Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

December 12, 2017 - 3:00am
Avoid pitfalls as calls for campus-wide communications become more frequent.
December 7, 2017 - 3:00am
Teens may be more open to texts from colleges these days, but be very careful what you text about — and who does it.
November 28, 2017 - 3:00am
Media relations is changing (and change is hard), but it’s time to address things head on.
November 16, 2017 - 3:00am
Data-driven strategies to reach a constantly evolving cohort
November 2, 2017 - 3:00am
Facebook is designed to capture and sell our attention, so we should stop being surprised that it works.
October 31, 2017 - 3:00am
What stands between you and project completion? The things that frustrate us may be some of the reasons we’re in higher education.
October 30, 2017 - 3:00am
How to respond to requests to move your institution up.
October 17, 2017 - 3:00am
Challenges and opportunities when marketing expenditures across the institution are decentralized
October 5, 2017 - 3:00am
Diversity marketing must be more than skin-deep
September 21, 2017 - 3:00am
Incorporating inclusive language in the admissions process


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