Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

When Should University Presidents Speak Out?

January 20, 2021 - 3:00am

Questions worth asking before deciding if and how to weigh in.

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Managing Social Media During Times of Campus Unrest

January 15, 2021 - 3:00am

Tips for disseminating information, maintaining transparency and making the campus community feel heard during an on-campus incident.

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Different vs. Distinct: Why Distinct Brands Will Matter More Post-Pandemic

January 14, 2021 - 3:00am

To survive the impending digital advertising bloat, higher ed marketers should seek to be distinctive, not necessarily different.

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Marketers Must Work Smarter, Not Harder

December 3, 2020 - 12:30pm

The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.

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Responding vs. Reacting in a Never-Ending Breaking News Cycle

December 1, 2020 - 3:00am

How taking the time to make sure you are responding thoughtfully rather than reacting hastily will pay off for you and your institution in the long run.

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Virtual Engagement, Take 2

November 20, 2020 - 3:00am

Insights from leading researchers combined with experience should guide best practices for 2021 and beyond.

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The 'Goodnight' TikTok Meme and Perceptions of Higher Ed Brands

November 19, 2020 - 3:00am

To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.

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The Greater the Crisis, the More Humanized Communications Matter

October 20, 2020 - 3:00am

Tips for using language effectively in crisis communications.

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COVID-19 Info on Your Website: A Few Best Practices

October 1, 2020 - 3:00am

It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.

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Let the Web Editors Edit

September 28, 2020 - 3:00am

The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.

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Leadership Series - Past Events

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