Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

What to Expect When You're Expecting Social Media Engagement

October 1, 2019 - 3:00am

If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.

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Reddit Is More Influential in Higher Ed Than You Think

September 26, 2019 - 3:00am

Before you jump into Reddit, get familiar with these rules of engagement.

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Web Analytics: Three Steps to Make Sense of the Data

September 18, 2019 - 7:30am

There’s actionable data gathered every time someone visits your institution’s website — but where to begin? Here are three steps to get your web analytics in order.

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It Isn’t the Cost of College That’s the Problem: It’s the Price

September 12, 2019 - 6:00am

There’s often a huge difference between the two figures. That’s finally starting to change.

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Getting Athletics off the Bench in Your Marketing

September 10, 2019 - 2:59am

From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.

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A Higher Ed CMO’s Dilemma: In-sourcing vs. Outsourcing

August 29, 2019 - 3:00am

While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.

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Navigating the Gray Between Buy-In and Co-Creation

August 27, 2019 - 3:00am

An enduring brand strategy requires more than just stakeholder buy-in.

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Who Is Telling Your Story?

August 22, 2019 - 8:50am

It’s likely not your students. But maybe it should be.

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Creating a Partnership With the Advancement Office

August 22, 2019 - 7:00am

Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.

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Institutional Branding Demands Presidential Ownership: An Open Letter to College and University CEOs

August 14, 2019 - 2:30pm

For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation

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Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

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