Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

January 15, 2019 - 3:00am
How the tactics we’re using to improve email campaigns might be limiting their power.
January 8, 2019 - 3:00am
Here's how we can make prospective students feel like they matter.
December 14, 2018 - 3:00am
Higher ed marketers must work closely with fundraisers to ensure their institution’s success in the era of 24/7 fundraising
December 11, 2018 - 3:00am
Balancing the emotional and the rational in higher ed advertising
December 3, 2018 - 3:00am
Why civility between the media and PR professionals is more important than ever in the current political climate
November 20, 2018 - 3:00am
We usually measure marketing efforts by enrollment and participation levels, but success really depends on touching audiences. Your real job? Inspiration.
November 1, 2018 - 3:00am
Are colleges and universities ready to take a stand among belief-driven brands who take a stand on political issues -- and live with the consequences?
October 23, 2018 - 3:00am
A case for moving digital advertising up the funnel
October 18, 2018 - 3:00am
Focused collaboration can create far better outcomes and decisions than a top down approach.
October 16, 2018 - 3:00am
Q&A with Christopher Intagliata, senior producer at Science Friday

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