Conventional wisdom says Asian-American applicants face higher hurdle than others at elite colleges. Federal probe raises question of whether differential standards can be proven and -- if so -- would violate the law.
Income and wealth inequality in the United States, which has become even more pronounced since 1967, continues to interfere with the national need for an increasingly sophisticated and skilled workforce and citizenry. Federal financial assistance to financially needy college students is a rational response to this recognized social and economic inequality. About 30 years ago, in ways clearly demonstrated by Tom Mortenson in ”How to Limit Opportunity for Higher Education 1980 – 2011,” federal and state policy shifts placed an increasing share of the cost of higher education on students and their families, turning higher education into a commodity provided to those who could pay. Primarily as a consequence of these policies and the associated spiraling costs of attending college, the growth in the portion of our population with a college degree has been slow, increasing from 17 to 30 percent over the past 30 years. Strikingly, the gains were made primarily by those from the wealthiest backgrounds (18 percent increase) in contrast to a small 4 percent growth, over the same 30 years, for those in the lowest socioeconomic quartile.
Globally, as various analyses show, while many countries are making solid progress in educating their populations, the United States is losing ground, slipping from first to 12th among 36 developed countries in percent of the population with a degree. Although American students from the upper quartile of the national income distribution can continue to have high expectations of completing college, their success alone is not enough for our economy and society to thrive.
If we are to educate the nation to meet the current challenges of the global economy, our democratic society, and our planet, we need to use all means possible to educate the largest number of people possible. This will require increased financial assistance for low- and moderate-income students. Federal and state support for education is the single most rational investment we can make in our future. Yet we continue to face threats even to the inadequate support that remains today. Some current candidates for president of the United States oppose any federal role in supporting college students.
The return on investment (tax dollars) in Pell Grants and other forms of federal assistance is currently being measured by the number of degrees produced for the number of grants given. Since data are not systematically collected, it is estimated that 30 to 50 percent of Pell recipients graduate with a bachelor’s degree in six years or an associate degree in three years.
Whatever the exact number, for some observers it is easy to conclude simplistically that the "return" is not worth the investment of tax dollars -- even at a 50 percent degree completion rate -- because those who receive Pell Grants aren’t measuring up and therefore Pell funds must be reduced. Interestingly, there is no national discussion about the effectiveness (or not) of tax credits for college tuition, which benefit those with higher incomes. And merit aid by institutions of course helps the wealthier and leaves less need-based aid.
Although finances are often among the primary reasons for student dropouts or stopouts before degree completion, higher education cannot avoid its share of the responsibility. We cannot evade blame for our own inability to innovate and respond to the students in our colleges and universities by simply pointing to their lack of financing and lack of academic preparation for higher education. We college and university administrators and faculty need to own this issue. We need to own the overall 56 percent graduation rate for all those who enroll in college -- keeping in mind that graduation rates correlate perfectly with family income level. In 2009, the bachelor’s degree completion rates for those who enrolled in a college or university were 19.9 percent for those from the lowest income quartile, 28.2 percent for the second quartile, 51.4 percent for those from the third quartile and 97.9 percent for those from the top quartile. (Mortenson “Family Income and Educational Attainment 1970 to 2009”).
These data make clear that the crisis in higher education completion rates in the United States is really a crisis of completion for this who are not wealthy.
Copious data, like Mortenson’s cited above, indicate that a caste-like education system exists in America. The economic group you are born into is the best predictor of your access to and completion of a college degree. This should be unacceptable to a democracy. It should be unacceptable to higher education. How can we feel good about being part of an enterprise in human development that solidly succeeds only with wealthy people?
Instead of asking what’s wrong with the students who don’t complete a college education, we need to admit that something is wrong with the educational experience offered to almost half of the students who actually enroll. What is the matter with the way we are educating in the 21st century that results in these low success rates for those that we enroll? Only if you come from the highest income quartile (over $100,000) can we feel comfortable that you will be a “good fit” and continue on the path of intellectual and social development that will lead to the awarding of a college degree.
Is it not the responsibility of educators to address this caste-like education system and not leave the statistics for policy makers to use as justification for eliminating financial support for those who need it? Pell Grants are currently being defined as a failure based on the graduation rates of those who receive them. Implicit in the condemnation is a suggestion that the recipients of Pell Grants are not “college material” and so they fail to complete college. But while Pell Grants are necessary, they are not sufficient: Pell Grants are the means to assist in access and persistence; they are not sufficient on their own to get to the desired ends.
