred.
That first Intro to Philosophy test offered not a single multiple-choice question.
No true/false or matching, either. Instead, it required me to construct a dialogue between myself and Socrates, a dialogue asking him to reconsider a belief about forms or ideas existing in a realm separate from earthly matter. From the study group session I’d developed a Dr. Seuss-like image of pink and blue cotton-candy words such as VIRTUE and TRUTH floating in the air above Socrates and his buddies, but the test required me to argue against that image. I dreamed up something about people constructing ideas by contrasting one experience in life to another. I proposed that alternative, but because the professor admired Socrates, I let the ancient Athenian talk me out of it. That shift in direction might confound a computer program for scanning and grading 100,000 essays, but a human being judged my blue book. Fortunately, my answer connected with Professor Joyce’s idea of an A.
According to Ronald Legon, executive director of the Quality Matters Program, first-generation MOOCs often rely on multiple-choice tests, but he thinks second-generation MOOCs will “incorporate many of the best practices of distance learning.” I hope that MOOCs improve, but because of the sheer number of students, I fear that many second-generation MOOCs will follow the easy route mapped by the first generation. I also confess that I create exams entirely of essay questions for my own classes, but I might change if someone shows me how to make multiple-choice tests that lead students to construct knowledge involving multiple abstractions.
Legon and others wrestle with the issue of students getting meaningful guidance from an instructor. I have yet to see a proposed model that handles this issue well, especially given that real classes — not picture-perfect imaginary ones — frequently face unanticipated problems. I recall that Professor Joyce once assigned a book that assumed the reader had a large disposable income and cosmopolitan experiences far removed from my small-town Minnesotan background. These assumptions angered me so much that I threw the book against the wall of my dorm room. In class the next day other students voiced similar frustrations with the reading. Professor Joyce set aside his planned lesson and encouraged us to look beyond the specific details and find worthwhile principles behind the discourse. Because the instructor knew and understood his class, he could change the course to match our needs.
I have a hard time envisioning a MOOC designed for the millions that could respond to the needs of students in a specific class and change direction for a teachable moment. Of course, I also have a hard time imagining the algorithms the National Security Agency uses to locate the terrorist messages among the millions of private communications it spies upon, so perhaps someone has developed equally useful algorithms to identify the students among the MOOC multitudes that need to have a lesson created on the spot.
The most important lesson I learned from Intro to Philosophy surprised me. At lunch one day with friends from my study group, I asserted an opinion about some current issue. As I did so, I involuntarily imagined Professor Joyce asking, "Why do you believe that?" I told my friends and even did an imitation of the man, which got a good laugh. I discovered, however, that the professor’s voice couldn’t be laughed away. In fact, the voice stayed with me throughout my formal education, and to this day, about once a week I imagine my Intro to Philosophy instructor saying, "Why do you believe that?"
I associate the voice in my head so closely with the flesh-and-blood individual that I cannot imagine a MOOC having a similar lifelong effect, but I give the MOOCs a pass on this one because they haven’t been around long enough for anyone to determine their long-term influence. Fortunately, the Bill and Melinda Gates Foundation is funding a MOOC Research Initiative.
MOOCs are becoming acceptable in higher education because people richer and more powerful than I am declare them to be good. I still expect MOOCs to devalue the worth of degrees, but having performed the Socratic self-examination that Professor Joyce taught me, I have a better understanding of why I believe what I do.
Brent Chesley is a professor of English at Aquinas College, in Michigan.
There would be no America if Thomas Jefferson cared more about beans and viticulture than the truth that all men are created equal, if John Adams cared more about the legality of contracts for debt than liberty, if Benjamin Franklin cared more about inventing and marketing new technologies than the pursuit of happiness. America arose on a foundation of ideas, dialogue, values, and aspirations that still stand today at the heart of a strong liberal — and liberating -- education.
America is an idea, not just a land or an institution. America is not based, as many countries are, on territory, language, religious sectarianism, class, ethnic history, tribal dominance, blood, or culture. Our founders read carefully and thought deeply about ideas of freedom, equality, justice, and democracy. And so should all Americans, through studies in the humanities and arts.
