The Ohio State University (OSU) had been without a formal campus union since 2006. In 2010, the Ohio Union opened with much fanfare. More than 16,000 people attended the opening of the LEED certified union this past March. According to Kurt Foriska, Associate Director of the Union, social media was an integral part of the marketing of the new union. Facebook, Twitter, and YouTube were used as communications platforms to create buzz about the new union.
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