Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

The Power of ‘Porch Sitting’
January 6, 2022 - 3:00am
Building genuine relationships is critical to public relations success.
2019 Thinking Won’t Work in 2022
December 2, 2021 - 3:00am
Flexibility and adaptability are what’s needed in the “new abnormal.”
Lifting the Veil on ‘Invisible’ Marketing Efforts
November 11, 2021 - 3:00am
Helping campus constituencies understand marketing decisions.
Express Your Opinion — but First, Check Yourself
November 9, 2021 - 3:00am
Emotion can fuel great writing. It can also be a vulnerability. Consider these steps to ensure your arguments are sound.
What Strategic Plans Reveal About Higher Ed Marketing
October 12, 2021 - 3:00am
A study of current strategic plans across higher education indicates that colleges and universities still consider marketing to be primarily a promotional function.
Saying the Right Thing
September 30, 2021 - 3:00am
Why you should consider a guide to inclusive language for your campus and what it should cover.
The Power of Personas
September 23, 2021 - 3:00am
Virtual recruitment requires the right mind-set(s).
Centralizing Marcomm to Better Serve Our Audiences
September 9, 2021 - 3:00am
Savvy leaders recognize that organizational structure can make or break marketing communications efforts.
Is Your College Communications Strategy Ready for Gen Z 2.0?
August 31, 2021 - 3:00am
Communications and marketing professionals have repeated the adage a thousand times: know your audience.
Vitriol Aimed at Communicators Is Misplaced
August 20, 2021 - 3:00am
Increasingly, outrage over institutional decisions is directed at social media teams and communications staff. The cycle needs to stop.

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