Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

April 18, 2018 - 1:15pm
To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider.
April 10, 2018 - 3:00am
Higher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing.
April 3, 2018 - 3:00am
With a small team and limited resources, secondary research can be the key to improving your communication plans. 
March 27, 2018 - 1:30pm
In a sea of sameness, higher ed marketers need to turn attention to why their institutions do what they do.
March 22, 2018 - 3:00am
Transitions are not easy on either end. Learn about some strategies that can help make it a positive experience.  
March 20, 2018 - 3:00am
Have we overlooked critical audiences for our brand strategy?
March 15, 2018 - 3:00am
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
March 8, 2018 - 3:00am
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples:
March 1, 2018 - 3:00am
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies.
February 27, 2018 - 3:00am
Five ways organic still has a place in a sea of paid


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