Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

January 20, 2021 - 3:00am
Questions worth asking before deciding if and how to weigh in.
January 15, 2021 - 3:00am
Tips for disseminating information, maintaining transparency and making the campus community feel heard during an on-campus incident.
January 14, 2021 - 3:00am
To survive the impending digital advertising bloat, higher ed marketers should seek to be distinctive, not necessarily different.
December 3, 2020 - 12:30pm
The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.
December 1, 2020 - 3:00am
How taking the time to make sure you are responding thoughtfully rather than reacting hastily will pay off for you and your institution in the long run.
November 20, 2020 - 3:00am
Insights from leading researchers combined with experience should guide best practices for 2021 and beyond.
November 19, 2020 - 3:00am
To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.
October 20, 2020 - 3:00am
Tips for using language effectively in crisis communications.
October 1, 2020 - 3:00am
It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.
September 28, 2020 - 3:00am
The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.

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