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March 8, 2018
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
 
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples:
March 7, 2018
Working with NYC street photographer Donato DiCamillo, San Antonio, Texas, January 2018.
March 7, 2018
It's odd what jobs are landing in the laps of librarians these days.
March 6, 2018
A guest post by James DeVaney, associate vice provost for academic innovation at the University of Michigan.
March 6, 2018
Beware of diminishing returns.  
March 6, 2018
Working with NYC street photographer Donato DiCamillo, San Antonio, Texas, January 2018
March 6, 2018
Co-presidents, Inclusive teaching, Future jobs lab
March 5, 2018
Will more higher ed people go permanently mobile?
March 5, 2018
Working with NYC street photographer Donato DiCamillo, San Antonio, Texas, January 2018.

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