Higher Education Blogs | Blog U

Taking a trip of a lifetime and leaving someone to mind the store.

What does our community think about Manjoo’s NYTimes piece "For Two Months, I Got My News From Print Newspapers. Here’s What I Learned.”

How to run (one kind of) college.

I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
 
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples: