Call to Action: Marketing and Communications in Higher Education
A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine Maloney, Kylie Kinnaman and Teresa Valerio Parrot.
February 1, 2023 - 3:00am
This free, viral AI tool can help marketers and communicators conduct research and create content—but be wary of its limitations and risks.
January 26, 2023 - 3:00am
Why higher ed leaders must intentionally transition from personality to strategy.
January 20, 2023 - 3:00am
Direct admissions, employee retention and AI must be top of mind this year.
January 13, 2023 - 3:00am
What I wish I could tell my former professional self about the realities of presidential communications.
January 5, 2023 - 3:00am
When setting goals for this year, remember that top-tier media outlets aren’t the only—or best—way to make an impact.
December 6, 2022 - 3:00am
Leaders should model thoughtful, respectful disagreement and bridge divisions in ideologies.
August 10, 2022 - 3:05am
Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community and include new members.
July 20, 2022 - 3:00am
While the Great Resignation is creating upheaval across higher ed, it is also yielding valuable lessons on how to future-proof our teams.
May 26, 2022 - 3:00am
A test for whether to issue an institutional statement on national issues and crises.
April 13, 2022 - 3:00am
Three digital rules to break to fix your student engagement plan.