Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 1, 2019 - 3:00am
If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.
September 26, 2019 - 3:00am
Before you jump into Reddit, get familiar with these rules of engagement.
September 18, 2019 - 7:30am
There’s actionable data gathered every time someone visits your institution’s website — but where to begin? Here are three steps to get your web analytics in order.
September 12, 2019 - 6:00am
There’s often a huge difference between the two figures. That’s finally starting to change.
September 10, 2019 - 2:59am
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.
August 29, 2019 - 3:00am
While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.
August 27, 2019 - 3:00am
An enduring brand strategy requires more than just stakeholder buy-in.
August 22, 2019 - 8:50am
It’s likely not your students. But maybe it should be.
August 22, 2019 - 7:00am
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
August 14, 2019 - 2:30pm
For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation


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