Officials of the Yocha Dehe Wintun Nation on Thursday announced plans to create a tribal college in California, opening near Sacramento next year, The Sacramento Bee reported. Supporters of the project noted that California has the largest population of Native Americans in the United States, but lacks a tribal college. D-Q University was a tribal college in the state, but was shut down in 2005.
If we’re serious about improving outcomes for our students, we need to make sure the digital transition happens — and happens soon. As I wrote last year, "I’m not talking about a slight or even gradual increase in e-book adoptions... I’m talking about a total transition from a reliance on print textbooks to a full embrace of digital content and learning systems."
For the most part, I’ve been encouraged by the response to the article – from educators, from the industry, and from the hallways of my own company. Yes, I’ve been told a few times that we shouldn’t view technology as a panacea (I don’t), but by far the most common reaction I heard was, "Three years, sounds great!”
Then: "Too bad there’s no way we can pull it off."
Oh ye of little faith.
With 12 months down and 24 to go until my suggested “digital deadline,” let’s take a look at how much progress we’ve made, how far we still have to go, and what I think the next 12 months will hold for the industry on the journey to our digital future.
Why Digital? Why Now?
The reasons why we need to keep our foot on the gas as we move toward our digital future are clear: Our students aren’t graduating with the knowledge and skills they need to be successful, but they are leaving college with plenty of debt, and in many cases, no degree at all.
As a result, students are turning their backs on higher education. The New York Times recently reported that college enrollment fell 2 percent in 2012-13, and that in 2013-2014: “traditional four-year, nonprofit colleges [will] begin a contraction that will last for several years.” While I fully support the idea of different pathways to success, I don’t think that a major shift away from higher education is good for our students – or our country.
These challenges are complex, but they can be addressed – at least in part – by digital. In addition to improving access and affordability, digital can help instructors deliver the type of personalized learning experiences that have the potential to not only boost engagement but make real improvements in grades and graduation rates. If this type of technology exists, why aren’t we doing everything possible to bring it into every classroom in the country?
At McGraw-Hill Higher Education, we’ve seen usage of two of our biggest digital products, LearnSmart and Connect, increase year-over-year by 43 percent and 29 percent, respectively. We’ve also invested more than $130 million in digital R&D over the past year. And before you say, "You’re only making that investment because you expect a return," let me say that you’re exactly right. Our biggest chance to achieve success as a company is to help instructors and students achieve success. People pay for results, and digital can help drive those results. It’s that simple. And we’re not the only education-focused company making such investments or seeing increased interest in digital products.
"Are We There Yet?" A Year in Review – and a Look Ahead
Last year, I cited a number of trends that illustrate one simple concept: technology is becoming a bigger part of our students’ lives. These trends continue: A July report from Wakefield Research revealed that 99 percent of current students have at least one digital device and 68 percent use at least three devices each day.
But more interesting, I think, is the acceptance of big data in higher education as a positive, disruptive force. Not only have we seen more colleges take a data-driven approach to improving student outcomes, we’ve seen data capture the popular imagination. Just take a look at Nate Silver, the statistician who accounted for nearly 20 percent of the web traffic of The New York Times leading up to the 2012 presidential election.
Ed tech has made similar strides. In general, today's technology is more needs-focused, more thoroughly driven by data and research, and provides a user experience that, if not quite on par with what’s offered by the consumer tech world already, has narrowed the gap considerably.
We’ve also seen adaptive learning become a household term. Not only did the industry’s adaptive learning products become better thanks to system refinements and more student data, but we also saw adaptive technology reach into new areas of the learning experience, including e-books and virtual labs.
It’s also quickly gaining the confidence of educators. A 2013 Inside Higher Ed survey revealed that 66 percent of college and university presidents see the potential of adaptive learning to make a positive impact on higher education. And while presidents and faculty members don’t always see eye-to-eye on every use of technology, Inside Higher Ed’s survey of faculty members on technology found that 61 percent of instructors believe that adaptive learning has great potential to have a positive impact on higher education. With more data, more applications, better user experiences, and demonstrated efficacy, I think that greater usage of adaptive learning is the biggest lock of 2013-14.
And then, of course: MOOCs. It seems hard to believe now, but my first article one year ago made not one single mention of MOOCs. MOOCs have been a major story for the past year, for better and for worse. The future of MOOCs is still very much unwritten, but the important thing is that we saw a come-from-nowhere technology disrupt higher education, and instead of running away from it, many colleges decided to embrace it.
Over the next year, the hype around MOOCs may fade a bit, but their quality and credibility will increase. MOOCs shouldn't be faulted for not always living up to everyone's hopes in Year 1. Now, with the spotlight a little dimmer, we'll see them better-position students for success by integrating results-driving technologies like adaptive learning and ultimately become a more viable alternative for higher education.
Finally, we've seen institutions use technology to help rethink the very idea of how a higher education institution should operate. I love how Southern New Hampshire University is using technology to shift to a competency-based model, and I expect many more institutions to follow suit over the next year. We've only just started realizing how technology can impact not just the learning experience but the entire structure of the educational system. We might even see top students earning degrees in as little as a year. It’s amazing how the digital transformation can accelerate when colleges begin to think about technology as an organization.
The Road Ahead
When I think about what stands in the way of the shift to digital, I keep coming back to seven deadly words: "We’ve never done it that way before." It’s a type of thinking that is, unfortunately, still too common in education, and one that we must break away from in order to move forward. Because if we hold on to the past we must realize that we're holding onto something that's broken.
One thing, however, should not change, and that's the importance of instructors. There are some who see an inverse relationship between teaching and technology; who believe that adopting technology necessarily means marginalizing the role of the instructor. I just don't see this to be the case. Technology's goal is to help instructors provide more efficient, effective instruction. It's the means, not the end.
A few more things I think we’ll see over the next 12 months:
Major learning companies offering some print products only through a custom or "on demand" model. I can say for sure that this will be the case at McGraw-Hill Higher Education. And one day in the not-so-distant future, we won’t offer those print products at all.
New models for affordable, accredited education. MOOCs won't be the only game in town, as a slate of new players will find a way to deliver high quality, low cost (but not free) higher education that leads to a degree.
More colleges institutionalizing data collection and analysis. These capabilities can't be developed overnight, but in 2013-2014, we'll pass the tipping point of colleges and universities using data to drive what we at McGraw-Hill Education refer to as The Big 3: results, recruitment and retention.
The continued relevance of content. As Peter Kafka of AllThingsD recently tweeted: “Tech guy to content guy: You're screwed! Now, please help me build my business.” Even the best technology in the world still must be paired with trusted, proven content in order to be effective, and I think the future of our industry belongs to companies who can provide the best of both worlds.
Twenty-four months out from the digital deadline, our progress is good. As an industry, we have a clear understanding of the problems we face and how digital technology can help solve them, and there’s a general spirit of collaboration among colleges, learning companies and start-ups that is moving us, together, in the right direction. It’s inspiring, and it’s something I can’t say I’ve ever felt before.
They say that you never notice change happening and then one day it just hits you. Consider this your friendly 24-month warning.
Brian Kibby is president of McGraw-Hill Higher Education.
Medical students can earn academic credit at the University of California at San Francisco for editing content on Wikipedia. Fourth-year medical students in a new class will be editing articles, adding images, reviewing edits and adding citations to support unreferenced text. They will focus on editing 80 frequently used articles that have low levels of quality. Wikipedia is a widely used reference for health topics, but medical entries can lack sources and have gaps in content.
“We’re recognizing the impact Wikipedia can have to educate patients and health care providers across the globe, and want users to receive the most accurate publicly available, sound medical information,” said Amin Azzam, association clinical professor and instructor for the new class, in a news release. The class will also teach students how to communicate with consumers about health topics.
The class is a collaboration between the UCSF School of Medicine and the Wiki Project Med Foundation.
The chancellor's office of the California Community Colleges has adopted a rule requiring all publicly funded grant and contract work funded by the chancellor's office be covered by a Creative Commons license, which authorizes use by others provided that acknowledgement is provided to the creator of the work. This means that academic or financial tools created with grants from the chancellor's office will be produced in ways that one college could use another's work. A statement from Chancellor Brice W. Harris said: "The tax-paying public shouldn’t be required to pay twice or more to access and use educational materials, first via the funding of the research and development of educational resources and then again when they purchase materials like textbooks they helped fund. So, ultimately this decision to change the board’s regulations will save taxpayers money over time."
It’s only been about a year since massive open online courses (MOOCs) burst onto the higher education scene. But it hasn’t taken long in many quarters of our community for acclaim to accede to skepticism, and excitement about MOOCs to fade amid charges of excessive hype.
