More Admissions Directors Take Aim at Online Students

October 3, 2018
 

More admissions directors than in years past say they are recruiting online students.

Inside Higher Ed's Survey of College and University Admissions Directors, published last week, found that 54 percent of admissions leaders say their institution is increasing its recruitment of online students, up from 41 percent in 2015.

The data on online students appears in a question about the relative attention that admissions directors are paying to certain groups of students. Online students are receiving less attention than full-time undergraduates (81 percent), minority students (71 percent) and transfer students (64 percent), for instance, but more than veterans (45 percent) and international students (42 percent).

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