Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

April 2, 2019 - 3:00am
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed.
March 28, 2019 - 3:00am
The first question we should be asking as professional communicators is “why?” 
March 20, 2019 - 3:00am
As March Madness begins, new research offers tips for shaping online conversations about athletics.
March 19, 2019 - 3:01am
A website content audit can sound overwhelming, but these three tips will make the process more manageable — and maybe even enjoyable.
March 12, 2019 - 3:00am
Three traits to look for when building a team that succeeds through failure.
March 8, 2019 - 3:00am
On International Women's Day, a call for more female voices from higher ed 
February 21, 2019 - 3:00am
Make the most of your vendor partnerships with honesty, integrity and a little empathy.
February 14, 2019 - 3:00am
When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends.
February 12, 2019 - 3:00am
New research draws link between institutional social media content, brand alignment, and online visibility.
February 7, 2019 - 3:00am
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform.

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