Peer Institutions: About 85% of our readers work in higher education -- of these readers, 35% are faculty, 38% are academic or institutional administrators and 12% are senior executives
Off-Campus: About 15% of our readers work outside of academe - they are business people, college counselors, parents and students, legislators and policy makers, and others
Readers span every state, and 14% are outside the U.S.
Half of Inside Higher Ed Daily News Update subscribers visit the site every day – and 90% visit at least once a week
More than half of our readers never read The Chronicle of Higher Education (and barely 20% read it even occasionally)
More than 75% of Inside Higher Ed readers never read University Business, Campus Technology or Diverse Issues in Higher Ed
*All numbers from Inside Higher Ed Reader Survey or Google Analytics
Branding Creative Examples
Story Level Page
Standard Run-of-Site Advertising - Launch your campaign to a captive audience of 1.5 million unique monthly visitors on our home page and throughout the story-level pages. Ads are 300x250 and 160x600 pixels and ads run evenly throughout the site (home page, topic index pages, story-level pages). Both ad sizes are required to guarantee a standard run-of-site campaign delivery.
Cost: Starting at $50 CPM (cost per thousand impressions delivered)
Story Level Page
Premium Run-of-Site Advertising - A premium run-of-site campaign includes all three elements - the 300x250, 160x600 and 728x90 ad sizes, rotating evenly to maximize your message's presence on the site. The 728x90 ad appears on the story-level pages (not the home page) while the other two sizes rotate throughout all of the editorial pages the site.
Cost: +$5 CPM (cost per thousand impressions delivered)
Roadblock Run-of-Site Advertising - A premium run-of-site campaign that includes all three elements - the 300x250, 160x600 and 728x90 ad sizes, all appearing at same time, taking over the site and allowing your message to dominate the messaging for a set time period.
Cost: +$10 CPM (cost per thousand impressions delivered)
Geo-Targeting (by state or region) is available at +$10 CPM for all run-of-site campaigns, and must be purchased as part of a larger campaign.
Daily News Update
Daily News Update Newsletter Advertising - Higher education's best-read daily news summary, now delivered to more than 113,000 registered opt-in subscribers each weekday. Ads are purchased for the week and delivered each day for five straight days. Three banner ads are available, each 300x250 pixels, static ads only. Click here to see a sample of our Daily News Update.
Cost: $8,200 per week
To set up a site walk-through or to request a detailed advertising proposal, please contact Todd Thompson, Director, Institutional Branding, +1 (202) 448-6137 or firstname.lastname@example.org
To download our 2016 Institutional Branding rate card in PDF form, click here.
To download our online advertising specifications in PDF form, click here.