Yet many Americans seem not to be thinking at all about the need for dedicated liberal education in order to preserve, protect, and advance America’s courageous experiment. Too many leaders — on all parts of the political spectrum — think technical training and job skills are the way to prosperity and security. They are dismissive of the potential power of engaging diverse ideas and thinking through deep immersion in the arts and humanities. Their theory seems to be that we can be successful in the pursuit of happiness, economic justice, and entrepreneurial prosperity without the necessity of thinking and imagining — that we no longer need to examine ideas and values, but only economic results and graduates' financial "return on investment."
And so we see everywhere the present relentless dismissal and marginalization of the humanities and arts -- fundamental fields of study that, by any thoughtful reckoning, provide indispensable resources for enduring prosperity and strong, democratic republics.
These developments are crippling. As Thomas Jefferson warned, "If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and never will be." He knew — and we need to recognize — that studies in the arts and humanities, across both school and college, help secure the future of freedom by fostering capacities essential to self-governance.
Read The Federalist Papers, and you will understand that politics is the resolution of legitimate conflicting interests, and that the goal of governing is to mitigate the violence of factions formed against the common good and the rights of individuals. Questions about these topics abound in our society (and every society). The leaking of the National Security Agency’s glut of information about Americans invites a deep discussion of liberty and security in a democratic republic that knows itself at risk from enemies. The fevered questions surrounding the death of Trayvon Martin and the prosecution of George Zimmerman take us back to core questions of justice, liberty, and community. Yet when we lack the preparation to talk about serious problems and events as our founders could, the deliberations necessary to self-governance too readily devolve into rants and factions.
A new proposal to further deplete the humanities and arts has arrived with fresh and startling evidence that studies our founders saw as fundamental now are considered expendable. The U.S. House of Representatives Committee on Appropriations recommends that federal funding for the National Endowment for the Humanities be reduced by 49 percent in fiscal year 2014. The committee recommends a comparable slashing for the National Endowment for the Arts. In its report to accompany the budget resolution for fiscal year 2014, the House Committee on the Budget states that federal subsidies for NEH and NEA (and other public programs) "can no longer be justified" because "the activities and content they fund are generally enjoyed by people of higher income levels, making them a wealth transfer from poorer to wealthier citizens."
This conclusion that the arts and humanities are luxuries for those with disposable income misunderstands fundamentally the life of a democratic republic that derives its strength from ideas and values more powerful than factions based on differences in wealth and class. Democracy requires the muscle of ideas and values that we learn to flex in grappling with core texts in the humanities and arts -- our greatest ally in the pursuit of economic and social justice. A liberal education rich in such studies empowers citizens to lead change and solve problems collaboratively and imaginatively with people whose perspectives, histories, and world views may be very different from their own. Democracy and a creative economy depend on these capabilities and falter when they are lacking.
The contemporary dismissal of the humanities and arts weakens America domestically and also undermines brave people globally seeking to build effective self-governing republics based on the consent of the people. Those serious about these goals understand that the ideas of democracy and liberty are stronger than militaries or disbursals of cash. Free societies will not be achieved by technocratic means without a foundation in ideas and values. The humanities and arts are disciplines "basic to democracy" because, while all learning is important to civic inquiry and vitality, the humanities and arts play a distinctive role in developing knowledge and a temper of mind and heart that are indispensable to a free society.
Through the study of history we come to understand the roots, contexts, and complexities of issues we face as citizens. Studies in our democratic heritage confront us directly with fundamental questions about justice, freedom, obligation, equality, and democracy itself. Through philosophy and religion, we explore questions of meaning and value and come to understand the sources of our own and other peoples’ most profound commitments and concerns. Through literature, we develop empathy, imagination, and insight about the varieties of human experience and about shared hopes and frailties.
The combined study of history, literature, arts, and languages empowers us to engage cultures and communities different from our own, while regional and comparative studies hone the dialogue of democracy and economic opportunity at home and abroad. The study of the creative, visual, and performing arts brings us into direct contact with powerful expressions of the human spirit and develops our capacities for creativity, communication, and self-expression.
