Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

March 19, 2019 - 3:01am
A website content audit can sound overwhelming, but these three tips will make the process more manageable — and maybe even enjoyable.
March 12, 2019 - 3:00am
Three traits to look for when building a team that succeeds through failure.
March 8, 2019 - 3:00am
On International Women's Day, a call for more female voices from higher ed 
February 21, 2019 - 3:00am
Make the most of your vendor partnerships with honesty, integrity and a little empathy.
February 14, 2019 - 3:00am
When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends.
February 12, 2019 - 3:00am
New research draws link between institutional social media content, brand alignment, and online visibility.
February 7, 2019 - 3:00am
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform.
January 29, 2019 - 3:00am
Email marketing to alumni is effective, but we keep sending more and more. What’s the point of diminishing returns and how do we stem the tide?
January 24, 2019 - 3:00am
Decentralizing your website content contribution often means more content and demand for priority from content creators. Creating a web governance strategy is key to delivering an effective website experience for web visitors.
January 15, 2019 - 3:00am
How the tactics we’re using to improve email campaigns might be limiting their power.

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