Higher Education Webinars


The StratEDgy blog is intended to be a thoughtful hub for discussion about strategy and competition in higher education.

March 14, 2012 - 5:44pm
While the concepts of strategy and marketing are not complicated, doing them is rarely easy.  A solid understanding of the market and the school’s strengths form the foundation for success – and are areas in which marketing can take the lead. 
March 11, 2012 - 9:34pm
It’s been seventy-one days since we made New Year’s resolutions. For those of us who resolved to learn something new this year, “lifelong learning” has never been easier.
March 7, 2012 - 9:54pm
We had another great discussion in our Strategy and Competition in Higher Education class last night.  This one was on disruptive innovation in higher education and featured a very special guest.  
March 4, 2012 - 9:32pm
Names are powerful. That’s why I understand Georgia Tech’s “X-Degree.”
February 29, 2012 - 8:35pm
We had some very interesting discussions in our Strategy and Competition in Higher Education class last night about "substitutes" for higher education and and whether they will become more attractive as the cost of obtaining a degree continues to rise and new alternative products and services emerge.
February 26, 2012 - 9:00pm
While options are advantageous for obvious reasons, there is a point at which too much choice might actually make life more difficult.
February 22, 2012 - 9:49pm
Research can be one of the great levelers, since different people throughout the institution have different knowledge and ideas about how the institution or school is perceived externally, based on who they interact with and how long they’ve been part of the organization.  
February 19, 2012 - 9:22pm
The PEW Research Center published a report on February 9th entitled, "Young, Underemployed, and Optimistic." I was intrigued. 
February 15, 2012 - 1:40pm
Most people in higher education love to hate the rankings.  Not me – I find them highly imperfect but fascinating. 
February 12, 2012 - 9:42pm
Increasingly, industries need individuals with a blend of bth content expertise and business acumen. As market forces become increasingly intertwined in both K-12 and postsecondary education, individuals with both content knowledge and management expertise have much to offer.


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