Together, the humanities and arts take us beyond the known to the realms of the possible. The night Martin Luther King was assassinated, Robert Kennedy quoted Aeschylus to an angry crowd gathered in Indianapolis. He respected the mostly poor and black Americans who came to hear him with a text and ideas revealing the human condition in ways that the House committee does not understand. Although 200 cities erupted into flames that night, Indianapolis did not. Arts and humanities inspire us to dream of things that never were, and ask: Why not? They cultivate, in sum, the kinds of imagination, creativity and inventiveness that give life and hope to a vigorous, flourishing entrepreneurial economy and a vibrant democracy.
The capacity of all Americans to thrive and succeed should be a national and patriotic priority. Far better to expand all students' engagement with the humanities and arts than to deceive less advantaged students with overwrought and shortsighted promises that narrow vocational training is their best choice in a fast-changing economy and all they really need.
But it is not enough just to ensure equitable access to study the arts and humanities. We also need to think deeply about how students engage these disciplines and especially about pedagogies that will most effectively develop their strengths for economic foresight, political empowerment, and the security of our country.
In recent months, there have been intense media and academic controversies over contested textbooks, both the Texas history text and Howard Zinn’s history of the American people. We believe that these debates help focus the question of whether ANY single text or textbook, whatever its merits, ought to serve as the dominant or exclusive lens through which students explore humanistic questions and topics. For democratic communities, no single story can ever be adequate. Our ability to say "we" legitimately comes only when we explore the many in the one, whether domestically or globally. E pluribus unum.
Students reap the full benefits of study in the arts and humanities only when they move beyond repeating a single voice or limiting their ideas to a single text or textbook. Students gain when they courageously engage with multiple voices and artifacts, classic and contemporary, Western and global. When the humanities and arts are studied in this way — exploring significant questions, both contemporary and enduring, through respectful engagement with differing insights, perspectives, and creative works — they build capacities that enable us to secure and enlarge the future of freedom and increase the wealth of America and the world.
Over several decades, our two organizations have enacted together the value of studying diverse primary texts and contested questions. Every summer, the Wye Seminars, co-sponsored by the Aspen Institute and by Association of American Colleges and Universities, provide rich opportunities for faculty and other academic leaders to explore fundamental questions about liberty, justice, equity, prosperity, and effective citizenship through a collaborative study of often conflicting texts, classic and contemporary. Both organizations have made this commitment to support faculty and academic leaders’ dialogue about citizens’ responsibilities in the American and global polity because we believe that democracy requires deep, thoughtful, and respectful engagement with legitimate difference. Faculty who have experienced this kind of liberal learning re-enact it with their students, to democracy’s benefit.
Our founders gave us a self-governing republic and challenged us to nurture and sustain it. It will be impossible meet this responsibility if the humanities and arts continue to be marginalized in our society or if these essential forms of learning are taught reductively, through the lens of a single text, a single view, or a single faction. These methods diminish the power of ideas and dialogue.
To abandon this common, foundational wisdom is to weaken America and democratic republics across the globe. Leaders who undervalue ideas, arts, and humanities open the door to plutocrats, despots, factions, violence and chaos — all of the ancient enemies of prosperity, freedom, and democracy.
Carol Geary Schneider is president of the Association of American Colleges and Universities. David Townsend is senior advisor for seminars of the Aspen Institute, and director of Wye Seminars on Citizenship in the American and Global Polity. The views offered in this essay are the authors' own.
Hugo Schwyzer, who teaches history and women's studies at Pasadena City College, is dropping his controversial course on pornography, The Pasadena Star-News reported. Schwyzer said that his online activities have been so controversial (he has until now written regularly on sex and gender issues) that he needs to step back and focus on his family. He said this was especially important because he recently had an affair. The controversial course is about pornography, and Schwyzer clashed with administrators over his guest lecturers (some of whom are stars in the adult film industry). He told the Star-News he didn't want a repeat of the hostility from administrators toward his course. "I'm exhausted by threats and controversy," Schwyzer said. "I need a break."
