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  • Getting to Green

    An administrator pushes, on a shoestring budget, to move his university and the world toward a more sustainable equilibrium.

November 17, 2009 - 3:31pm

The arguments that sustainability advocates have been making, which aren't working well enough, have been largely fact-based. (That's what often happens when you start out with empirical data.) But sales pitches based solely on fact went out almost a century ago. To get our point across these days, we need a spiel that evokes myth and emotion. To sell a political program in America, we need to resonate with the myth of American exceptionalism. To that end, some possible ideas for bumper stickers/slogans:

Strength through Sustainability.

Economic Leadership for the 21st Century.

Rebuild Technological Infrastructure at Home First.

Energy for America, from America, in America.

Inventing the Future One More Time.

Bigger, Better, and Built Right Here.

Power Without Pollution.

Sustainability Lasts Forever.

OK, so they need work. They're first drafts. Editorial suggestions?


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