Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

November 13, 2015 - 3:00am
Guest blogger Kevin Anselmo shares his perspective on lessons for communicators from what is happening at the University of Missouri and other institutions across the country.
November 12, 2015 - 3:00am
Millennials demand a consistent brand experience, and if they don’t get it, they will move on to those who can give it to them.
November 10, 2015 - 3:00am
Rachel Reuben shares 8 steps to make proactive communication planning for crisis and issues management a priority on your campus.
November 5, 2015 - 3:00am
Pop culture references about higher ed provide necessary insight on where we, as an industry, are vulnerable and the topics we need to address.
November 3, 2015 - 3:00am
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating the position and prominence of the institution. But what does that really mean? It’s pretty simple to define the responsibilities of some groups: Enrollment Management is responsible for recruiting the incoming class; Development is responsible for raising money from donors. But how do you define the goal of higher ed marketing in a similar, more tangible way?
October 29, 2015 - 9:00am
Evaluation of a MOOC at Kennesaw State University shows why campus marketers can't ignore the coolest content on campus in their content marketing activities.
October 22, 2015 - 3:00am
Paul Redfern shares how Gettysburg College implemented agile marketing in five steps.
October 20, 2015 - 3:00am
Finding balance between a creative and professional life
October 15, 2015 - 3:00am
Guest author Megan Brenn-White outlines why international students benefit from specific information and unique marketing materials. 
October 13, 2015 - 3:00am
How can your institution better move prospects to inquire, visit, apply, deposit, and matriculate?

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