Six years ago I began my first term as dean of a leading communication school. I came to the deanship from a background as scholar and a practitioner, with a political economy degree from Berkeley, and having taught at Michigan, Penn and Maryland College Park, publishing a half dozen books in a variety of fields. I devoted part of my career to public service in the White House, on Capitol Hill, and various international agencies, and even companies, and did stints at top Washington think tanks and in the private sector. .Over time, my focus shifted to the political economy of global communication. I embraced my new field with all the enthusiasm of the convert. I retain my affection for the field, and am thrilled to have recently been re-appointed to my post.
But after six years of active engagement with my chosen field, I am struck by what I see as tremendous opportunities and some serious problems, problems deep and broad enough for me to give the "communication" field as a whole a barely passing grade of C- . Why so grouchy?
It has become conventional academic wisdom that the modern world is leaving the industrial age and entering a post-industrial age driven by networks of digital communications. Yet despite the unprecedented shift of technology-enhanced communication to the center of our modern lives, paradoxically the academic field of communication has failed to live up to its potential as a central scholarly field for our time, and remains, relatively speaking, on the sidelines. Communication scholars have failed to seize this moment’s unprecedented opportunities, and the field remains too much at the periphery of scholarship and public engagement. The field is failing to live up to its great potential.
My critical judgment does not gainsay remarkable, world-class work in the field by top scholars like Manuel Castells of my own school, one of the most widely cited social science scholars in the world. Nor does it deny the explosion of interest among smart, eager college students enrolling in communication classes in ever higher numbers.
Still, the growing centrality of communications in the "real" modern world is not matched by the growing centrality of communication as an academic field. I think we need to do better, and can do better.
Observers of the field regularly point to several stubborn failures:
Comparing scholarly citations across fields, communication is a net importer of new, generative ideas; it rarely exports them to other fields.
The absence of a commonly accepted core of methods and theories undercuts its rigor and intellectual utility.
Practitioners in government, the private sector and nonprofits rarely draw on communication scholars for advice, nor their scholarship to inform their work.
It is derivative -- of psychology, political science, sociology and other fields; it doesn’t stand on its own.
In the hard-to-measure hierarchy of university status, communication is not in the big leagues of economics, psychology or other disciplines.
While I agree with these critiques, I find it more compelling and fruitful to reframe them as interrelated paradoxes that, taken together, identify our biggest challenges and lead us toward redefining them as well-deserved opportunities. If addressed together and resolved, we will be on the path to a well-deserved grade of "A." (Otherwise, other neighboring fields will be happy to become the intellectual leaders of communication. It is perhaps telling that the leading journals in the discipline of economics, and others, are publishing far more articles on communication than communication scholars are publishing on economics.)
To become more intellectually rigorous, the field must respond to the growing practical pressures to become more relevant to society.
To become more relevant and helpful to those beyond the academy, the field must become more coherent and rigorous.
To meet its vaunted commitment to interdisciplinarity, communication must carefully define and effectively articulate a distinctive disciplinary core.
The field whose domain is communication has not effectively communicated its own uniqueness and value to others.
To become more rigorous, the field must recognize the practical pressures and opportunities it faces and become more relevant to society. To become more relevant, the field must become more rigorous.
A widely held academic convention is that when scholars engage with practitioners they run the risk of losing their scholarly objectivity, becoming trivial and losing rigor. Research and writing are "dumbed down." These are risks, but they are trumped today by the field’s need for a couple of reality checks, especially reality that lies outside our campus walls among the communities of practice for which we educate our students.
Over the past 18 months I interviewed scores of practitioners and I found the opposite effect – senior executives and managers of companies and nonprofits in media and communication pushed my team toward greater rigor and precision. Said one CEO of a media company: "When I hire an engineer or business grad I know what I am getting. What special attributes do your graduates bring to the table? What is your premium?" They are right to press us toward greater precision about our core competencies, of what specialized knowledge we possess and what we can do that others cannot.