If Pell Grants are to succeed, then institutions must recognize their responsibility to craft learning environments for the 21st century --- collaborative learning environments that engage the whole student as well as the whole campus in learning. If we are serious about changing graduation outcomes, all current systems and processes, that constitute the way we do business, need to be reexamined putting at the center a student who may not have been on a path to college since birth and who must integrate financial and perhaps familial responsibilities into their life as a student. Rather than having this reality be the cause of attrition, how can higher education be reshaped to be inclusive of these full lives? How do recruitment, student life, financial aid, the president’s office, advising, the athletic program, learning inside and outside of the classroom reshape themselves to better meet students where they are rather than where they might be if they came from more privileged backgrounds? Those in higher education are often called upon to apply their wisdom and creativity to finding solutions and improving outcomes that benefit all of us. Educational inequality, particularly as it resides right within the academy, is such a challenge.
The question of financing students and financing the institutions who serve them should be addressed collectively as well: How can costs be reduced by more institutional collaboration and less duplication of services? The demographics of those who earn their living in the academy and are responsible for the values and processes of higher education differ from those who we most need to increase their success in the academy. Yet it is exactly those who are now underrepresented in higher education -- those from low-income backgrounds, who are likely to be the first in their families to attend college, and who are likely to be from communities of color and from rural America; those who may well be the recipients of state and federal assistance -- who are the 21st-century Americans who must take their rightful places in higher education, in our economy and our civil society.
Without them, America will continue to lag behind on the global economic, political and cultural stage. All of these areas are dependent on an educated population that can create far less inequality than we seem willing to accept today. Without them, we are giving up on the power of our country to further evolve the reality of democracy as an inclusive model of how people can progress. Instead, we are accepting increasing inequality and division among people on all measures that matter.
What is the purpose of the 3000+ institutions of higher education in our country if not to meet these students where they are and engage with them in the process of their intellectual growth? And yes, I’ve been in the classroom and know how hard it is. It is extra hard if you can’t take learning outside of the classroom; if you can’t shed the mantle of your own Ph.D. and admit there is much you can learn from your students and from other educators on campus; if you can’t penetrate the elitist boundary between “student life” and “academics”; if the future of your job depends on enrolling “full pay” students and achieving high rankings in U.S. News & World Report; if you see other colleges as competitors for those students and those rankings; if you are forced to function narrowly within the hierarchy of your university and the hierarchy of higher education.
Educators have the capacity as well as the responsibility to discuss, imagine and ask for the changes that are necessary for education in the 21st century. Instead of measuring the “return on Pell,” we should be measuring the success of individual colleges and universities in adding value to our society by producing graduates from among those who have been and remain underrepresented. It’s a challenge that has been addressed by conferences, studies, books, and reports. But where are the regional and national standards to hold colleges and universities accountable for helping the country meet a critical need -- more college- educated citizens from all income backgrounds?
Those of us who have made both education and increasing social justice our life's work have a responsibility to do the work that needs to be done. It starts with being willing to change in order to help transform.
Gloria Nemerowicz, formerly the president of Pine Manor College, is founder and president of the Yes We Must Coalition.
The most pressing challenge to undergraduate education in the United States is arguably its sharply rising cost. In a 2013 Bloomberg News article, Michelle Jamrisko and Ilan Kolet assert that tuition expenses have increased 538 percent since 1985, compared with a 286 percent jump in medical costs and a 121 percent gain in the Consumer Price Index. Jamrisko and Kolet further write that “the ballooning charges have generated swelling demand for educational loans while threatening to make college unaffordable for domestic and international students. The ‘skyrocketing’ increases exacerbate income inequality by depriving those of less means of the schooling they need to advance….”
The rising cost of higher education in the U.S. is clearly about more than learning; it reaches into the very definition of American society and severely limits fulfillment of the long-touted and distinguishing claim of this country that accessible education rivals hereditary privilege as the path to achievement.
Colleges and universities have tried numerous strategies to contain or reduce tuition so that their institutions are more accessible -- increased fund-raising for financial assistance, online learning, sharp discounting of tuition, a three-year degree, community college articulation agreements to four-year institutions and radical reductions in tuition. None of these strategies have prevented escalation of college costs.
