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Recent Blog Posts

March 12, 2018
I’m interested in asking hard questions about the diversity progressive paradigm, but it’s important to remember why that paradigm is justified in the first place.  
March 11, 2018
The option to go paperless.
March 9, 2018
Taking a trip of a lifetime and leaving someone to mind the store.
March 8, 2018
Focusing efforts on the students who need the help.
March 8, 2018
What does our community think about Manjoo’s NYTimes piece "For Two Months, I Got My News From Print Newspapers. Here’s What I Learned.”
March 8, 2018
Working with NYC street photographer Donato DiCamillo, San Antonio, Texas, January 2018.
March 8, 2018
How to run (one kind of) college.
March 8, 2018
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples:



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