Let me cite two other examples where people in our communities of practice pressed us for greater precision, clarity and rigor. One foundation president in the health domain insistently pushed back on one of our research projects by insisting that the claims of causality be more carefully spelled out and demonstrated. In another example, senior officials at the Federal Communications Commission, seeking new ways to understand the emerging ecology of digital and legacy media environments, kept asking us researchers to define our terms more carefully, and especially to be more explicit about our assumptions of causality across different levels of abstraction – from macro to meso to micro, and how interventions at one level could affect conditions at another.
In each case, the impetus was not better social science, per se, but better practice. For foundation and federal agency – the stakes were high in terms of subsequent decisions that professionals needed to make based on the evidence and logic we provided. And in each case, the result was more rigorous conceptualization and theory. In these cases relevance demanded, and advanced, rigor.
Curiously, while other fields like law, medicine, economics and psychology have enjoyed robust and regular relationships with their communities of practice – lawyers, doctors, businesses and clinicians – the communication field does not. When I visit senior executives in private firms or nonprofits, they usually report that my team is the first or one of the few to visit them and solicit their views on what communication schools should be teaching or researching (the subfield most likely to be engaged seems to be health communications). In the absence of consistent external demands for validation, and for clear statements of communication’s links to important issues of the day, the field has fallen victim to the enticing dangers of the opposite risk – self-absorption. Internal validation from a small community of other scholars in one’s own subfield comes to substitute for robust scholarly and societal engagement.
The field suffers from a kind of academic log-rolling behavior which feeds the reification of silos in the field. Each subfield claims control over its definition of the field, its preferred syllabi, its students. In return, it agrees to let other subfields do the same. Rhetoricians and quantitative psychologists alike resist having colleagues beyond their subfield define for them what rigor should be in Ph.D. exams or curriculums. This has led communication toward becoming a loose collection of fiefdoms denying overarching intellectual priorities. This contrasts powerfully to the other fields I have worked on, political science and economics, where disciplinary cores are stronger.
Frankly, I find a kind of arrogance in which university based teachers wish to remain too pure, and reluctant to engage with the publics whose tax dollars support them. At the Annenberg School, hardly a week goes by when someone from a local neighborhood organization, a media company, a local or global government agency, or even business, doesn’t come seeking answers to important questions they believe scholars might help them answer.
To put it bluntly, I believe it is irresponsible for scholars to ignore or turn away from the entreaties of practitioners in South Central LA (where we often work), or in southern China (where we also often work), who are seeking counsel about the tumultuous times in which we live. Indeed, what a remarkable opportunity this is for an important field. If we are able to combine the rigor of traditional disciplines while remaining true to our interdisciplinary roots as we seek out new partnerships with practitioners seeking our guidance, we will certainly advance the rigor and relevance of communication as a field. We should aggressively advance toward engagement and rigor, not retreat behind shopworn ways of being in the world.
Pressures for precision also come from across campus. As my faculty reach out to colleagues across campus – especially in area studies, engineering, international relations and business, they too press us to clarify our core academic competencies. In engineering, economics and medicine thoughtful scholars are running up against communication phenomena they don’t understand, and are seeking more collaboration. Sometimes they begin with simplistic notions of "communication": how to popularize complicated ideas to their audiences, to teach engineers to speak and write more clearly, relegating us to a kind of remediation program. But once we begin to specify our unique intellectual competencies, we move on to conducting joint research and teaching joint classes and offering joint degrees, as we now do with our Viterbi School of Engineering, We also have a collaborative chair with the Marshall Business School.
Though much of the institutional trajectory of the communication field has been evolved from the humanities, and other large percentages draw from the social sciences, rhetoric and professional traditions, contrary to some of my colleagues, I believe there is a unique core to our work, consisting of unique intellectual competencies. I have tried to be a good student of communication, and through countless conversations with my generous Annenberg colleagues and by attending the annual professional associations I have concluded that the field does have the focus, the disciplinarity, and the premium that others seek. While this may seem obvious to some of my communication colleagues, in the spirit of over-communicating rather than undercommunicating across disciplinary and professional boundaries, let me modestly suggest the following five attributes of good communication scholarship in the field, which taken together and acted upon do provide us with an intellectual premium that others do not have.