All of that’s understandable during such challenging times for American higher education, as presidents and professors alike grapple with issues of affordability, access and accountability. After all, no one innovation will ever be a cureall, no matter how much attention it gets.
This is a good time for all of us in higher education to take a step back and study the disruptive potential of MOOCs and other innovations. The American Council on Education, for instance, has an ongoing and wide-ranging research and evaluation effort to examine the academic potential of MOOCs and attempt to answer questions about whether they can help support degree completion, deepen college curriculums and increase learning productivity.
I was interested, therefore, in the findings of Inside Higher Ed’s new Survey of Faculty Attitudes on Technology. Over all, and perhaps to no one’s surprise, many faculty members expressed reservations about online courses in general and about MOOCs in particular. Several responses highlighted this skepticism, but also, I believe, showed where ACE’s work can be of assistance.
Just 22 percent of the faculty who responded to the survey agreed that "higher education should award credit for MOOCs." However, 66 percent said that a very important indicator of a quality online course is whether it has been "independently certified for quality."
It has been well-publicized that one aspect of ACE’s MOOC evaluation and research initiative is to review some specific MOOCs for potential college credit recommendations. So far, in fact, we have determined that 11 such courses across three major MOOC platforms met criteria for credit recommendations: Five from Coursera, five from Udacity and one from edX.
But what may be less well-known is that reviewing MOOCs for credit recommendations involves the same work ACE has been successfully undertaking for many years to evaluate learning that takes place outside traditional degree programs. And faculty should keep in mind that it is their colleagues who are responsible for carrying out these reviews.
Since 1945, ACE has evaluated military training and experiences to determine their eligibility for credit recommendations. In 1974, the ACE College Credit Recommendation Service (ACE CREDIT®) was formed to extend these reviews to the workplace and to major departments of government. Decisions about this and all transfer credit are up to individual institutions on a case-by-case basis, as they should be, but there is a network of some 2,000 institutions that have agreed to consider ACE credit recommendations.
Many of these courses are found in military and workplace settings, but they also have for a number of years included “traditional” online courses that now are more than a decade old.
Each course review is led by a team of at least two experienced and trained faculty assessors, drawn from a variety of institutions and geographic regions. Each faculty assessor's expertise is relevant to the course under review and all must have significant teaching experience. The reviewers look at textbooks and other instructional materials, course syllabuses, assessment methods, lab and class exercises, instructor qualifications and, for online courses, instructional design, assessments, student authentication and exam proctoring.
In the process of these rigorous reviews, it is not unusual for a faculty team to make recommendations for improvements to MOOCs and other types of courses.
The final recommendations are always a consensus of the team, and they are based on consistent standards that are national in scope and not linked to the standards of any one particular institution. It is up to ACE faculty reviewers to decide how much credit to recommend based on the scope and depth of the course, with decisions about whether to grant credit at the discretion of degree-granting institutions.
The promise of MOOCs remains an open question, but it’s clear that online learning overall will play an increasingly important role as the higher education community works to serve millions of adult learners and help our country meet the goal of boosting the number of Americans with a postsecondary degree, certificate or credential. About two-thirds of American college students now are post-traditional learners whose pursuit of additional knowledge and skill is interlaced with time commitments to jobs and family responsibilities.
The 2012 Survey of Online Learning by the Babson Survey Research Group showed that more than 6.7 million students were taking at least one online course during the fall 2011 term, an increase of 570,000 from 2010, and that 32 percent of higher education students now take at least one course online. And while just 2.6 percent of our institutions reported currently having a MOOC, an additional 9.4 percent said that MOOCs were being planned.
ACE, of course, isn’t the only entity that can help assure faculty of the quality of online courses, including MOOCs. And it’s worth noting that ACE’s MOOC initiative is part of our broader push to expand the area of prior learning assessment in ways appropriate for both post-traditional students and American’s diverse system of colleges and universities.
Indeed, as my ACE colleague Cathy Sandeen recently noted, there are many ways to develop a more truly interconnected higher education system that helps more Americans complete postsecondary degrees, credentials and certificates.
Yes, MOOCs have received a lot of hype. But that just makes it all the more important to continue with efforts to assess where and how they might fit into the higher education landscape.
Molly Corbett Broad is president of the American Council on Education.