Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

February 11, 2016 - 10:34am
Marquee events provide opportunities for institutions to run pricey advertisements, but is the risk worth the reward?
February 9, 2016 - 3:00am
Rachel Reuben shares strategies to evaluate new social channels.
February 4, 2016 - 3:00am
Maximizing marketing efficiency can’t be accomplished without these five essential understandings firmly in hand.
February 2, 2016 - 3:00am
What to do when the best interests of the president appear different than those of the university
January 28, 2016 - 3:00am
Do these things before the next crisis hits to mitigate damage and recover more quickly
January 26, 2016 - 3:00am
Guest blogger Paul Richlovsky examines personalization and student-centered marketing.
January 21, 2016 - 3:00am
Maybe the best way to energize your campus marketing is to focus on doing these few things better rather than paying attention to the latest trends.
January 19, 2016 - 3:00am
Connectivity, social media advertising, and virtual reality are three trends that higher ed marketers should be tracking this year.
January 15, 2016 - 10:30am
When the Call to Action blog launched last year, I stated our desire to hear from our colleagues and those with insights on, or criticism of, marketing and communications in higher education. That still stands. Kristine, Michael, Mallory and I view Call to Action as our industry’s blog and welcome submissions—we want to hear from you in the comments section that follows each entry and encourage you to submit a piece for possible inclusion on this blog.
January 12, 2016 - 3:00am
Campus communicators need leaders to step up and be leaders or we can't do our jobs.

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