Relying on fund-raising places the university on a never-ending treadmill of solicitation that, pursued too vigorously, alienates alumni and varies in success with the economic conditions out of the colleges’ control. Online learning remains a highly debatable option for the 18- to 21-year-old undergraduate. Discounting has its limits when the discount no longer provides the funds necessary to operate the institution. A three-year degree raises questions about the ability of sufficient academic coverage of courses of study and potentially eliminates time for those activities valued in an American education -- out-of-class activities. And in every case so far in which a college or university has radically reduced tuition, the expected results were not forthcoming, and in most cases, the charges in a few years were quietly adjusted back to their escalating rates.
There is, however, a highly viable alternative that is not often discussed broadly in the United States -- certainly not by the U.S. college and university establishment itself, as it would lead to its own disadvantage, nor by high school counselors, as the option is not yet common practice. The need for options is all the more critical as colleges and universities in marginal financial condition close (Sweet Briar College being a recent example) and students seek alternatives that are affordable. I am talking about an undergraduate degree at one of the 123 British universities -- well beyond the historic focus on only Oxford, Cambridge and St. Andrew’s -- for a limited number of U.S. students in the know.
Annual tuition for British undergraduate degrees averages well below the expense of well-considered private colleges in the U.S. and about the same as that of an out-of-state public flagship university. By only taking three years to complete, however, British degrees stand in striking contrast to American four-year degrees that confront students and their families in the United States with severe, lingering financial challenge. For example, the cost per year for a B.B.A. (honors) degree in Business and Entrepreneurship at Bath Spa University, recently judged one the U.K.’s most creative universities, is, if fully charged, $26,000, or the equivalent of $19,500 per year for a four-year education in the United States.
Savvy Americans are clearly noticing this option. A recent British Council Report entitled “U.S. undergraduates choosing U.K. for their studies” states the following:
“New HESA [Higher Education Statistics Agency] data shows a 28 percent increase in Americans pursuing their full undergraduate degrees at British universities over the past four years, and UCAS [Universities and Colleges Admissions Service] data reveals an 8 percent increase in U.S. applicants for courses starting 2014-15.”
What is fueling this trend? The British Council in the above report identifies several factors:
1. The strong reputation of the British higher education system.
2. The shorter length of the degrees.
3. Increased competitiveness on the job market, where an international experience of duration arguably counts as positive and distinguishing.
4. American students’ ability to use their U.S.-backed government loans to complete full degrees abroad, when scholarships are not available.
While I previously spent my entire professional career working for U.S. education institutions -- nonprofit and for-profit -- I am currently in a position to gain particular insight into Britain as a destination for university-bound American students. Through a private/public joint venture between Shorelight Education (Boston) and Bath Spa University (England), I have become founding dean of the School of Business and Entrepreneurship (SBE) in Bath. The three-year B.B.A. (honors) degree invites young entrepreneurial minds from all over the world to gain a mastery of fundamental business skills and pursue their interests in one of four distinct concentrations -- enterprise innovation, design management, social entrepreneurship or emerging technology.
What I have learned in a short period of time is that a British university education can be most appealing and cost efficient to an American student who is sufficiently adventuresome and mature to defy inherited expectations of a distinctively American education and embrace another way of doing things, and he or she can achieve the same results as an American education. It is not for everyone, but it is certainly a viable option for more students than are currently taking advantage of it.
For example, British universities have numerous opportunities for students to participate in club or intramural athletics, but the big-time university experience -- packed stadiums, mascots, tailgating parties, athletic scholarships, halftime shows and marching bands -- simply is not available. British universities also have abundant clubs for student engagement outside of class -- at the university or in the local community -- but again, the students find their way to these activities independently, although often through peer encouragement, and without the engagement of the elaborate and somewhat massive student life staff that exist at American colleges and universities.
The U.K. undergraduate curriculum also commences in a more focused manner than the initial exploratory curricula in the U.S. (To be accepted to a British university, students must demonstrate in a variety of ways the ability to have already been successful at university-level work -- this necessity attributable to entering British students being a year or two older than most American high school graduates.) To a certain degree there is the assumption that students already have a good idea of their course of study, and they delve deeply into it in a concentrated manner.