1. At its earliest core, communication was a once widely appreciated tradition of deep enquiry into the meanings behind the words we speak and write, and how those meanings are framed and communicated. This is the rhetorical tradition, and communication literacy is even more essential to today’s multimedia world than it was in the time of Aristotle.
2. This unique field opens up a black box that other disciplines and fields leave closed, by exploring the distinctions and relations among sender, receiver, message, channel and context.
3. Communication retains deep respect for the audience and its own interpretations and definitions of meanings, which in turn reflects and produces a normative commitment to understand and value multiple voices and perspectives, a respect for popular culture and ultimately for democratic values.
4. The field is quite tolerant of studying a wide range of problems and topics at many levels of social action and abstraction, from micro to macro to meso.
5. The field has a long-standing practice of multidisciplinarity and a rhetorical commitment to interdisciplinarity.
Taken together, these elements provide a unique approach to the modern world not fully captured by other disciplines or fields. Perhaps the greatest paradox is the failure of communication to communicate well with other fields and professions. If any field should know that communication is important, and understand that communication is a two-way street, it should be this one. To better link rigor and relevance, therefore, the first step is for communication programs to (re)engage with the people in the communities of practice for which they prepare their graduates.
These matters are highly relevant because more so than any other field (except perhaps medicine), communication professors need constantly to ask whether their own learning and understanding, as reflected in their syllabuses, courses and whole programs, are keeping up with contemporary challenges and opportunities.
Indeed, communication schools (especially those with journalism programs) should recognize that they have become a potentially important element of a communicative ecosystem with multiple new and legacy actors, linked in new and exciting ways. (Our school, for example, has one of the largest newsrooms in Los Angeles).
As I mentioned above, consider for a moment the structural position of other professional schools in their ecosystem. Professional disciplines such as law and medicine, and academic disciplines such as economics and psychology, enjoy close, regular and reciprocal relationships with the communities they serve. Schools regularly provide their communities’ graduates with talent and training, relevant research and even professional exchanges (teachers sometimes practice, practitioners sometimes teach). These relationships are likely to be especially fruitful when schools assume the benefits will flow in both directions.
But this two-way relationship is rarely the case with communication. Teachers do not practice much, practitioners rarely teach, and the research produced in the academy is rarely used by anyone beyond the campus.
This is not to say that we should transform the entire field into something completely new, or a strictly policy applied field. But we must create more permissible open space in the field for our students to respond to the entreaties and expectations of a growing number of citizens and other scholars for policy relevant engagement. There is a need for all subfields of communication to be more ambitious, outward looking, and rigorous, relevant and re-engaged. We must transform the relationships among relevance, rigor and re-engagement from a vicious cycle to a virtuous circle. The first step is re-engagement from a stance of ambition, empathy and willingness to listen carefully and respond aggressively for partnerships and for our own communication campaigns.
As the reader might imagine by now, we at the Annenberg School are engaging with each of these critical issues – creating two dozen new partnerships in two years with the likes of IBM, Warner Brothers, Apple, Verizon, the Los Angeles County Museum of Art, France Telecom and the city of Chattanooga. We are also partnering with the Social Science Research Council to explore the competing definitions of relevance and rigor in the field, and how we can enhance principled and mutually respectful conversations with relevant communities of practice. We have introduced a new media economics and entrepreneurship track that is directly relevant to our students and the communities of practice they will join, and is also quite rigorous. (Happily, it is attracting lots of students and the attention of lots of practitioners, helped by having an entrepreneur in residence and an innovator in residence each year.) By combining rigor and relevance, our graduates have an 80 percent placement rate within 12 months of graduation
Rigor and relevance must be a two-way street, with excellence achieved through greater disciplinary focus. We are learning from our partners as they are learning from us. At the risk of sounding imperialistic, now is the time for communication to act more like economics, which boldly goes where others dare not. Communication has been far too bashful and timid in its ambitions. As mediated communication moves more to the center of society, shouldn’t the field of communication move to the center of modern intellectual life and purposeful action? And if not now, when?
Ernest J. Wilson III is dean of the University of Southern California's Annenberg School for Communication and Journalism.