Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 19, 2018 - 3:00am
Launching a new higher ed website is a lot like giving birth – with all its joys and challenges. Here are a few takeaways from someone who’s recently gone through the process.
July 17, 2018 - 3:00am
Why buying a fridge is a lot like choosing a college
July 12, 2018 - 3:00am
How to expand the role of marketing to influence dimensions of colleges and universities often considered out of reach.
July 10, 2018 - 3:00am
Developing a more effective website means paying attention to small details because sometimes they matter a lot.
July 3, 2018 - 3:00am
There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.
June 26, 2018 - 3:00am
How your institution can take advantage of Google's new college search tool
June 19, 2018 - 3:00am
What higher ed can learn from premium brands about gimmicks.
June 19, 2018 - 3:00am
The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.
June 14, 2018 - 3:00am
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
May 31, 2018 - 3:00am
Make summer productive by taking proactive steps to ensure that students who have deposited enroll.

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