What is of particular interest to me is the three-year degree. Only a few years ago on this very site, my co-author, Neil Weissman, and I launched into a vigorous denunciation of such a degree. Here in part is what we said:
“It may be that we can no longer afford the four-year standard for an undergraduate education. If economic realities push against our current model, so be it. But before we fast-forward college in the name of affordability, let's at least be honest about what is being lost. Three is usually not more than or equal to four. Not all results -- especially in education, where widgets are not the product -- are available at lower price and the same quality. Perhaps we can ‘get undergraduates through’ in three years. However, what we may have to alter to achieve that end might severely compromise what we hope to accomplish for our students, particularly in areas vital to a thriving 21st-century democracy and economy.”
We identified several aspects of value to a distinctively American education for the 21st century if a three-year degree were the norm for all students, as advocates were demanding at the time (the three-year degree has historically always been available for those who have advanced academic standing and can discover the option’s availability -- colleges and universities are usually not forthcoming, as at least a year of tuition is thereby lost): global perspective, interdisciplinarity, complexity, choice, creativity, democracy, meaning and technology.
I still stand by our argument against the comprehensive adoption of the three-year degree in the U.S. for all the reasons cited at the time. But just as we left room for advanced placement students who had the necessary credits and the desire and discipline for a shorter undergraduate degree, I believe that those students with a desire to embrace early a global commitment through education, and thus prepare for a later life of global engagement quite fitting the demands of the century, and who do not need or desire the trappings of American education but desire something different that still results in the same accomplishment, should readily seek a British undergraduate education as alternative.
Objections to obtaining an undergraduate degree in Britain are historically numerous, but all inconsequential. Some worry about the distance from the U.S. Of course, a flight from the East Coast of the U.S. to London is in duration about the same as that to Los Angeles. Others are concerned about perceived inability to ever return for graduate studies or a job in the United States. This is a most provincial and U.S.-centric comment, as British-educated people obviously work all over the world, and U.S. citizens educated in the U.K. have returned to the U.S. without difficulty to further education and work. The positive employability of U.K. university graduates in the U.S. is presented in a December 2011 report (“U.S. Employers’ Perceptions of U.K. University Degrees Earned in the United Kingdom”) conducted by Ipsos Public Affairs for the British Council:
“Most employers in the United States consider degrees earned in the United Kingdom to be the same as or better than those earned in the U.S.”
The report notes that all U.K. universities profit for the “halo effect” of those prestigious institutions known to American employers, such as Oxford and Cambridge. That said, the report urges that other U.K. universities engage efforts to make themselves known in the U.S. to enhance even further their graduates’ employability. This is no different, of course, from U.S. colleges and universities with specific name recognition challenges internationally if they are not the likes of Harvard, Princeton, Yale, Stanford or MIT. Even the most prestigious liberal arts colleges in the U.S., as well as many other universities, are abstractions globally.
And the transition for American undergraduates at U.K. universities back to the U.S. for advanced education is being further promoted by articulation agreements between U.K. universities and American graduate and professional schools. I personally am currently engaged in negotiations with numerous American graduate schools to provide just such a transition in the form of “early screening” agreements, whereby in the second year of study in the U.K., the American students submit an unofficial application to the U.S. institution. Other arrangements will follow, to include what I call “integrated degrees” -- a U.K. bachelor’s degree extended to contain course work jointly designed and overseen by U.S. graduate schools with the awarding of “merged” degrees -- that is, a bachelor’s/master’s degree from both institutions. Students holding such degrees arguably signal that they are prepared to operate in a globally engaged world.
Centuries ago, of course, an emerging American higher education was often complemented by study at a European university. The international university fulfilled a need to offer what the U.S. at that time could not provide, for example, medicine and other scientific fields of study. The U.S. today is having a difficult time providing an affordable education. The solution may well be to recommit to this historic international interdependency, embrace a multiplicity of place for education and prepare as a by-product a graduate who is informed and prepared for the globally complex world that surely awaits them.
William G. Durden is dean of the School of Business and Entrepreneurship at Bath Spa University and a professor (research) in the School of Education at Johns Hopkins University.
National poll gives low marks to the college selection process, with parents saying institutions aren't doing enough to place graduates in jobs and the value of degrees has dropped sharply over the past decade.
NACAC releases annual survey results, which show that most colleges let in most applicants -- and that increases in applications may not translate into more students. Interest in transfer applications is up.
