Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine MaloneyKylie Kinnaman and Teresa Valerio Parrot.

February 1, 2023 - 3:00am
This free, viral AI tool can help marketers and communicators conduct research and create content—but be wary of its limitations and risks.
January 26, 2023 - 3:00am
Why higher ed leaders must intentionally transition from personality to strategy.
January 20, 2023 - 3:00am
Direct admissions, employee retention and AI must be top of mind this year.
January 13, 2023 - 3:00am
What I wish I could tell my former professional self about the realities of presidential communications.
January 5, 2023 - 3:00am
When setting goals for this year, remember that top-tier media outlets aren’t the only—or best—way to make an impact.
December 6, 2022 - 3:00am
Leaders should model thoughtful, respectful disagreement and bridge divisions in ideologies.
August 10, 2022 - 3:05am
Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community and include new members.
July 20, 2022 - 3:00am
While the Great Resignation is creating upheaval across higher ed, it is also yielding valuable lessons on how to future-proof our teams.
May 26, 2022 - 3:00am
A test for whether to issue an institutional statement on national issues and crises.
April 13, 2022 - 3:00am
Three digital rules to break to fix your student engagement plan.


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