Marketing

Marketing

Purple flags and awnings in a parking lot at a tailgating event.
Nov 02, 2022
University-branded beers are gaining popularity throughout the country. Why did Virginia Commonwealth University’s attempt to launch its own brew fall flat?

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November 2, 2022
University-branded beers are gaining popularity throughout the country. Why did Virginia Commonwealth University’s attempt to launch its own brew fall flat?
May 23, 2022
Can a white woman from outside higher ed lead marketing and recruitment at an all-male historically Black college? Morehouse College leaders decided she could. Some alumni strongly disagree.
May 11, 2021
Videos by Cape Fear Community College attract thousands of views on TikTok. Can the social media platform help community colleges make up for enrollment losses during the pandemic?
November 6, 2020
Research in crisis communications and management suggests college and university leaders might need a different approach to COVID-19 than other crises.
September 9, 2020
YouTube stars Brooklyn and Bailey McKnight didn’t cast any blame on Baylor University when they contracted COVID-19. Will other students with large social media followings be so generous?
August 19, 2020
Some predominantly online institutions have ramped up marketing efforts to attract students during the pandemic. A foundation's report tracks spending and criticizes a pattern of “concerning” ads.
January 8, 2020
The wide availability of cheap new education-related web addresses is creating a headache for university brand managers.
December 5, 2019
Colleges are increasingly collaborating with students who have large social media followings. Where do the boundaries lie?
August 29, 2018
Think managing a university social media account is easy? Think again.
July 17, 2017
Surveys find that language and distance, particularly for small groups of nationalities, can be barriers to raising awareness about Long Beach's popular college promise program.

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