As media response and alumnae outrage grew after last week’s announcement that Sweet Briar College will soon close its doors, the focus of the debate centered around whether the college leadership was courageous in seeing a dismal future and responding promptly, or precipitous in abandoning hope before it was truly necessary. No matter the answer, it seems obvious to an outside observer that Sweet Briar could have taken greater advantage of fundamental marketing principles and more effective student recruitment strategies as administrators considered this decision.
Only independent research, both quantitative and qualitative, can provide a true road map for success. It’s hard to know what kind of research the college had about students, parents and alumnae -- and how to attract their engagement and support. I do know that as recently as 2010, Forbes put the college near the top of a list of higher ed institutions facing financial problems, based primarily on successive years of operating loss. (The college’s PR man at the time dismissed the analysis as “selective and unscientific.") The numbers weren’t lying, and a five-year window is sufficient to explore a lot of alternatives.
Sweet Briar, and colleges like it, must accept what research is telling them. And then use every tool in the toolbox to improve appeal, value, reach and yield.
A number of colleges have been and are being successful in the market conditions Sweet Briar leadership articulated as those that required its closing. The Seven Sisters colleges remain highly selective, boast exceptional alumnae support and continue to invent their way into a vital future while maintaining, for the most part, their single-sex character. Many liberal arts colleges -- Grinnell and Kenyon spring immediately to mind, as do Bowdoin, Beloit and College of the Ozarks -- don’t let their rural locations inhibit their success.
But Sweet Briar came to the conclusion that the writing on the wall said, “Enough!” What data drove this decision? What futures were imagined -- and researched -- that led to an inescapable conclusion that closing was the only option? With the level of alumnae outrage -- signaled by more than $2 million in pledges as of this writing -- greater transparency around the data that drove the decision would benefit both the college and its stakeholders.
What research indicated that going coed was unfeasible?
Given the choice, would alumnae prefer that the college go coed or go out of business?
Were new majors and/or focus areas considered that would have built on Sweet Briar’s existing engineering program in order to increase its appeal to young women who wanted more “direct to market” degrees? What was the cost of developing those programs?
Could the college have sold part of its 3,250-acre campus in order to invest the proceeds of that sale in program development, scholarship support for female valedictorians and other high-potential students, or other repositioning programs?
Would a name change -- perhaps coupled with the development of coed options or new programs -- have triggered the kind of awareness and visibility that would give the college a near-term boost and strengthen its position in the marketplace?
A name change is no panacea, but it can bring attention to the authentic character of an institution whose name is problematic. A decade ago, our agency helped Western Maryland College (quick quiz: public or private? What part of the state?) change its name to McDaniel College. While there was some consternation at the time, the college’s board was able to document the need for the change based on 20 years of market research that showed clearly that the name was creating confusion in the marketplace, and make the courageous decision to rename the college. Renaming brought it new attention and gave the new McDaniel a platform to reassert its role as a quality private liberal arts college on the outskirts of Baltimore -- an extremely helpful outcome.
In another instance, Lipman Hearne was brought in to assess the name of an institution in the American Southwest and was able to document that its name was creating problems. In this case, the board had to balance the concerns of alumni -- who were resistant to the change -- and of prospective students, who expressed real confusion about the nature and character of the institution based on its “misdirection” name. The board chose not to change, and the institution must explain itself anew to a new crop of prospects to this day. While this may have been the right decision, it’s a costly one, in that recruitment and enrollment efforts have to start by saying, “No, we’re not that” before they can commence saying what they truly are.
Would a name change, by itself, have solved Sweet Briar’s problems? Probably not. But a name change coupled with a revisioning process, the development of new programs and/or institutional profile, a rebranding of the institution, and a commitment to transparency by volunteer and administrative leadership could have provided sufficient leeway for the college to redefine itself -- profitably -- into the future. Because whether they are for-profit or not, higher ed institutions must respond to market and business realities, and adapt accordingly.
Whatever Sweet Briar does going forward, it faces one transcendent imperative: do right by your students. They are experiencing a traumatic change at a time when they thought they'd be focused on their own futures and opportunities. If there’s room in the unrestricted endowment, or in scholarship endowment, use those funds to underwrite tuition and other costs through to graduation at the schools these young women choose to attend. In that way, the authentic brand identity of Sweet Briar -- a college that cares for the women it takes into its family -- will be sustained after the college’s passing.
Robert M. Moore is president and chief executive officer of Lipman Hearne.