More Admissions Directors Take Aim at Online Students

October 3, 2018

More admissions directors than in years past say they are recruiting online students.

Inside Higher Ed's Survey of College and University Admissions Directors, published last week, found that 54 percent of admissions leaders say their institution is increasing its recruitment of online students, up from 41 percent in 2015.

The data on online students appears in a question about the relative attention that admissions directors are paying to certain groups of students. Online students are receiving less attention than full-time undergraduates (81 percent), minority students (71 percent) and transfer students (64 percent), for instance, but more than veterans (45 percent) and international students (42 percent).

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Doug Lederman

Doug Lederman is editor and co-founder of Inside Higher Ed. He helps lead the news organization's editorial operations, overseeing news content, opinion pieces, career advice, blogs and other features. Doug speaks widely about higher education, including on C-Span and National Public Radio and at meetings and on campuses around the country, and his work has appeared in The New York Times and USA Today, among other publications. Doug was managing editor of The Chronicle of Higher Education from 1999 to 2003. Before that, Doug had worked at The Chronicle since 1986 in a variety of roles, first as an athletics reporter and editor. He has won three National Awards for Education Reporting from the Education Writers Association, including one in 2009 for a series of Inside Higher Ed articles he co-wrote on college rankings. He began his career as a news clerk at The New York Times. He grew up in Shaker Heights, Ohio, and graduated in 1984 from Princeton University. Doug lives with his wife, Kate Scharff, in Bethesda, Md.

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