Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater.
There’s a growing disenchantment with social media, especially Facebook and Twitter, as more people become aware of the shortcomings of these platforms.
Demographic and enrollment patterns threaten the viability of many liberal arts and other institutions. We will explore the challenges and possible strategies.
American colleges and universities have never depended more on students, professors and ideas from around the world -- yet the globalization of American academe and society is challenged in a way not seen since before World War II. We will look at the questions being raised about globalization and strategies for responding. Topics will include the flow of students around the world, the collaboration of scholars, international campuses, the curriculum at home, and more.
The last two years, in which Republicans have controlled the White House and both houses of Congress, have been challenging ones for higher education. Some legislative proposals -- and much rhetoric -- have run counter to the ideas many higher education leaders espouse. Colleges have had mixed success in this environment, with some proposals that they feared not happening in the end, while others have been adopted. Whatever the outcome of the mid-term elections, new players will be in key roles in the next Congress.
General education is one of the most debated topics in higher education -- and getting gen ed right is important for every kind of college, even if doing so may look very different at colleges with different missions. Overhauling gen ed can bring a college together ... or leave a college divided. This event will explore some issues that cross sector boundaries: Do students understand gen ed requirements? Does it matter if they don't? How can colleges best evaluate their gen ed requirements? Are gen ed requirements too extensive or lacking in rigor?
Master's education is central for many students and institutions, but it also faces more competition than ever before. We will explore trends in master's enrollment and consider whether the master's has in fact become "the new bachelor's." Further, the event will examine the kinds of master's programs being created or expanded. And the program will include discussion of the way many new forms of higher education -- online, MOOC-inspired, boot camps, competency-based education and more -- challenge the master's degree.
On April 19, 2018 Inside Higher Ed held an off-the-record discussion about the various partnerships college leaders are establishing and their pros and cons.
On February 15, 2018 a group of higher ed leaders had conversation around the skepticism facing higher ed; including college affordability and the campus climate around free speech.
On July 25, 2018Inside Higher Ed convened an intimate group of campus leaders to examine how colleges are using data to improve learning and student success – and where they could be doing better by their students.
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